A Publication of OnCampus College Planning

7 Pitfalls
when planning for college
And how to avoid them
A Guide for College-Bound Students and Families
TABLE OF CONTENTS
1. Introduction
2. Pitfall 1: Remain unclear about why youre going to college.
Critical Question: Why go?
3. Pitfall 2: Dont talk about whos paying for what and when.
Critical Question: Who pays for what and when?
4. Pitfall 3: Rush the decision.
Critical Question: Whats the REAL timeline for making decisions?
5. Pitfall 4: Base college choices on the three Fs.
Critical Question: Who are you now, & who will you be in 5-10 years?
6. Pitfall 5: Believe that its all about getting in.
Critical Question: As the paying customer, what do I want and need out of
the right college in order to get my moneys worth and times worth?
7. Pitfall 6: Assume good school = good for ME.
Critical Question: How do you define good school?
8. Pitfall 7: Hold off on campus visits.
Critical Question: Whats the best way to get the most out of campus
visits?
9. Whats Next?
Lets get started
Introduction
The questions are always more important
than the answers.
-Randy Pausch, Carnegie Mellon University,
The Last Lecture
These pitfalls might sound a little ridiculous. But theyre really common. In fact,
its how I thought about college when I chose a school many years ago.

Smart, well-meaning families stumble over these pitfalls all the time. Quite
honestly, between media hype and the way colleges market to prospective
students, these statements are often perpetuated as truth.

The 7 Most Common Pitfalls When Planning for College

Pitfall 1: Remain unclear about why youre going to college.
Pitfall 2: Dont talk about whos paying for what and when.
Pitfall 3: Rush the decision.
Pitfall 4: Base college choices on the three Fs.
Pitfall 5: Believe that its all about getting in.
Pitfall 6: Assume good school = good for ME.
Pitfall 7: Hold off on campus visits.

Read on to find out how these pitfalls can harm your college planning process,
and discover the critical questions you must ask in order to avoid them.
My College Manifesto: Why I Got Ticked Off
and Decided to Become Part of the Solution

If youre reading this, youre looking for answers. I get it. I myself am the parent of
a high school student and we are just embarking on the often-daunting college
planning process. But answers arent what you really need, at least not yet. After
thousands of hours of research, visits to more than 80 campuses, interviews with
professors, admissions counselors, staff and college students, and thousands of
conversations with families Ive worked with in my 25-year career in high school
and college education, I know the only way to get where you need to be is to ask
questions. Ask more questions of more people. Process what they say and what
you feel and think. Then go back to the questions to see if youve reached a
conclusion or need to ask more questions, possibly of more people.

Colleges do their best to convolute the college planning process. Academics are
often averse to simple, definitive answers, and they sometimes abhor resolute
promises. They deal best in theories, experiences, pedagogy and hypotheses.
This contributes to a compelling classroom experience, but it can drive you mad
while youre shopping for colleges.

Meanwhile, your high school guidance counselor is more burdened than ever
before with everything BUT single-minded focus and individual attention on you
as a college-bound student. Its not necessarily their fault.

In Wisconsin alone, where OnCampus College Planning is based, the average
public high school guidance counselor is responsible for 454 students. Studies
show theyre able to spend just 38 minutes per year per student on college prep
counseling. According to a study by the Independent Educational Consultants
Association (IECA) guidance counselors themselves report they spend less than
of their time on college prep-related topics due to competing priorities. They have
more paperwork, more meetings and more at-risk student cases on their plate
than ever before. These are worthwhile pursuits, and theyre the nature of the
high school environment today. But if you believe that between the 38 minutes
per year a guidance counselor spends with you plus some online research and
brochures will be sufficient for guaranteeing a successful path to the college of
your dreams, you will be disappointed.
College is the only thing youll ever buy where you have to turn over a copy of
your tax returns, your transcripts, some standardized test scores and a thousand-
word essay before theyll even tell you how much it costs! Meanwhile, most
colleges dont care anymore than they did a decade or so ago whether or not you
get your moneys worth or where you land after college graduation. Although they
are now less able than ever before to tell you with certainty whether your college
degree will result in employment in your chosen field, or whether youll be able to
pay off your student loans by the time you have grandchildren.

These facts arent meant to discourage you. Theyre meant to wake you up, like
they woke me up nearly a decade ago. I decided to become part of the solution. I
set out to de-mystify the college planning process and serve college-bound
students and their families in helping you be your own best advocate as you
prepare for college.

You MUST be your own best advocate. But you dont have to do it alone. Today,
one in four high-achieving students works with a professional college planner.
That makes sense, because the investment is higher and the process is more
complicated than ever before, with an outcome thats far less certain than it used
to be.

Dialogue drives decisions

Your best tool is dialogue. Open, healthy, inclusive, engaging, and at times messy
and frustrating, dialogue. You the student and you the parent(s) are the key
players in this. You can and should enlist the help of so many others (people like
me, for instance) but youre the only ones who will be there at the beginning,
middle and end of this -- and you are the ones who have to live with the outcomes
(and student debt).
Chapter 1
Pitfall 1:
Remain unclear about
why youre going to
college.
One surefire way to lose out on the potential value college can provide is to fail to
understand why you want to go to college. If you were to ask the average
intelligent, capable person how willing they are to make six-figure purchases
without really having a good reason, that person would say, NO way!
(NFL players and Hollywood actors may answer differently, but many of them go
bankrupt, so this is not our benchmark.)

Many high school students and their parents default to college as the next logical
step for any number of the following reasons:

Its whats expected of me.
Its just what people do after high school.
I have to go to college to get a good job.
I dont know what else Id do next year.
Ive just never thought of NOT going to college.

Critical Question: Why go?

Why go to college? Why spend so much money, time and effort on a degree that
provides less and less assurance of a good job when you graduate?
Why go off to live at a residential college when so many recent graduates are
returning to technical colleges to equip themselves with practical skills packaged
in a more condensed, less expensive format? Why go now? Why not later?

Perhaps this might be a useful essay to attach to any seniors final exam: In 250
words or more, please justify spending $100,000 (or more) over the course of four
years (or more) to earn a college degree. Build a convincing argument using data
to support your position, taking into account the counterarguments of rising
student debt, a stagnant job market, and the existence of individuals such as Steve
Jobs, Bill Gates and Mark Zuckerberg who attended college but did not graduate.

Most essays would fall somewhere along a continuum between job training and
expanding ones horizons.

Of course there are plenty of good reasons to go to college. But you need to stop
and ask, Why go to college? out loud and repeatedly, then answer honestly,
until everyone in the room is convinced.
Prove it.

Separate the usual reasons for going to college from YOUR reasons. Own it.
Prove it. Use Why go? to set expectations for your family because in the end, it
is your family that must function as a cooperative unit to reach your goals. You
need everyone to buy in to this investment and choice. The biggest mistake you
can make is to not fully address this question head-on, and instead avoid deep
reflection and possible discomfort, choosing to blindly head down a path that
many believe guarantees less and less of a return on investment.

Finally, never go to college if your primary reason is a lack of other options. You
have plenty of options, namely: working, living, volunteering, travel, growing,
learning, and becoming more of who you hope to become after you finish your
degree. Technically, you dont need college for any of these, although the
formalized process of higher education will certainly help when its done right.
So whats your response? Why do you so desperately want to go to
college? Better yet, why do you need to get a college degree? Mark
Zuckerberg is on record as saying all you really need to do is learn to
code. He seems to have done alright.
Homework Time:
Chapter 2
Pitfall 2:
Dont talk about whos
paying for what and
when.
The people who determine college pricing go to great lengths to prevent you
from feeling any sort of comfort about, or command of, the final price. Tuition
may be $25,000/year, but you really have no idea what you will pay with
everything thrown in. In fairness, great strides have been made by institutions of
higher learning (with considerable arm twisting from the federal government) to
get you a ballpark figure early on in the process, using tools such as net price
calculators.

In its most recent survey of college pricing, the College Board reports that a
"moderate" college budget for an in-state public college for the 20112012
academic year averaged $21,447. A moderate budget at a private college
averaged $42,224.

But this doesnt scratch the surface of the conversations youre going to need to
have in order to avoid this common pitfall. I have heard the following phrases
more than once from intelligent, well-meaning, loving parents.

I just dont think its any of my childs business what my husband and I are doing
to prepare for college expenses. Thats private.
Dont worry about college costs. (Which should be taken to mean what? Youre
paying for the whole thing? Or does it mean, yeah youre going to be buried in
debt but why worry about it?)
Well help you however we can. (Again, C- for vagueness.)

Quite often, we avoid dialogue about college costs because no one really knows
what they are. Weve all heard scary news stories about skyrocketing college
costs, but we avoid getting to the bottom of what were really talking about here.
Is it a hundred grand, or a million dollars? How much will merit aid lower the
cost? What financial aid might we be eligible for? Families are afraid to have the
money talk because they feel completely inept and unprepared. One of the most
common conversations I have with the families I work with is college costs. So
many factors go into what college will cost, not the least of which is which school
you choose. We start by breaking down misperceptions, such as public
institutions will always be cheaper than private (not true), and well never get
any aid, so Im not even going to fill out the FAFSA (Big mistake!). Step by step, we
eat the elephant a bite at a time, and examine it for what it really is: a super huge
investment that will pay big dividends, if its done right.
Critical Question: Who pays for what and when?

On or before your childs 12th birthday, please have this conversation:

We think its important for you to go to college, or at least consider the options
you have. So heres what were going to do to help...

The answer to this question is incredibly personal. THERE ARE NO WRONG
ANSWERS. Dont avoid having the conversation because of what you assume
most families are doing or because of your discomfort with what youre able to
do (or unable to do) as a parent to contribute to college costs.

My dear wife and I had a series of conversations about our respective
philosophies about paying for our sons college education. We had two different
philosophies within the same household! My wife insisted we pay for the entire
cost of college, including room and board and incidental expenses, because this is
what her parents had lovingly and generously done for her.

Then we faced facts about how college costs have changed in the past two
decades. And we openly acknowledged that we started having children later in
life than her parents, putting us that much closer to retirement, another
expensive investment to prepare for.

Then I shared my personal feelings that our two sons should have some skin in
the game.

Through a lot of dialogue between us, some of it pretty tense, other
conversations merely intense, we arrived at a unified position that we could then
share with conviction and in detail with our two sons, in plenty of time for them
to make their own preparations to put up their share of the costs, or at least
make a dent in the first couple of years.

Families that fail to address the question of Who pays for what and when? risk
the collateral damage that is caused by poor communication and the poor
planning it leaves in its wake. You absolutely must speak openly and in
quantifiable terms about all three components of this question: the who, the
what and the when. None of these variables is optional.

Some options could look like this:
A)Mom and I will pay for all tuition, fees and books at an in-state public
university. Everything beyond that is yours.
B)We will contribute $30,000 per year for four years. If you go somewhere more
expensive or take more than four years, youre responsible for the balance. And
no, we will not refund the difference if you graduate in three and a half years or
choose a very inexpensive option.
C)Its 50-50 all the way.
D)Well pay for everything, but we want you to work at least ten hours per week
during college, so you learn how to manage your time, just like in the real world.
You can keep what you earn, but you have to work.

What youre doing is creating a contract. And its acceptable to include a
performance clause. Whether or not you put this onto paper is up to you, but the
basic premise of If I do this, I expect you to do that will go a long way toward
eliminating surprises.
In your situation, who pays for what & when? Be prepared for open
(and at times uncomfortable) dialogue about your desired contract
and especially the values you hope it conveys to both student and
parents (IE, sharing in the sacrifice, providing the student with ample
options, making sure your family can also cover the cost of other
family priorities, etc.)
Homework Time:
Chapter 3
Pitfall 3:
Rush the college
decision.
Truly successful decision-making relies
on a balance between deliberate
and instinctive thinking.
- Malcolm Gladwell
Blink: The Power of Thinking without Thinking
I die a little inside when I ask someone how the college search is going, and they
respond with a shrug of their shoulders, a deep sigh and the statement, Ill just
be glad when this is over with. As someone who relishes the process of exploring
options, weighing possibilities and arriving just in the nick of time at the right,
well-researched decision, I feel badly that theyre missing out on what can be
(SHOULD BE) a really enjoyable process. After all, college is a young adults first
big adventure as an adult, and it can change the trajectory of their adult life. Its
not a decision to be gotten over with.

One of the key aspects of my college manifesto that drove my decision to become
a college planner was the desire to make the college planning process not only
clear but fun, exciting and invigorating. I am thrilled when I hear the families I
work with say things like, Wow, this is actually pretty fun and its not as daunting
as I thought it would be when we break it down, step by step. Or, I cant believe
all the things we learned about ourselves along the way, and it was really a cool
experience. Music to my ears!
I see high school students these days buried in pressure from all sides. Life as a
high school student today is way more difficult than it was when I was in school.
Academics, Athletics, Social Pressures, Uncertainty about the Future, Finances,
Relationships, you name it. Theyre feeling overwhelmed by it.

Our children need our love, our patience, our understanding and a big dose of
calm serenity as they sort through their options for college. What they do NOT
benefit from is our cooperation in rushing to a decision too quickly. As a loving
parent, when I see my son feeling anxiety or discomfort, my natural instinct is to
get them to the point where they no longer feel that. It may feel good in the
short-term to get the decision over with but if its not a well thought out
decision, or if its a decision made for the wrong reasons, in the end, it will come
back to bite both our children, and us.

One in three college freshmen transfer to a different college at the start of
sophomore year. The cost in time, stress and money is high for making a swift
decision youll second-guess later.

Critical Question: Whats the REAL timeline for decisions?

This one is easy. Just count backwards from May 1st of your senior year of high
school to determine the number of days remaining until you need to make a final
decision. There are some exceptions such as Early Decision, but for the most part
you have until May 1st of your senior year to accept or reject any offer of
admission. For most people, this is later than they would push themselves to
make a decision.

People rush to judgment on so many things in life. Unfortunately, the same is
true for choosing a college. Whats the rush? Yes, senior year is filled with anxiety,
and it would be nice to have this all wrapped up by, say, spring break. But who
said that this should be an easy or quick decision?

When it comes to decision-making, most people fall into one of two broad
categories: those who enjoy making decisions and those who dont. The latter
may decide quickly partly to avoid discomfort. The former may actually enjoy
keeping options open as long as possible (which drives the first group nuts), but
for our purposes this happens to be a very valuable skill.

Decisions are opportunities, and quite enjoyable ones at that. The search for the
right college requires imagination. You have to envision yourself not only at
Obvious Choice U., but at Second-Choice-but-Half-the-Price State, or I-Had-No-
Idea-This-Place-Existed-But-Its-Perfect-For-Me College. Many kids and even
parents struggle with that. Remember, the goal is not to lock in on one school
early on, but to widen the search and find a good handful of choices, earning
admission to as many of your prospective colleges as possible. Get comfortable
with discomfort during the college planning process. If you do this well, youll
create discomfort in your life as a final decision looms. It may sound like this:

I really loved Luther and could see myself cross-country skiing up in those hills
after a new snowfall. But Northfield is such a great college town, and I feel like I
could fit in with the people I met at both St. Olaf and Carleton. Theres also that
pull of the East Coast...Bowdoin or Colby...jumping into a car and driving down to
Boston to see a concert...and even if I dont go to NYU, Ill always remember the
way it felt to walk into the Village after the tour and think, Wow, I could actually
live in Manhattan.

Work backwards from May 1st. Determine when each decision needs to be
made. Then map out what needs to be done to make a confident decision. This is
project management at its core. You have a project that needs to be completed
and that decision in turn is driven by a series of smaller tasks followed by
decisions. So who is the project manager in your family? Enlist their help and get
started.
Spend some time creating your own personal timeline, working
backward from May 1 of your senior year. Think of key milestones
that need to happen between now and then in order to arrive at a
wise decision, like act/sat test prep, application deadlines, writing
essays, visiting campuses, etc. outline a rough timeline to break down
the big decision into bite-sized, manageable tasks with doable
deadlines.
Homework Time:
Chapter 4
Pitfall 4:
Base college choices
solely on the three
Fs.
Over the course of more than 25 years working with high school and college-aged
students and talking with them about their college choices, I find three common
Fs that are primary contributors to most college decisions: Familiar. Friends.
Family.

None of these are bad things in and of themselves. But they can lead to F for
Failure if theyre the only factors a student considers when choosing a college.
Why? Because your student is an individual.

I encourage the students I work with to journal about big, self-exploration
questions long before we start assembling their list of prospective schools. Who
are you now? Who do you want to become? These are tough questions, no
matter what your age. The purpose is reflective - as in the reflection one sees in a
mirror. Students and parents spend all their time looking outward at colleges
(what does this one have to offer? how highly is that one ranked?) and spend far
too little time looking inward.

Its all about the fit.

What youre after is a great fit between what they have to offer and what you
want and need. Fit, by definition, is a delicate balance between the external and
the internal. Harvard is Harvard, and you are you. Even if you get in, it might
make for a lousy fit because you are exactly one-half of the fit equation.

Think about this as if youre in a store doing some comparison shopping of two
items. In one hand you hold your own identity, and in the other are the colleges
on your list. Your job is to try to see each as clearly as possible, and then to test
the potential match between them. Which parts fit like a glove? Which parts
dont? What might happen if you try to force it? What other information do you
need to make these decisions?

The two parts of this question require different answers, obviously, but also
different ways of thinking. The first asks you to define who you are at this very
moment, to take a snapshot of your life, interests, values and ideas. Even though
were asking for a snapshot its tricky because you are changing at such a rapid
pace and will continue to do so throughout your college years. So the snapshot
should be more of a collage or time-lapse photograph.
As you begin the college planning process the end of your sophomore year or the
beginning of your junior year, sit down in your happy place-- your room, a
coffee shop, your favorite park or Barnes & Noble, take out a pad of paper and
your favorite pen and DREAM. Jot down your answers to the following questions:
Who are you now? What defines you?
What makes you unique?
When you are your most joyful self, whats going on around you? Where are
you? Who are you with? What are you doing?
How would others close to you describe you?
Think about your first year out of college. Describe your ideal day in terms of
what youre doing, the ideal job you have (you can list multiple options!) Where
are you living? What do you do on your days off?
Think about 5-10 years from now. Its a LONG ways off and having the RIGHT
answer doesnt matter here. But what do you imagine for yourself? What do you
want to have accomplished by that point?
Best day/Worst day. It can be a day in the present or any imaginary day in the
future. What makes a day your best day? What makes a day your worst day?
I find that this can tell me a lot about students passions, goals, desires and fears.

Note that none of the questions above are directly related to college. Lets start
first by getting to know YOU, since YOU are the most important element in
creating a great college fit for you.
Schedule time on your calendar in the next two weeks when you can
spend two solid hours with no rush at your favorite Happy place, be
it a coffee shop, library, park, lake, beach or ice cream shop and revel
in answering the questions above and any others like them that you
find helpful.
Homework Time:
Chapter 5
Pitfall 5:
Believe that
its all about getting
in.
This is where the panic can start to set in. Its a pitfall that can cause significant
amounts of stress during the college planning process for both students and
parents.

College-bound students scramble to figure out what the good schools are
looking for, and then try to turn themselves inside out to be what those colleges
are looking for. Worse yet, friends start telling you what theyve decided and
what theyre doing and where theyve been accepted. If it doesnt match up with
whats happening for you, you may feel you dont measure up.

At this point in the process, I remind families I work with that when you look at
acceptance rates for colleges on average, most schools accept most students. Let
me repeat that. Most schools accept most students.

Dont become fear-stricken by reading stories of how elite universities are
rejecting all but a handful of students. Yes, its true that some universities have
incredibly low acceptance rates. You only need one great fit. If weve done our
jobs right, we will have built a solid list of reach, target and safety schools for you.
When it comes time to make a decision, if you are like nearly all students I work
with, and chances are that you are, youll have a wonderful set of options from
which to choose.

Its not all about getting in. Its about finding the perfect fit. I empower families
to remember that you are the paying customer here. It is as much about
requiring the colleges you consider to prove to you that they can deliver the
value youre looking for in a college degree, as it is about them accepting you.
This means that youll need to clearly define what VALUE in a college degree
looks like to you.

The questions on the next page can help remind you that you are the customer
here, and the college is the one (at least one of two) which must prove to YOU
that its the school thats worth your time, money and energy.
Critical Question: As the paying customer, what do I
want and need out of the right college in order to get
my moneys worth and times worth?

What do you expect for your roughly six-figure investment if it comes to that, and
it likely will? Talk as a family about your perspectives on the following questions.
Parents, this is where your insights and experience become priceless. Student,
make sure you pay close attention to what you can learn from those whove gone
before you when answering these questions.
What are my top 3 MUSTS for the right college?
What are 5-10 NICE TO HAVEs?
What is the benchmark 2-3 years after college for me feeling like I made the
right choice? (Some possibilities might be job in my field, great network of alumni
contacts, minimum amount of college debt, acceptance to my choice of graduate
schools, etc.)
Now heres a list of questions to pose to key contacts at colleges youre
considering to see if they measure up:
What alumni in my field can I talk to about their experience here
and how it prepared them to reach their goals?
What are your freshman-to-sophomore year transfer rates, both
transferring in and transferring out?
What are your 4-year graduation rates?
How many of the students graduating this year with a degree
similar to the one Im interested in will be hired for desirable jobs
in their field?
Tell me about your alumni network.
Tell me about student programs here such as internships, travel
abroad programs, work study programs, etc.
This is just a list to start with. The point is that youre interviewing the school as
much as theyre interviewing you. Make sure you feel comfortable with the
answers you receive about how that college is prepared to deliver the value you
deserve.

Also make note of how responsive they are in answering your questions and who
responds. Ive seen quite a range from completely unresponsive or delayed and
brief responses given by administrative assistants to prompt and thorough
responses given by department heads or admissions counselors. The WAY they
respond should tell you a lot about how it will be to be a student there.

As in any negotiations process, you will never have more power than before you
close the deal. This is the time to set your terms and be your own best advocate.
Write your answers to the questions from Pitfall 5, and discuss them
as a family. Parents, write your answers individually. Student, do the
same. Then sit down and compare answers. Be prepared for
dialogue, meaning you may disagree. Thats okay. Youll learn
something by comparing and contrasting your different viewpoints.
Homework Time:
Chapter 6
Pitfall 6:
Assume
good school = good
for ME.
Good is the enemy of great.
-Jim Collins, Good to Great
Harvards great, for some students. The University of Wisconsin is a fantastic
school, for some students. Drake University is a wonderful place to be, for some
students. Each of these is unique from the other. None of them is great for
everyone.

For any school, its only a great school if its great for YOU. I find that many
students (and parents) look first to US News & World Report lists and other
rankings as the definitive source of what schools are good schools. This can be a
common pitfall when choosing a college.

What most people are looking for is a good school. The good news is that good
schools are easy to find. Chances are theres at least one nearby, and thats good,
right? It depends.

Its not a matter of good vs. bad, because there really arent a lot of bad schools
out there. Colleges tend to be filled with hard-working, bright people who love
what they do and are committed to their particular field.

The search for a good school is by definition externally focused, i.e. its all about
what the school has to offer, when the real question is, How well does this good
school fit me? Id go for a great fit at a pretty good school over a bad fit at the
best school in a heartbeat. Our goal isnt good its GREAT. A great fit.

If you look for merely the good, youre apt to find it quite easily and have time left
over for other things. Good news for those of you who want to make this decision
and then be done with it. But what you arent likely to find according to that
approach is something truly great, because great is elusive and stubborn and
sometimes more expensive.

Do rankings actually matter?

College guide books and publishers such as U.S. News & World Report use various
criteria to rank schools. Im not entirely against rankings because there is value in
knowing that, for instance, people have consistently viewed the Hospitality and
Tourism Management program at Purdue quite highly. If thats what interests
you, then you should probably check out Purdue if only for the reason that
people who know about these things think that theyre doing something right in
West Lafayette, Indiana. (Dont forget to consider what employers think of a
particular school or program.) Rankings can provide direction and a general
stamp of approval. But they should never get in the way of your assessment and
your criteria.

Why good wont cut it

But does it even matter where you go to college? Of course it does, and anyone
who tells you that its only a piece of paper or that no one pays any attention
to where you graduated misses a critical point: you will be shaped by your time
at college not simply because these are your college years, but because these are
formative years spent in activities that are or should be exclusively devoted to
your growth and maturity.

This is the time when the you you want to be from question #2 takes shape. Its
okay to weigh options and make concessions, especially as the financial aid
award letters hit your mailbox. Its never acceptable to settle for the first school
that comes along. You can do better than that, and for what you are paying you
most certainly deserve more.

Asking yourself How do I define a great school? is paramount to knowing which
schools would be not only good, but good, make that great, for YOU.
If you have worked through these questions in a spirit of honesty, cooperation,
and with a willingness to suffer temporary discomfort, then you are well on your
way to creating a map or template of the University of You. It may not be set in
stone, but its much more valuable than a rough idea or no idea at all.
Critical Question: How do YOU define good school?
In the end theres only one definition of good school that truly matters most.
Yours.
I find that in order to arrive at your definition of what a good school is, its
helpful to get some practice comparing and contrasting schools that are out
there. To do this well, you need experience. Refer to the homework exercise
below for an idea about how to get real-life practice asking the following:
How do they compare?
Where do they mesh perfectly with my idea of what a good school is and why?
Which one meshes better? Why?
What about the areas where the match isnt perfect? What is one lacking over
the other? Where are they both lacking?
Are the differences deal-breakers, or just nice-to-have features?
Pick any two colleges. They can be schools youre interested in, or
schools you dont think youre remotely interested in. Using this
chapter and the questions above, practice comparing and contrasting
the two. Youre going to need to become very good at this during the
college planning process. This is a practice exercise.
Homework Time:
Chapter 7
Pitfall 7:
Hold off on campus
visits.
I am shocked when I hear families say that they dont plan to visit the campus
until theyve been accepted. Or that theyve only visited one campus, or two or
three. To me, this is like buying a house without walking around inside it, or
buying a car based on the information you get off a website without taking it for
a test drive.

My business is called OnCampus College Planning for a reason. I believe the
campus visit is the single-most important way to find out if a college is right for
you.

To avoid the pitfall of holding off on campus visits, make a commitment to visit
college campuses early on in the process. In fact, if you are the parent of a middle
school student or young child, please know that its really never too early to visit
college campuses.

I still remember my first college campus visit, when my older brother was looking
at colleges. Even though my college years were nearly 10 years away, being on a
college campus started to give me a sense of what it was all about. Long before I
started my own college search, I had spent time on college campuses going to
sporting events, and visiting my older brothers. Having that general sense of
what the college campus environment was like was an important part of making
the process less daunting for me when it was my turn.

There are three key times to visit college campuses in order of priority:
1)Peak season: Roughly two weeks after the start of the semester until two
weeks before the end of it (Roughly mid-September through last week of
November for fall). For spring, same basic idea, but avoid spring break and finals
week.
2)Anytime: In other words, any visit is better than none, even when a campus is
closed.
3)On your way to something else, like a college football game, a family vacation,
or a visit to Grandmas house.

The most important thing is, visit campuses. Often. NOW. Make it part of your
lifestyle so that by the time you need to do it with a purpose, it will already feel
familiar and comfortable.


Whats next?

Lets keep in touch. Here are the FOUR most common next
step options:
1.Go to my website & sign up for my free college planning e-
newsletter.
2.LIKE OnCampus College Planning on Facebook for college
planning tips & updates.
3.Follow me on Twitter @OCCollegePlan
4.Schedule your free one-hour college
planning consultation (in person, phone or skype)
Just email me and let me know youd like to!

Education is not the filling of a pail, but the lighting
of a fire.
- William Butler Yeats Irish poet & playwright

Heres to the kindling and eventual brightness of your fire.

All my best,
Tom Kleese, College Planner
SIGN UP FOR A FREE CONSULT TODAY
EMAIL ME for a free 1-hour college planning consult in person or via
phone, facetime or skype so we can outline your next college
planning steps and answer your top questions about what to do next.
SIGN UP