Online shopping behavior of Gen Next

with special reference to

Project guide:
Dr. T Joel Gnanapragash
Student Name:
Anand Kotikall
Shopping through the Internet.

e- tailing is B2C (business to customers) business
model that executes a transaction between business and
final customer.
The recent report by Internet and Mobile Association of India
pegged he e- commerce industry size to hopping Rs 50,000
crore and in which Rs 10,000 crore is contributed by Indian
online retailers.

The e-commerce market size is expected to grow to Rs
200,000 crore by 2025. (Deccan Herald).

The report pegs the Indian online shopping market at $1.5
billion
Focus of the study: Analyzed the impact
demographic variables on consumer attitude.

Methodology: 105 online customers direct
interview, Chennai city.

Hypothesis:
1. Age 2. Gender 3. Education, 4. Income
& Occupation influence Customer Attitude
towards e-tailing
Major Finding:
Income is having a significant influence on
the attitude of e-tailing consumers.
Authors:
M.G. Loganathan
Dr. N. PANCHANATHAM

Publication:
AJBSR, Vol 4, Issue 1,
Nov 12, PP- 41-47
Focus of the study: study is to explore the
determinants of web shopper behavior.

Methodology: data collected from a sample
of 135 respondents from five leading
software companies in Hyderabad

Major Finding:
convenience, web store environment, online
shopping enjoyment, and customer service
have significant impact on the willingness to
buy from online retail stores.
Authors:
Ch. J. S. Prasad.
A.R. Aryasri

Publication:
Vol 13, Issue 1, Jan 09
Focus of the study:
e-tailing in India and its various issues,
opportunities.
Methodology: Interviews with senior
managers, e-tailing consultants in Kolkata.

Major Finding:
Online customers are more aware, more
sensitive and therefore more difficult to
retain.
The industry should ensure that customers
must feel safe and secure while transacting
online.

Authors:
DR. SUMAN KUMAR

Publication:
Zenith
Vol 1, Issue 3, Jul 2011
Focus of the study:
To analyze e-service quality of selected
e-commerce websites.

Methodology: Data for the study was
collected from students of a reputed Business
School.

Major Finding:
Analysis of the data shows that service
quality of websites positively influenced the
Perceived Value and Loyalty Intentions
Authors:
Srinivasa Rao
Venu Gopal Rao



Focus of the study:
Explore gender-based differences in
perceptions about e-tailing.

Methodology: sample consisted of Internet
shoppers defined as those who are engaged
in buying products and services.

Major Finding:
There is no difference between women and
men with respect to behaviors associated
with online shopping.
Authors:
Murli Rajan



Publication:
Journal of Internet
Commerce
Vol. 7(4) 2008



Objective :
To study and analyze the customers preferences towards
e-retailing.
To determine factors and attributes which influence online
buying behavior of consumers between the age group of 18-30
To offer valuable findings and suggestions related to the study.
Online shopping behavior of Gen Next
with special reference to flifkart
Survey of consumers of Gen Next to analyze their behavior
towards online shopping & future of e-shopping in India.