by

Strada IQ
July 2014
CANADIAN SALES
FIRST HALF 2014
Stupendous!
Simply incredible second
quarter and first half of 2014.

See what happens when
most of the competitors are
firing on all cylinders.

Accompanied by free flowing
loans and leases.
Breaking Records
Would you have believed that
April-May-June would break
previous records?
This year:
April: + 4%
May: + 6%
June: + 2%
2nd Quarter: + 4%
Half: + 3%

0
50
100
150
200
2011 2012 2013 2014
2nd Quarter
April
May
June
Who Is Ahead YTD
Land Rover: + 32%
Nissan: + 28%
Jaguar: + 27%
Porsche: + 27%
Subaru: + 18%
Lexus: + 17%
Infiniti: + 17%
Honda: + 9%
Mercedes-Benz: + 9%
Audi: + 9%
Chrysler: + 5%


Who Is Behind
Mini: - 22%
Volvo: - 4%
Ford: - 2%
GM: - 2%
VW: - 2%

Yessome manufacturers
are slightly behind.
Who is Disrupting?

Some models that are rattling
the established order.

Jeep Cherokee.10,279
Lexus IS..2,001
M-B CLA.1,766
BMW 4 Series.1,368
Dodge Pro Master..1,129
Free Flowing Money
Long Terms
Low Rates
Loans
Leases

Its a manifesto to the financial
services that empower vehicle
sales in Canada.

The power of money.

Jetta.16,439
Ford Fusion ..9,777
Honda Accord.........8,860
Toyota Camry..8,026
Hyundai Sonata..5,257
Chrysler 200....4,497
Nissan Altima...4,484
Chevy Malibu..2,942
The Jetta persists, Fusion ahead of
Accord. Then everyone else.
Honda Civic..30,696
Hyundai Elantra26,936
Toyota Corolla..25,545
Mazda 3.....16,105

The Civic up front, with the Elantra and
Corolla trading paint.



All Figures from Automotive News

SOME NUMBERS
FIRST HALF 2014
Compact Mid Size Sedans
Ford F Series....59,350
Ram.43,926
GMC Sierra....22,032
Chevy Silverado19,039

Ram shines against the new GM pick ups.
How many folks are waiting for the
aluminum F Series?

Ford Escape.25,318
Honda CR-V.16,774
Hyundai Santa Fe16,605
Toyota RAV4.16,124
Chrysler Journey..12,532
Chevy Equinox.....10,648

It remains an hyper competitive segment.
As usual Escape is ahead, and 2
nd

place is hotly contested.


SOME NUMBERS - 1
FIRST HALF 2014
CUV/SUV Pick Up
Audi Q53,844
Lexus RX3,780
Acura RDX..3,451
BMW X5..3,200
Acura MDX.....2,932
M-B M Class...2,800
M-B GLK..2,786
BMW X3......2,576
Cadillac SRX .........2,281
Infiniti QX60.....1,696
BMW X1.1,579
Buick Enclave..1,530
Lincoln MKX....1,377
Range Rover Sport1,368

The gun fight is still on in the corral.
BMW 3 Series4,393
M-B C Class..3,408
Audi A4......3,022
Lexus IS.....2,001
Cadillac ATS...1,759
Infiniti Q50...1,726
Acura TL.949
Lincoln MKZ..875
CTS.317
Look at the IS and ATS impressive! The
CTS disappoints.


SOME NUMBERS - 2
FIRST HALF 2014
Entry Luxury
Luxury SUV/CUV
Lamborghini....30
Maserati....263
Ferrari....102
Panamera.....182
GT-R..76
R8.....74
Rolls-Royce.36
Bentley.....68
Tesla Model S...300
Volt......831
Leaf.....462


Mustang.3,115
Camaro..1,837
Challenger...893


Frozen in time. Yes, the new Mustang is
cool.

SOME NUMBERS - 3
FIRST HALF 2014


Pony Cars



Did You Know
OUR THOUGHTS
ON THE FIRST HALF OF 2014
When all manufacturers throttle up the results are magical.
Ever wonder what would happen if the money flowed smoothlynow you know.
We are disappointed by GM.
The Ram pick up has seized a huge window of opportunity this year.
Utility vehicles what else is there to say.
The top 3-4 in most segments are trading paint at the halfway mark.
We anticipate an aggressively competitive second half



Thank You