Professional Documents
Culture Documents
CHAPTER 16
EVALUATION OF
SALESPEOPLE’S PERFORMANCE
• Compensation • Penalties
• Development • Personnel
• Feedback • Planning
• Goals • Promotion
• Legal compliance • Training
• Motivation
P e r f o r m a n c e
A p p r a i s a l
M o t i v a t i o n P e r f o r m a n c e E q u i t y
E f f o r t R e w a r d s S a t i s f a c
t o W o r k L e v e l D e t e r m i n a t i o n
Purpose of
Performance
Evaluation
J o b Evaluative
D e s c r i p t i o n • Compensation
P l a n n i n •g Legal
• Penalties
J o b A n a l y s i s J o b P e r f o r m a n c e
I m p l e m e• n Personnel
t i n g
D i m e n s i o n s R e q u i r e m C e r ni t te s r i a • Promotion
Developmental
E v a l u a t•i n Development
g
J o b
S p e c i f i c a t i o n s • Feedback
• Goals
• Motivation
• Planning
• Training
Regional Manager
D i s t r i c Dt i s t r i c Ht o m e O f f i cS e a l e s p e r s o n ’ s D I i ms t mr i c eD t d i i s a t t r ei c t
M a n a g M e r a n a g P e e r r s o n n e l S D p ei s c t i r a i cl i ts tM a n Ma g ae nr a g M e r a n a g e
S a l e s p e r s o n
D i r e c t i n p u t p e r f o r m a n c e e v a l u a t i o
I n d i r e c t i n p u t p e r f o r m a n c e e v a l u a t
• Descriptive statements
• Management by objectives
• Behaviorally anchored rating scales
• 360 degree feedback
DO’S DON’TS
• Put everything in writing. Leave a • Don’t leave room for confusion
paper trail. Use a witness to the about the firing. Tell the individual in
discussions on unacceptable the first sentence that he or she is
performance. terminated.
• Sit down one-on-one with the indi- • Don’t allow time for debate during
vidual in a private office. the termination session.
• Complete a termination session • Don’t make personal comments
within 15 minutes. when firing someone; keep the
• Provide a written explanation of conversation professional.
severance benefits. • Don’t rush a fired employee offsite
• Provide outplacement services away unless security is an issue.
from company headquarters. • Don’t fire people on significant
• Be sure the employee hears about his dates, like the 25 anniversary of
th
or her termination from a man- ager, not their employment or the day their
a colleague. mother died.
• Express appreciation for what the • Don’t fire employees when they are
employee has contributed, if on vacation or have just returned.
appropriate.
M a r k e t i n g M a n a
P r o d u c t
M a r k e t E n t r
D e f i n e M a r k e t
D e v e lo p M a r k e t in g - M ix S t r a t e g ie s
S e g m e n t s a n d
T a r g e t M a r k e t s
C o r p o r a t e P r i c e
C u sto m er s
E n v i r o n m M e n i s t sa i l o n M a r k e t i n g
A n a l y s i s a n d O b j e c t i v e s
O b j e c t i v e P l a c e a n d
E s t i m a t e M a r Dk e i ts t r i b u t i o n
P o t e n t i a l a n d
F o r e c a s t S a l e s
P r o m o t i o n
S a l e s F o r c e M a n a g e m
F e e d b a c k
D e f i n e
R o l e s a n d S t a f f i n g
M a r k e t s
o f S a l e s F o r c e
M a r k e t i n g -
C o r p o r a t e
P l a n S a l e s M i x
S a l e s F o r c e P e r f o r m a n c e
F o r c e
C u sto m e r s
E v a l u a t i o n
T r a i n i n gP e r f o r m a n c e R• O A
O b j e c t i v e s , P• r o d u c t
A n a l y s i s S• a l e s
S t r a t e g i e s , P• r o m o t i o n
a n d E v a l u a t i o n M• a r k e t
T a c t i c s P• r i c e
S• h a r e
C• h a n n e l s
E s t a b l i s h
O r g a n i z a t Di o ni r ae l c t i n g
D e s i g n
a n d S t r u c t u r e
F e e d b a c k
F e e d b a c k
F e e d b a c k