Lowest Prices &

Great Savings
Everyday!
 Mr. R Subramanian IIT-Chennai,
IIM-Ahmedabad alumnus started
Subhiksha a Discount Retail
Chain in 1997 in Chennai.

 Now there are > than 500 store

across the country.
 Wide Selection of
Goods
 Offersconsumers a wide
selection to choose from:
 Supermarket

 Fruitsand vegetables
 Pharmacy

 Telecom
 Supermarket
 Quality Groceries
 Packaged foods
 Cosmetics
 Toiletries
 Household provisions
 Etc.

(Sourced from the best

brands in India - All
are available at the
LOWEST PRICES)
 Fruits and vegetables
 Large range of Fresh
Fruits and Vegetables
 Directly from farms
on city outskirts
 Made Available to
consumers
 At Reasonable Prices.
 Pharmacy

 Available to consumers
at a flat 10% Discount.
 Especially helpful for
Elderly Consumers and
those who are on
Continuous Medication.
 India's Largest Mobile Retailer
 Offering Handsets, Accessories and
Charge cards from all leading brands
 Like- Nokia, Motorola, Sony Ericsson, LG,
Samsung, etc.,
 At the Lowest prices.
 Not just get Genuine Company Warranty
 But also amazing exchange Offers on Old
phones
 Spot Finance offers and much more.
 Guaranteed Delivery
 Subhiksha
Guarantees
 Delivery of Exact
Product
 Of Stated Quality

 In Minimal Time.
 SUBHIKSHA KEEPING ITS
PROMISE!
 Lowest Prices & Great Savings
Everyday! (Mission statement)

At Subhiksha Customer SAVES

upto 10 % on MRP.
 BUT HOW ?
 AVOIDS FRILLS LIKE- A/C, SWANKY
LOOKS
 NOT ON MAIN ROADS
 AVERAGE STORE SIZE IS ONLY
1500 2
FT
 STORES TAKEN ON LEASE FOR 10
YEARS
 ELIMINATING CUSTOMER
PILFERAGES BY AVOIDING SELF-
SERVICE
 •BUT HOW ?
 ELIMINATING INTERMEDIARIES IN
SUPPLY CHAIN
 CENTRALISED PURCHASING SYSTEM
 SPOT PAYMENTS TO SUPPLIERS TO GET
CASH DISCOUNTS
 INTERCONNECTED THROUGH INTERNET
 OPERATING ON LESS MARGIN BUT ON
LARGE SCALE
 •TRENDS
 A Trend is a direction or sequence of
events that has some Momentum &
Durability

1. CHANGING CONSUMER LANSCAPE

2. TECHNOLOGICAL TRENDS
3. SOCIAL TRENDS
 •CHANGING CONSUMER
LANDSCAPE
1. Middle Class Population in INDIA is
>300 Million
2. Around 40 million Indian have
purchasing power on par with
Americans.
3. On Purchasing Power Parity India
ranks 4th after U.S, China & Japan.
4. Indian retail market size is around
$322 billion.
5. Organized retailing constitute only
5.9 % of total retail market
clocking around $18 billion.
 •TECHNOLOGICAL TRENDS

 Informed Consumers
 E-Retailing
 Technological
advancement and
emergence of New
Industry
 Consumer feedback
through Internet
 •SOCIAL TRENDS
 NUCLEAR FAMILIES

 INCREASED INFLUENCE OF
WOMEN ON PURCHASING, DUE
TO EDUCATION ON EMPLOYMENT
 •SWOT ANALYSIS
STRENGTH : WEAKNESS :
INTERNAL

 COST LEADERSHIP  AVERAGE STORE SIZE

 MORE ACCESSIBILITY  APPEARANCE

 CENTRALIZED  NOT USING INTRANET

PURCHASING SYSTEM FACILITY

OPPORTUNITIES : THREATS :
EXTERNAL

 UNTAPPED RETAIL  INCREASED

MARKET COMPETITION BY BIG
 RURAL MARKETING PLAYERS
 E-RETAILING  PROTEST BY CORNER
SHOPKEEPERS
 THANK YOU !
 ABHISHEK
 DHIRAJ

 GOUREE

 NELEEMA

 PRANAV

 RAJENDRA