ENERGY SAVINGS

HOME APPLIANCE
HOME ENTERTAINMENT PRODUCTS
LG ELECTRONICS PHILS.
(6 : 00 PM)
Page 2
MAR 20, 2013 (THURS)
RIZAL BALLROOM
MAKATI SHANGRILA
7:00PM
TOTAL CONSUMER
ELECTRONICS
PRODUCT LAUNCH
PROGRAM FLOW
6:00 7:00PM Registration
7:00 8:00PM Dinner / Entertainment
Exhibit Area Tour
8:00 8:10PM Opening Number
8:10 8:15PM Opening Remarks
8:15 8:30PM Opening Speakers
8:30 8:40PM AVP
8:40 9:00PM Product Presentation
9:00 9:15PM Product Demo
9:15 9:30PM Movie clip - Influencers
9:30 9:40PM Entertainment
9:40 9:45 Raffle
9:45 9:50
Closing Remarks / LG Toast

Page 3
APPENDIX
Background
Product
Category
Supporting
Models
Easy
Installatio
n
10 Yr
Warranty
LGE
Master
brand
Inverter Design
Inverter Linear
and Health+
Technology
AC REF WM
DD &
6Motion
10Yr Warranty
Energy Efficient Home Appliances
Preferred and Reliable Brand
Reason
To Believe
(Current)
45%
69%
Energy
Saving
41%
To Target Filipino Consumers Mind & Heart with effective marketing communication for our HA
products
MY SMART ECO HOME
Bringing the Good Life Closer to your Family
Health+ Campaign
Evolvement
Background & Objective
2008
Platfo
rm
Prepa
ration
Brand
Platfo
rm
2009 2010 2011
Brand
Prefer
ence
Creat
or
Evolv
e to a
Gree
n
Platfo
rm
Campaign
Launching
Campaign
Upgrade
Green
Campaign
1. To improve our brand identity while
weak, Health+ integrated marketing
communication was launched to
strengthen the brand image.

2. Health and energy are the essential
elements needed to cater to the
AFTA (incl. PH) consumers. Health
was the key leading focus while
energy was weak.

3. The battlefield to fight for Energy
has begun with our competitors. LG
has launched energy focused
appliance products from 2011.

4. Health+ was combined with Energy
to appropriately expand into the new
Green Health+ Campaign.

5. Focus on Energy Savings for
PH Market for 12
ECO SMART
KITCHEN
ECO SMART REF
INVERTER TECHNOLOGY
ECO SMART
LAUNDRY
ECO SMART
WASHER
SMART & INNOVATIVE TECHNOLOGY
Pre-Event
(PR, Ad)
Event
(Coverage, SN
Updates,
Promo)
Post-Event
(Ad, PR,
TVCF, OOH)
NPI Launch
ECO SMART
COOLING
ECO SMART SRAC
2013 2012
Promotion at Store Levels
Press Release /
Advertisements

CREDIBILE &
AWARENESS BUILDING
ON IMPORTANCE OF
ENERGY EFFICIENCY
GIVEN THE DWINDLING
ENERGY SOURCES &
INCREASING ENERGY
COSTS
INVERTER
TECHNOLOGY
TECHNOLOGY
ENERGY
EFFICIENCY
= SAVINGS
= Key Buying
Factor
Background
Background
Key
Messaging
Action Steps
Electricity Costs in PH is considered
as one of highest in Asia (USD0.181
per KWH vs. Japans USD0.179)*
*Independent Energy Consultants - http://www.mb.com.ph/node/305841/philippine





Energy Efficiency 41%




Energy Saving up 45%





Energy Saving up 69%




LG INVERTER TECHNLOGY
6 MOTION DD
INVERTER LINEAR
COMPRESSOR
INVERTER V
New Product Launch Makati
Shang Mar 20
Event : 2012 Green Health+ Energy Savings Campaign
Press Conference & Dealer Launch
Venue : Grand Ballroom, Marriott Hotel (Floor Area: 24.7 x 37.1 m/Seating Capacity: 250 pax )
Event Review
2012
Event Venue & Display
Event Pictures
Display Racks