STRATEGIC MARKETING

Presented By:-
Abid Hasnain Malik
Asad Ishaq Warraich
INTRODUCTION
Wal-Mart is the retail giant and one of the biggest
companies in the world list in Fortune 500 list as
number 1
Sam Walton was the founder in 1962 at Bentonville
Arkansas America
Offer shoppers lower prices than they get anywhere
else
That basic strategy has shaped Wal-Mart's culture
and driven the company's growth

INTRODUCTION
Wal-mart helps people around the world save
money and live better -- anytime and anywhere -- in
retail stores, online and through their mobile
devices. Each week, more than 245 million
customers and members visit our 10,800 stores
under 69 banners in 27 countries and e-commerce
websites in 10 countries. With fiscal year 2013
sales of approximately $466 billion, Walmart
employs 2.2 million associates worldwide.
INTRODUCTION
Wal-Mart has been able to keep its prices low --
cutting-edge technology, a frugal corporate culture
and a push to make suppliers sell merchandise at
cheaper and cheaper prices
Wal-Mart is largest company in the world, 138
million shoppers visit Wal-Marts 4750 stores in the
world.
The market it caters is mass market and this
company is the most admired companies of all
Fortune 500 companies list, its revenues in 2003
are $245 billion
INTRODUCTION
Wal-Mart is such a big and massive company that it
had produce an effect on the economy of USA,
which economist called as Wal-Mart Effect

Wal-Mart eliminates the middle men who takes up a
major portion of cost for example Wal-Mart
eliminates the middle men in procuring the Jeans
brand George whose price reduced from $26.67 to
a mere $7.85 and thats the job of increasing
customer value


SWOT ANALYSIS
Wal-Mart is a powerful retail brand. It has a
reputation for value for money, convenience and a
wide range of products all in one store.
Wal-Mart has grown substantially over recent years,
and has experienced global expansion
A focused strategy is in place for human resource
management and development. People are key to
Wal-Mart's business and it invests time and money
in training people, and retaining a developing them.
STRENGTHS
SWOT ANALYSIS
Wal-Mart is the World's largest grocery retailer and
control of its empire, despite its IT advantages,
could leave it weak in some areas due to the huge
span of control.
Since Wal-Mart sell products across many sectors
(such as clothing, food, or stationary), it may not
have the flexibility of some of its more focused
competitors.
The company is global, but has a presence in
relatively few countries Worldwide.

WEAKNESSES
SWOT ANALYSIS
To take over, merge with, or form strategic alliances
with other global retailers
The stores are currently only trade in a relatively
small number of countries. Opportunities for future
business in expanding consumer markets, such as
China and India.
New locations and store types offer Wal-Mart
opportunities to exploit market development.
Opportunities exist for Wal-Mart to continue with its
current strategy of large, super centers
OPPORTUNITIES
SWOT ANALYSIS
Being number one means that you are the target of
competition, locally and globally.
Being a global retailer means that you are exposed to
political problems in the countries that you operate in.
The cost of producing many consumer products tends to
have fallen because of lower manufacturing costs.
Manufacturing cost has fallen due to outsourcing to low-
cost regions of the World. This has lead to price
competition, resulting in price deflation in some ranges.
Intense price competition is a threat
THREATS
CORPORATE OBJECTIVES
Providing customers what they want, when they
want it, all at a value.
Treating each other as we would hope to be
treated, acknowledging our total dependency on
our associates-partners to sustain our success.
Wal-Mart objective is to continuously expand into
different, new markets

MARKET DRIVEN OBJECTIVES
Wal-Mart has objectives driven from its slogan

Save Money Live Better

Every Day Low Prices
MARKET DRIVEN STRATEGIES
Offering a broad assortment with even lower prices
Meeting local needs and leveraging global
resources
Leveraging Member insights to deliver value and
quality
SEGMENTATIONS
Wal-Mart segments the market on demographic
basis, opening stores in close proximity of the mass
localities, it has created four different store formats
with newer ones coming in near future, and these
four types are
Discount stores
Sam Club
Bud Club
Supercenter
QUESTIONS