Roaring Tigers

Muhammad Faheem 3583

Ahmad Zafar 3585
Umar Farooq 3602
Sufyan Ahmad 3580
M.Zahid Iftikhar 3581
Product
Beauty Soap for Men





Gender: For Men
Likes: Skin conscious
Occupation: Traveler

Age: 16-26, 27-36

Need Satisfy: Protection
from the sun rays,
Mediated

Market
Area: Urban
Head Office: Lahore
Other Offices: Faisalabad, Islamabad, Multan, Sialkot, Gujranwala
Karachi and Hyderabad
Competitor: Lux, Dove

Product

Information




Packaging:

Name: Neutrogena beauty soap for
men









Slogan: You are in a beauty Contest
Every Day of your Life
Industry Analysis

600 Factories , 154000 workers
The Total production of Soap is estimated approx. 1030000 Metric
Ton per year.
generating huge revenue to the Government
stem growing unemployment in the country



Industry Analysis Conti..

Competitors

Product Sales Market Share
Lux 3.2 Billion 22%
Dove 2.5 Billion 18%
Strengths Opportunities
1. Availability in many countries such
as the USA, the UK, Canada
2. Has a wide product range like
cleansers, moisturizers, sun protection,
fairness, anti-aging Etc.
3. Good Supply chain and distribution
network
4. Strong advertising media through
Ad campaigns
5. Associations with celebrities help in
creating a string brand image
1. To enter rural markets
2.Launching products for lower middle
class
3. Partner with hotel chains, clinics,
hospitals
4. Position the brand globally
5. Target groups that show the highest
growth potentials
Weaknesses Threats
1. An overabundance of overlapping
anti-aging products that is perennially
confusing for consumers
2.Despite being a high quality product,
its global reach is limited
3. A narrow market segment covered
by its positioning
1. Local brands and other international
brands
2. Cheaper and less medical-like
treatments
3. strong competitors without and within
the industry for cosmetics
4. copying of technology
Company Analysis
SWOT
Company Analysis Conti
Total sale $65 billion
Market share 35%
Earning per share $5
Dividend per share 2.25
Company Analysis Conti
Other Products


STP
Segmentation: 16-26, 27-36
Male, Female
Target Market: 16-26, Male
Positioning: Skin friendly and meditated (acne remover)
Positioning Statement: You deserved to be cared...

Product Strategy
Pricing Value-Based pricing is being used. Selling price is Rs. 55 Variable cost
are Rs. 35 With additional cost of Rs. 2 for packaging and Rs. 8 will be our
margin per unit.
Place: Neutrogena is a soap brand and is therefore classified as a consumer good,
which falls in the category of convenience goods or FMCG (fast moving
consumer good). Because of being a convenience good that is purchased
frequently with little or no planning, it is available at an affordable price, is
promoted heavily through advertising, sales promotion and PR, is distributed
widely and is available at convenient locations.
Promotion: advertisement and in store display

Budgeting
Estimated Fixed Cost: 10 Million
It is estimated that we will be able to sell 100,000 units of our soap.

SALES 5,500,000
CGS 3,700,000
G.P 1,800,000
MARKETING EXPENSE
SALE PROMOTION 235,000
PROMOTION EXPENSE 500,000 735,000
GENERAL AND ADMIN. EXPENSE
MANAGERIAL EXPENSE 500,000
INDIRECT OVERHEAD 500,000 1.000,000
NET PROFIT BEFORE TAX 65,000
Income Statement:
Mark up chain
Marketing Communication Strategy
Marketing communication Strategy
includes advertising, promotion on
both TV and Radio
Direct Marketing where one-to-one
communication will be held with
target market
Sales promotion will also be engaged
in future..