Wellness & Prevention Inc., a Johnson & Johnson company
Strategic Microbursts: Maximizing Energy Throughout the Day What fuels people to make and sustain change?
Motivation
Why does ______ matter to you? Energy The concepts of energy and strategic recovery 93% of employees interested in increasing their energy levels throughout the day 58% are extremely interested Source: Wellness & Prevention research, N=3,047 Energy food and beverage products constitute a $24 billion industry, growing by >15%/yr in US alone, projected to grow 20% over next 5yrs in North America Soucre: Euromonitor International 02 Dec 2011. Prime Positioning Focus: Energy Boosting. TIME vs. ENERGY I dont have time Total Company 1 (New Balance) Respondents: N=344 Total Company 2 (Lake Nona) Respondents: N=33 Total Company 3 (W&P) Respondents: N=100
EMA: N=20, internal study Average Energy Levels throughout the Work Day Q. How would you rate the level of energy you typically experience in each of the different situations listed below? Percentage of participants who reported who reported high energy level (8-10 out of 10) Typical Daily Energy Rhythm *Simulated Data Energy:
The capacity to do work.
The feeling of vitality, vigor, or zest, along with a perceived capacity to initiate and sustain activity (physical or mental). Spiritual
Mental Emotional Physical Force Focus Quality Quantity Human Energy Strategic Recovery (in all dimensions)
Energy expenditure must be balanced with energy recovery. Sport as a Living Laboratory of High Performance If recovery could happen through small bits of rest (or disengagement), could there be equal gain through intentional activities (intentional investing of energy), such as small bits of motion?
(or along any of the other dimensions) The power of an energy microburst
Impact of a Microburst
Impact of a Microburst
Impact of a Microburst
Impact of a Microburst Brain after sitting quietly Brain after 20 minute walk Research/scan compliments of Dr. Chuck Hillman, University of Illinois AVERAGE COMPOSITE OF 20 STUDENT BRAINS TAKING THE SAME TEST Impact of a Single Microburst Microburst of physical activity (10 min) Improved vigor, fatigue, total mood 1 Boost self control 2 Improved cognition, creativity, problem solving 3 Engaging in short bouts does have additive effect Aerobic fitness 4 , weight loss 5
1. Hansen C et al. (2001). Exercise Duration and Mood State: How Much is Enough to Feel Better? Health Psychology; 20(4): 267-275. 2. Verburgh L et al. (2013). Physical Exercise and Executive Functions in Preadolescent Children, Adolescents and Young Adults: A Meta-Analysis. British Journal of Sports Medicine, epub March 2013. 3. Ratey J & Loehr J (2011). The Positive Impact of Physical Activity on Cognition During Adulthood: A Review of Underlying Mechanisms, Evidence and Recommendations. Reviews in the Neurosciences; 22(2): 171-185. 4. Schmidt W et al. (2001). Effects of Long Versus Short Bout Exercise on Fitness and Weight Loss in Overweight Females. Journal of the American College of Nutrition; 20(5): 494-501. and Woolf-May K et al. (1999). The Efficacy of Accumulated Short Bouts Versus Single Daily Bouts of Brisk Walking in Improving Aerobic Fitness and Blood Lipid Profiles. Health Education Research; 14(6): 803-815. and DeBusk R et al. (1990). Training Effects of Long Versus Short Bouts of Exercise in Healthy Subjects. The American Journal of Cardiology; 15(65): 1010-1013. and Loprinzi P & Cardinal B (2013). Association Between Biologic Outcomes and Objectively Measured Physical Activity Accumulated in 10-Minute Bouts and <10-Minute Bouts. American Journal of Health Promotion; 27(3): 143-151. 5. Schmidt W et al. (2001). Effects of Long Versus Short Bout Exercise on Fitness and Weight Loss in Overweight Females. Journal of the American College of Nutrition; 20(5): 494-501. All cause mortality rates of those who spend 6 hrs/day sitting (vs. 3 or fewer) were 34% higher for women 17% higher for men Even if they worked out Over 14 years and 123,000 people - American Cancer Society Study (Patel) Case Study: New Balance, an Organization in MOTION TM Typical daily energy rhythm
Typical daily energy rhythm 35% 46% 26% 21% 23% 61% 10% 20% 30% 40% 50% 60% 70% 80% At home before workday begins At beginning of typical workday Middle of typical workday Towards end of typical workday At home after workday is over On days off/ weekends &
R e p o r t i n g
H i g h
E n e r g y
( 8 - 1 0 )
Pre-wave Base - Total New Balance Respondents: Pre Wave (344), Post Wave (239) Q4. How would you rate the level of energy you typically experience in each of the different situations listed below? Percentage of participants who reported who reported high energy level (8-10 out of 10) Energy Level Throughout The Day
Base - Total New Balance Respondents: Pre Wave (344), Post Wave (239) Q4. How would you rate the level of energy you typically experience in each of the different situations listed below? Percentage of participants pre-wave and post-wave who reported high energy level (8-10 out of 10) More people report higher energy levels especially in the middle of the workday 15.2 15.9 15.2 14 14.5 15 15.5 16 16.5 New Balance New Balance Pre Post Extrinsic Intrinsic Scores represent sum of means for three questions for extrinsic and three questions for intrinsic. For intrinsic 1) Satisfaction from taking on interesting challenges 2) satisfaction experience when successful at difficult tasks and 3) pleasure from learning new things For extrinsic 1) allows me to earn money 2) income it provides and 3) provides security Base - Total New Balance Respondents: Pre Wave (342), Post Wave (237) Q2. Please indicate to what extent each of the following items corresponds to reasons you are presently involved in your work. 1 = does not correspond at all . . . 7 = corresponds exactly Sum of Means The Effects on Motivation Which activities boost energy? Which drain?
Which activities boost energy? Which drain?
Which activities boost energy? Which drain?
Which activities boost energy? Which drain? Myth: health is all-or-nothing. What stories do we tell ourselves? I dont have time no time to spend hours at the gym each week I broke my diet, might as well eat the whole plate Too many things to do Other things are more important and come first Ill start tomorrow What if we changed the conversation? HEALTH ENERGY ACTION MOTIVATION ENERGY MOTIVATION Building a self-perpetuating cycle Energy Action Action Microburst Case Study: energizing moms Could we bring the Energy For Performance experience into peoples homes and to their families, using a self directed format with mom/women serving as the conduits?
Partner: Moms In Motion 4 8
Moms In Motion is a nation-wide fitness, social and philanthropic community that believes fitness is one of the most powerful ways to change lives. When mom takes care of herself first, she is at her best in all her roles.
MIM provides the resources, educational tools, products and services to moms combining the virtual, technological world with the physical world, through on-the-ground fitness groups in communities around the globe.
Our brand understands that moms are the leaders of the household and forever changes the lives of families and communities with tremendous stickiness and customer loyalty because of the camaraderie, friendships and understanding that moms appreciate and value. Our Moms in Training 5 Teams, 124 women various fitness levels (beginner to experienced) Pittsford, NY Canandaigua, NY Elk Grove, CA Westlake Village, CA Rockland, NY Average weight = 149.7 lbs. Average BMI = 25.1 (25 to 29.99 is Overweight) 0 10 20 30 40 50 1 2 3 4 5 6 7 8 9 10 #
m e m b e r s
Self reported fitness level 18-34 35-49 50 and over Household members Working situation Age <6 yr old 6-12 yr old 13-17 yr old 18+ or none no work outside home <15hrs/wk 15-29 hrs 30+ hrs MIM Pilot Structure Training begins: 10 week curriculum Weekly team meetings Facilitated by Team Lead Online, self directed eCourse Modules discussed each week Support Kits/Products Modules complemented by products that help support and put into practice topic areas Mobile App and Energy Tracker App facilitated self-directed fitness training and ritual building Tracker surveyed energy levels throughout the day My Ultimate Mission Statement: be the best me I can be be a positive role model be happy; be healthy be more present for my family, friends, myself 0 10 20 30 40 50 60 %
R e s p o n d a n t s
family set example, inspire me kids friends fitness, health happy fullfilled, present work Benefits Scorecard MID (5-6 weeks) END (10 weeks) FITNESS Time to run mile Directional decrease Decrease Weight Decrease Decrease (50% participants lost weight) Perception of fitness n/a Increase (was high at start) ENERGY Across typical day Increase (22% in evenings) Increase (max up by 34% in evenings) Across day (EMA) Increase (18% in evenings) Increase (max 25% in evenings) Perceived change n/a Increase (75% reporting higher) Vitality (SF36) Increase (by 8.8pts) Increase (by 12pts) Vigor-Activity (POMS) n/a Increase QUALITY OF LIFE/HEALTH Quality of Life n/a Increase Quality of Health n/a Increase PURPOSE Investing energy into what matters n/a Increase Have clear feeling of purpose/ more closely connected n/a Increase Statistically significant change (p<0.05) No statistical difference (p>0.05) n/a not tested Wide Range of Benefits Observed Source: Wellness & Prevention proprietary research, n=124. Data self-reported. Note questionnaires Benefits Scorecard (continued) MID (5-6 weeks) END (10 weeks) STRESS & MOOD Stress (PSS) n/a Decrease Mood (POMS) Depression-Dejection n/a Decrease Mood (POMS) Tension-Anxiety n/a Decrease Mood (POMS) Vigor-Activity n/a Increase Mood (POMS) Confusion-Bewilderment n/a Decrease Mood (POMS) Fatigue-Inertia n/a Decrease SLEEP Quality, Feel Rested n/a Increase hours n/a Increase (18min avg; 1 hr for those whose sleep improved) BEHAVIORS Physical activity n/a No change Diet n/a No change Frequency eating/snacking n/a Time decreased (more snacking) Frequency sitting n/a Time decreased (less sitting) Frequency (multitasking) n/a Decrease Frequency (time to be grateful) n/a Increase Frequency (7-9hrs quality sleep) n/a Increase Frequency (eat smaller portion sizes) n/a Increase Set aside time for me n/a Increase Statistically significant change (p<0.05) No statistical difference (p>0.05) n/a not tested Source: Wellness & Prevention proprietary research, n=124. Source: Wellness & Prevention proprietary research, n=124. Data self-reported. Benefits Scorecard (continued) MID (5-6 weeks) END (10 weeks) MOTIVATION to Manage my energy n/a Increase Manage my stress n/a Increase Take care of myself n/a Increase Be physically active n/a Increase Eat healthy n/a Increase Take care of my family n/a No change (high at start) Satisfaction with Ability to focus and concentrate n/a Increase Self confidence n/a Increase Living a fulfilling life n/a Increase Feeling happy n/a Increase Being engaged with family n/a Increase Statistically significant change (p<0.05) No statistical difference (p>0.05) n/a not tested After they finished the program 88% of MIM pilot members reported they will continue to work on their energy management. Source: Wellness & Prevention proprietary research, n=124. Source: Wellness & Prevention proprietary research, n=124. Data self-reported. I think this (energy pilot) has connected members more, gave them more to talk about, added additional value. [This energy program] has strengthened our bond. Opened the door to be honest and open with each other. They understand the greater purpose of why we come together beyond just training for a fitness event e.g. being a role model to our children. We have all enjoyed the personal journeys we've gone through as part of the pilot program. We have decided to continue meeting for the next three months. This morning one of the moms said her daughter (3yrs old) made her own pink bracket and said she's a MIM. She said she wants to go running. Stories from our moms MIM has changed her life and her family. So yesterday I went to the meeting about the Johnson & Johnson energy program I wanted to tell you what an unbelievable program MIM is and I am so grateful that you started this for moms. My 5th grader ran with me this week for a mile and is ready to go again! Her teacher even called to tell me she wrote an assignment in school about how I inspire her to run and workout!! Really positive feedback from husbands; loved the camaraderie. At the risk of sounding cheesy, I can honestly say that todays MIMs activities were among the most enjoyable, life-affirming times Ive had in my life. Thank you, my True, Dear Friends!!! The science of energy management Summary Summary Some key drivers of change being mission-driven having a target goal social support energy focus Recovery and the Microburst: small intentional activities, across the different dimensions, to regain energy
Make Health and Wellness More Achievable extra
Energy Tracker Custom built tool to monitor energy levels throughout the day 90% of participants in our pilot used the tracker 78% used it for more than the required 2 days Users report simply being more aware of their energy has made a difference in their behaviors 7 One a scale from 0 to 10, what is your energy level RIGHT NOW? (0=lowest energy; 10=highest energy] Text HELP for help. Consumer Energy Ethnography Understand how consumers define energy and what they do to enhance their energy throughout the day 6 segments of consumers studied: moms w/< 6mos babies (good sleepers; bad sleepers) diabetics (Prediabetes; Type 2 - recently put on insulin; Type 2 - in control; Type 2 - not in control) allergy sufferers with sinus/nasal congestion as a stated symptom Gen Yers Retirees Shift workers
Workbook Nutrition Products Sensory Products and rituals Behavioral/ritual support tools Diagnostic/Feedback Obesity Issues 2014
Monday, June 9 Why are We Fat? John Peters, Ph.D., Associate Professor and Chief Strategy Officer, Anschutz Health and Wellness Center University of Colorado Denver The Biology of Obesity Dr. Daniel H. Bessesen, Professor of Medicine, Division of Endocrinology, Metabolism and Diabetes, School of Medicine; Associate Director, Anschutz Health and Wellness Center University of Colorado Denver Transformative Weight Loss: Mindset and Purpose Dr. Holly Wyatt, Associate Professor in the Department of Medicine, Division of Endocrinology, Metabolism and Diabetes University of Colorado Denver Weight loss program participant TBD The Big Debate: Food or Physical Activity? James O. Hill, Ph.D John Peters, Ph.D Metabolic Flexibility and Obesity Bret Goodpaster, Ph.D. Professor, Metabolic Disease Program, Sanford/Burnham Medical Research Institute and Associate Professor of Medicine, Division of Endocrinology and Metabolism University of Pittsburgh Food for Thought on Evaluating Research The Importance of Critical Thinking Trevor Butterworth, Editor-at-Large, STATS.org George Mason University
Keeping Track of Fake Science Jeffrey Beall, Associate Professor, Scholarly Initiatives Librarian, Auraria Library University of Colorado
Tuesday, June 10 Physical Activity and Brain Function Marc Cornier, M.D., Associate Professor of Medicine, Division of Endocrinology, Metabolism and Diabetes University of Colorado Strategic Microbursts: Maximizing Energy Through the Day Janet Nikolovski, Ph.D., Associate Director, Science & Innovation, Wellness & Prevention, Inc. Johnson & Johnson The New Science of Sedentariness James Levine, M.D., Ph.D., Department of Endocrinology Mayo Clinic Small Steps and Nudges Brian Wansink, Ph.D., Author and Director, Food & Brand Lab Cornell University Journalism Practice: Brainstorming Ideas Linda Streitfeld, Director of Programs National Press Foundation Wednesday, June 11 Impact of Sugar Taxes Christopher Snowdon, Director of Lifestyle Economics Institute of Economic Affairs Industry Initiative and Opportunity Steve Hilton, Vice President, Government Relations McDonalds Corporation Rhona Applebaum, Vice President, Chief Science & Health Officer The Coca Cola Company Lunch and Journalism Practice Discussion: Delivering the Best Ideas Linda Streitfeld, Director of Programs National Press Foundation New Ideas and Research from the Anschutz Health & Wellness Center James O. Hill, Ph.D John Peters, Ph.D Tuesdays agenda timing 9:15 - 10:30 am Strategic Movement Throughout the Workday Janet Nikolovski, Ph.D., Associate Director, Science & Innovation, Wellness & Prevention, Inc. Johnson & Johnson 10:15 - 10:30 am Break
10:30 - 11:45 am Physical Activity and Brain Function Marc Cornier, M.D., Associate Professor of Medicine, Division of Endocrinology, Metabolism and Diabetes University of Colorado 11:45 am 1:00 pm Lunch 1:00 2:15 pm The New Science of Sedentariness James Levine, M.D., Ph.D., Department of Endocrinology Mayo Clinic 2:15 2:30 pm Break 2:30 3:45 pm Small Steps and Nudges Brian Wansink, Ph.D., Author and Director, Food & Brand Lab Cornell University 3:45 4:00 pm Stretch Break 4:00 5:15 pm Journalism Practice: Brainstorming Ideas Linda Streitfeld, Director of Programs National Press Foundation
Healthiest You Ever: 365 Ways to Lose Weight, Build Strength, Boost Your BMI, Lower Your Blood Pressure, Increase Your Stamina, Improve Your Cholesterol Levels, and Energize from Head to Toe!