LE 4600 ArtWorx

presents
A Quantum Beez production

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 PRESENTATION

START
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 QB PenCorder
Starring:

Yacoob as ‘CEO’
Nadia as ‘Finance’, Haszaliza as ‘IT’, Wani as ‘HR’,
Azwa as ‘Int’l Liaison’ and Ali as ‘Marketing’

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 (…stop reading and start listening…)

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 Scene 1
“ Who am I? ”

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 Agenda
• Background and History of QB
• Description of Products & Services
• Market Analysis
• Plans
– Profit, Financial and Marketing
– QB Beez card
• Conclusion
• Q&A

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 What is QB?
• Quantum Beez
– Quantum - is an indivisible entity of a quantity that is
related to both energy and momentum of elementary
particles of matter. (Signifies Science n Tech)

– Beez (Honey) bee exhibits a combination of

individual traits and social co-operation which is
unparalleled in the animal kingdom.

• (16:68) And your Lord revealed to the bee saying: Make hives in
the mountains and in the trees and in what they build: 69. Then eat
of all the fruits and walk in the ways of your Lord submissively.

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 Objectives
• We are a learning organization and value our customers as
long-term partners to help create a harmonious knowledge-
based society.

• Proactively exploit our resources of systems, ICT and

software know-how to
– fulfill demanding performance needs of the Malaysian masses
– writing-recording devices
– intelligent city management
– Internet enabled community projects.

• One of our missions is to help Malaysia achieve Vision 2020

(at least the ICT aspects of it)

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 Quantum Beez Family Structure

Dr. A. H. Md. Yacoob

Chief Executive Officer

Hidayatul Shazwani Hidayatul Azwa Noor Nadia Ali Moud Haszaliza

Bidres
HR Manager Financial Manager International Marketing IT &
Liaison Operations

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 Core Competencies
• QB PenCorder (UIA 123 currently available)

Future Offerings :
• Consultancy
– e-commerce and e-business readiness
– requirements studies and/or business process re-engineering

• Technology
– Mastering technologies that matter
– Grid, Parallel Computing, Bioinformatics, VR

• Applications Development
– supports the Linux and Open Source Revolution
– MAMPU’s initiative, MyOSS others

• Management
– methodologies in project management and administration

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 Scene 2
“ At First Sight ”
“The usual suspects”

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 Market Analysis
Quantitative Market research

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 Recording devices

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 Market Analysis
• A comprehensive survey of 50 respondents was carried
out.

• The survey was conducted in

– IIUM campus
– Bukit Jalil LRT station
– Secondary school in Kepong
– Low Yatt Plaza.

• The sample included

– University & school students (35%)
– working people (35 %)
– general customers (i.e. people who buy recording devices)
(30%).

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 Market potential for PenCorder
• 84 % prefer using
Mp3 player over
IPOD, walkman, mp4
or others
Vs

• Reasons
– Price
– Size
– Memory capacity
– Durability

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 Market potential for PenCorder
• After Mp3 people prefer
using USB for storage

• The price is affordable

• It is convenient and
portable

• Not many functions other

than storage.

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 Does PenCorder have potential?
• 75% of the respondents
would like to buy
PenCorder as a gift.
Vs • As compared to Mp3
– PenCorder is more
appealing due to
• Size
• Price
• Memory
• Durability

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 Scene 3

“ BEEdazzled ” “Signs” “Hero”

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 QB PenCorder
(1 product in Malaysia)
st

Description

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 Recording devices

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 QB’s PenCorder could be used as a:

- normal ballpoint pen to write

- mp3 player to play your favourite songs

- a recorder to record meetings and lectures.

- flash drive to transport all your files.

- tool to take verbal notes while you are working

- very small, light-weight is suitable to reside in your

shirt pocket.

- to secretly record conversations. (VK Lingam ?!)

• It is a great gift for business executives, students and

reporters to name a few.

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 Anatomy of PenCorder
Mic

LED lights
Start/Stop
Button

Roll-on pen USB port

Special
casing

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 Technical specifications
1) High quality Ball point pen, refillable and inexpensive.

2) Supports: MP3, WMA, ACT and WAV music file formats

3) Standard USB port with 2GB/5GB available.

4) Super-thin light-weight, is suitable to reside anywhere.

5) Firmware upgradeable.

6) High power rechargeable polymer lithium battery inside, it

can play for 8hours continuously

7) Uses 4 keys compositely, simply and convenient

operation The keys respond quickly to all pushes.

8) Double color LED lights instruct working status

9) Supports recharging by USB or charger.

10) Built-in Mic is good quality and sensitive, It has the best
sound recording quality and could clearly record sound 10
meters away

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 Scene 4
“ The Chronicles of low Yatt ”
“A Walk in the clouds”
“CSI”

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 Market Analysis
The following slides will discuss a few key
highlights of the survey

1. Target customer
2. Promotion ( Marketing channels)
3. Place (Retail vs. Wholesale)
4. Price

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 1. Target customers
Q13: categoty of people who have interest in
recordable pen
• Reporters are the 1st
18
according to the
16
survey
14

12 Student • However, the

Lecturer
10
number of students
outcome

Businessman
Officer
8

6
Reporter (university & school)
Secretary

4
is much higher.
2
• Business people
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1 2 3 4 5 6 come after the above
preference (from 1-6)
two.

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 2. Promotion
Q6: How do you normally find out about new
• 65 % of respondents product?
are influenced by TV 16
advertisements. 14
12
• The second best 10
Most frequent
medium was by word 8
6
frequent

of mouth i.e. friends 4

2
0
TV

dio

et

ds
ern
Ra

en

vt
ers

ad
Fri
Int

/fly

r
pe
s
bill

pa
nd

ws
Ha

Ne
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 3. PLACE
Q7: How dou you prefer to shop?
• 90% of the customers
prefer to shop by
18 visiting the outlets
16
14
12
10
Online Shopping • Purchasing via sms
outcomes Visit outlets
8
Direct selling
was the least
6
4 SMS preferred as only
2 Mail order most our respondents
0
1 2 3 4 5
less willing to buy
method of distribution through this kind of
means.

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 4. Price
• More than 75% are
willing to pay RM 50-
RM150

• We will be selling at ?

• Best Value buy for a

good quality product.

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 Scene 5

“ Braveheart ” “S.W.A.T”

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 SWOT Analysis
INTERNAL FACTORS Strength Weaknesses
1) Management Risk taker, qualified Lack of experienced members,
management member, less number of workforce
good leadership

2) Offering Unique, affordable price, _

high quality, multiple
functions product

3) Marketing Various marketing _

strategies

4) Finance Small capital injection

5) Personnel Diverse workforce, Culture _

capital and talented

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 SWOT Analysis
EXTERNAL FACTORS Opportunity Threat
1) Technology Technology advancement , _
improvement of Internet
facilities , fast growing
gadgets industry
2) Economic -Economic stability and high During poor economic
income lead to condition (recession
increasing of purchasing stage)
power.
3) Competitive Rivalry will lead to positive Offensive rival
competition and
increase the efficiency
and effectiveness of
company
4) Changing in lifestyle -Enable to attract market Different customer and
with new product and market preference, lead
technology gadget to costly management
-Increase continual
development of creative
product
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 Strength
i) MANAGEMENT
• Risk Taker, Qualified Members
• Good Leadership

v) OFFERING
• Unique, affordable price
• High quality, multiple functions

iii) MARKETING
• Various marketing strategies (eg…)

xii) PERSONNEL
• Diverse workforce, talented members,
• Cultural capital (Djibouti, India, Malaysia)

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 Weakness
• Lack of experienced people
– We are like Google!

• Less number of workforce

– We intend to add numbers as we grow.

• Small capital injection

– To be invested in phases and gradually

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 Opportunity
• Technology advancement

• Fast growing gadget industry

• Economic Stability

• Positive competition - rivals

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 Threats
• Poor economic conditions

• Unethical rivals

• So much customers preferences

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 Scene 6

“ The Sixth Sense ” & “Numbers”

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 Plans
Profit, Financial and Marketing

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 PROFIT PLAN
• Cost
• Operating cost RM
• Direct materials 15.00
• Direct labour 1@RM3 3.00
• Variable overhead 4.00
• 22.00
• Fixed overhead

Advertising 6.00
• Marketing 5.00
• Utilities 4.00
• Machinery 3.00
• 18.00
• Total cost 40.00
• RM40.00 * 225%(cost+mark up) = RM 90.00

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 FINANCIAL PLAN
• Equity fund:
– Each of the directors will contribute RM 50 000
– Chief Executive Officer (CEO) who will contribute RM 100 000.

• Financing:
– QB plans to finance the business by taking a loan.
– Mudharabah contract amounting 1 million with RHB Islamic Bank
– 1.65 million with Bank Islam.
– The profit sharing ratio is 70:30

• Retained Earning:
– Profit for the year will be used to rotate and finance the company
in order to cover the cost.

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 2008 (RM) 2009(RM) 2010 (RM)

SALES REVENUE:

2GB Pencoder 5,394,000 7670,400 5,394,000

(5000units x 12 x RM89.90)
(8,000units x 12 x RM79.90)

5GB Pencoder 8,394,000

(5000units x 12 x RM139.90)

- COGS

Purchases: 1,200,000 2,700,000 1,200,000

2GB Pencoder
(80,000units x RM15)
(100,000units x RM15)

5GB Pencoder 2,400,000

(120,000units x RM20)

Ending Inventories 0 (240,000) (180,000)

Cost of Goods Sold (1,200,000) (2,940,000) (3,420,000)

Gross Profit 3,594,000 4,730,400 10,368,000

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 - EXPENSES

Variable Cost:

Labor Cost (162,000) (216,000) (324,000)

Shipping (5,000) (7,000) (9,000)
Packaging (25,000) (35,000) (45,000)
Freight Charges (48,000) (50,000) (51,000)
Contribution Margin 3,354,000 4,422,400 9,939,000
Fixed Cost:

Advertising (1,000,000) (800,000) (1,900,000)

Marketing (100,000) (85,000) (200,000)
Rental (14,400) (14,400) (14,400)
Utilities (7,000) (7,000) (7,000)
Directors’ Remuneration (216,000) (216,000) (216,000)
Transportation (50,000) (50,000) (50,000)
Depreciation: (10,000) (10,000) (10,000)
Furniture & Fittings (6,000) (6,000) (6,000)
Motor Vehicles (5,000) (5,000) (5,000)
Packaging Machines
Profit Before Tax 1,945,600 3,229,000 7,530,600
Tax @26% (505,856) (839,540) (1,957,956)
Net Profit After Tax 1,439,744 2,389,460 5,572,644

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 MARKETING PLAN

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 1. PRODUCT
• 1st launch in Nov 2008 – 2GB QB
PenCorder
• Dec = QB PenCorder will reach the end
users
• Design in attractive packaging
• Launch 2nd product – 5GB QB Pencorder
in 2010

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 2. PRICE
• Price charged = RM89.90 (cost + mark up
125%)
• After 1 year, mark up reduced to 100%
(RM79.90)

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 3. PLACE
• Easy access !!
– Supermarkets
– Stationery and Book stores

• We are planning to have strategic alliance

with universities and schools
– open our booth
– Convocation, fairs etc

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 4. PROMOTION
– Advertisement in TV = twice a day during
prime time.
– discounts during special occasions like PC
carnivals, convocation fiesta, book fairs
– QB Beez card!!

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 QB Beez Card
• Discounts and special offers in
leading shopping complexes
and leisure facilities

• Arts & entertainment members

can enjoy discounts on tickets
at TGV, GSC, Istana Budaya
shows

• Sports facilities & health clubs.

• Reward customers for their

loyalty and retain them ;-)

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 MOU with our Chinese and African partners

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 Scene ?

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 Conclusion
• QB PenCorder is the 1st in Malaysia.

• We hope you see the potential.

• Just the beginning, future looks bright.

• Support the spirit of Malaysia Boleh !

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 “A journey of a thousand miles
begins with a single step.”
- Confucius

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 Q&A
(NOTE: No chocolates for this)

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 “ The END ”

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