ENTREPRENEURSHIP REPORT

Cover Page
EXECUTIVE SUMMARY
TABLE OF CONTENTS
PART 1: INTRODUCTION
PART 2: ORGANIZATION & HUMAN RESOURCE
MANAGEMENT
PART 3: MARKETING MANAGEMENT
PART 3: OPERATIONS MANAGEMENT
PART 4: FINANCIAL MANAGEMENT
PART 5: CONCLUSIONS
APPENDICES
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Cover Page
Name of the University in Full, Branch & the University Logo
Name of the Subject
Subject Code
Name of the Company
Name of Group Members in Full & University ID Number
Name of the Lecturer
Name of the Program
Semester & Year
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EXECUTIVE SUMMARY
Executive summary contains highlights the important
components of the report such as name of the
business, product or products offered, location,
target market and market potentials.
In this case, product refers to both goods and
services.
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TABLE OF CONTENTS
Table of contents lists the main headings,
tables, schedules and appendices according
to page numbers.
It will facilitate readers to identify the
appropriate pages for reference.
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Example of a Table of Contents is as follows:

Page
EXECUTIVE SUMMARY
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF APPENDICES

Part 1 : Heading 1
1.0 Introduction
1.1 Sub Heading 1.1
1.1.1 Sub-heading 1.1.1
Part 2 : Heading 2
2.0 Introduction
2.1 Sub-Heading 2.1
2.1.1 Sub-Heading 2.1.1
APPENDICES
Appendix A Title of Appendix A
Appendix B Title of Appendix B
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PART 1: INTRODUCTION

1.0 Business Profile

1.0.1 Name of the Business
:
1.0.2 Business Address
:
1.0.3
Telephone Number (including e-mail
and URL addresses)
:
1.0.4 Main Activity or Activities
:
1.0.5 Date of Commencement
:
1.0.6 Date of Registration (if any)
:
1.0.7 Form of Business
:
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PART 1: INTRODUCTION
1.1 Shareholders Profiles
1.0.1 Full name of the shareholder :
1.0.2
Identity Card Number or Student ID
Number
:
1.0.3 Correspondence Address :
1.0.4 Telephone Number (including e-mail) :
1.0.5 Date of Birth :
1.0.6 Age :
1.0.7 Nationality :
1.0.8 Academic Qualifications :
1.0.9 Courses Attended :
1.0.10 Skills :
1.0.11 Experiences :
Use different table for subsequent owner or shareholder of the business
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PART 2: ORGANIZATON AND HUMAN RESOURCE MANAGEMENT
The organization and human resource management provide detail information on
the manner the business was managed in order to achieve its objectives

2.0 Introduction
2.1 Location of the Business
2.1.1 The physical location
2.1.2 The basic amenities
2.2 Organization Chart
2.3 The Employees
2.4 Tasks and Responsibilities
2.5 Skills and Experiences (if any)
2.6 Remuneration
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2.0 Introduction
This section explains the business
policy regarding on recruiting and
selecting employees.
State who plans and make the
decisions for the company
PART 2: HUMAN RESOURCE MANAGEMENT

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2.1 Location of the Business
2.1.1 The physical location
This section refers to the designated premises, type of
building, structure, condition, size and cost of the building

2.1.2 The basic amenities
This refers to the basic amenities available for the
business at the premise such as water supply, electricity
and communication

PART 2: HUMAN RESOURCE MANAGEMENT

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2.2 Organization Chart


This section refers to the existing chart that shows business structure
according to the departments or positions in the company.
It will demonstrate lines of authority and responsibility through the
organization
PART 2: HUMAN RESOURCE MANAGEMENT

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2.3 The Employees

This section lists all the employee positions and their numbers employed by the business
including its owner. It includes all full-time and part-time employees, and presented in
the following table format

No. Position Number of Employees






PART 2: HUMAN RESOURCE MANAGEMENT

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2.4 Tasks and Responsibilities
This section describes in detail the tasks and responsibilities of
each employee holding the particular position, including the owner
of the business
No. Position Tasks and Responsibilities






PART 2: HUMAN RESOURCE MANAGEMENT

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2.5 Skills and Experiences (if any)
This section describes in detail the skills and experiences needed to do the
jobs effectively (if any)

No. Position Skills and Experiences






PART 2: HUMAN RESOURCE MANAGEMENT

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2.6 Remuneration
This section lists all remuneration includes the salary, wage, allowance and
benefits structure for each position.

Position Salary (RM) Allowance (RM) Benefits (RM) Total (RM)








PART 2: HUMAN RESOURCE MANAGEMENT

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PART 3: MARKETING MANAGEMENT
The marketing management provides detail business marketing strategies to provide products
according to the needs and wants of its customers

3.0 Introduction
3.1 The Products
3.2 The Target Market
3.3 The Competitors
3.4 Price Strategy
3.5 Promotion Strategy
3.6 Distribution Strategy
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3.0 Introduction
This section briefly explains the
marketing objective of the business
especially in satisfying the needs and
wants of the customers, and developing
appropriate marketing strategies
PART 3: MARKETING MANAGEMENT

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3.1 The Products
PART 3: MARKETING MANAGEMENT

This section describes clearly product or products that
are offered to the customer.
Identify the product concept and explain the unique or
special characteristics of the products.
Explain how these products able to generate more
sales
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3.2 The Target Market

This section identifies the major customers of the
business.
State the location of the target market and explain
strategies implemented by the business in order to
maintain and increase its customers
PART 3: MARKETING MANAGEMENT

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3.3 The Competitors


This section analyses the main competitors of the
business.
Identify the immediate location of the competitors
Acknowledge if there would be new competitors in
the market.
Identify the strengths and weakness of the
competitors
Explain strategies to overcome these competitors.

Note: If they are too many competitors in the market, students need to identify at
least three main competitors of the business for this section
PART 3: MARKETING MANAGEMENT

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3.4 Pricing Strategy

This section highlights and justifies the business
strategy in determining the selling price of their
products.
Explain why customers are willing to pay for the
price.
PART 3: MARKETING MANAGEMENT

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3.5 Promotion Strategy

This section highlights in details the promotional strategies that
are effective to generate sales for the products.
Explain any budget for promotional activities
Explain whether the strategies chosen were effective.
PART 3: MARKETING MANAGEMENT

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3.6 Distribution Strategy

This section details how products are delivered to the
customers.
PART 3: MARKETING MANAGEMENT

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PART 4: OPERATIONS MANAGEMENT
The marketing management provides detail business marketing strategies to provide products according to
the needs and wants of its customers.

4.0 Introduction
4.1 Process Flow Chart
4.2 Operations Schedule
4.3 Raw Materials Purchased
4.4 Operations Fixed Assets
4.5 Operations Overhead
PART 4: OPERATIONS MANAGEMENT

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PART 4: OPERATIONS MANAGEMENT
The marketing management provides detail business marketing strategies to provide products according to
the needs and wants of its customers.

4.0 Introduction
4.1 Process Flow Chart
4.2 Operations Schedule
4.3 Raw Materials Purchased
4.4 Operations Fixed Assets
4.5 Operations Overhead
PART 4: OPERATIONS MANAGEMENT

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4.0 Introduction
The operations plan provides detail
information on the manner product or
products are produced.
PART 4: OPERATIONS MANAGEMENT

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4.1 Process Flow Chart

This section provides detail steps or phases of
operations to produce the desired product or
products.
In the Operations Management, a different chart is
prepared for a different product when the steps or
phases involved are different.
PART 4: OPERATIONS MANAGEMENT

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4.1 Operations Schedule
This section specifies the product units or operations hours of the business
on a daily, weekly or monthly basis.
PART 4: OPERATIONS MANAGEMENT

Units Produced or Operations Hours
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
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4.2 Raw Materials Purchased
This section lists all the raw materials, semi-finished goods, finished goods,
other services; including their amounts and costs required to produce the
desired product or products, on daily, weekly, monthly or quarterly basis.
PART 4: OPERATIONS MANAGEMENT

No. Items Quantity Cost (RM) Supplier
Total RM
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4.3 Operations Fixed Assets
This section lists all the fixed assets, such as machines and
equipment needed to produce the product or products.
PART 4: OPERATIONS MANAGEMENT

No. Items Quantity
Unit Cost
(RM)
Total Cost
(RM)
Grand Total (RM)
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4.4 Operations Overhead

This section lists other operations expenses needed to operate the
business such as rental and utility bills.
PART 4: OPERATIONS MANAGEMENT

No. Items Quantity
Unit Cost
(RM)
Total Costs
(RM)
Grand Total (RM)
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PART 5: FINANCIAL MANAGEMENT
The Financial Management summarizes all sources of capital for the business.
5.0 Introduction
5.1 Sources of Capital

Item RM Percentage
Shareholders Funds
Name of the shareholder or owner
Name of the subsequent shareholder or owner
External Sources of Funds
Name of the outside party who lend money to the
business (if any).

Total Capital
PART 5: FINANCIAL MANAGEMENT

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PART 6: CONCLUSIONS
This section concludes the whole business practices as experienced by
every member of the group. It also provides suggestions on how to
improve the business performance. In addition, students might also
suggest expansion plan for the current business.
6.1 Business Performance
This section explains the overall performance of the business based on
justified measurements

6.2 Suggestions
This section suggests strategies to improve business performance and future
development or expansion of the current business operations

6.3 Experiences Gained From Entrepreneurship Report
This section lists the whole business experiences gained by every member of
the group

6.4 Summary
This section summarizes the whole entrepreneurship report in one or two
paragraphs
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APPENDICES
Appendix contains documents that may be relevant to the proposed
business practicum but cannot be effectively included into the main
body of the final report.

Examples of the documents are:
Photographs of the business, products or
entrepreneurs.
Letter of references
Testimonials
Credentials.

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Q&A
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