Professional Documents
Culture Documents
Philanthropy
Exercise: What if….
I gave you $1,000 to give to any non-profit
organization of your choice (excluding
CFPC).
Take two minutes to decide and write
down your choice on a post it note.
What if…
As you anticipate informing the organization
about the gift, how do you imagine they will
respond to your gift?
What do you expect in recognition of your gift?
Now, imagine…
•
The mission of fund development is to secure
donors, not donations. It’s about loyalty and
commitment.
•
Fund raising is not merely about raising
money. The inspired fund raiser understands
their job is to foster greater generosity and
gratitude in the world.
What is Fund Development?
•
Development is simply the building of value-
based relationships between prospective donors
and organizations. Fund raising is a vehicle for
donors to act on these values, bringing joy to
themselves and others.
•
Your ability to successfully fund raise is
directly related to your capacity to support and
sustain these relationships.
What is Fund Development?
Fund development is a key competency and a
disciplined, well-managed process that follows a
circular cycle of:
making the case;
identifying likely donors;
cultivating those donors;
making a request for funds; and
recognizing the donors
What is Fund Development?
A culture of philanthropy is an attitude that
embraces relationship building. Once you build a
community of believers, the money will follow.
To be truly successful and effective, you must
develop a culture of philanthropy.
What is a Culture of
Philanthropy?
• The development staff works with employees
across the organization, encouraging them to
consider themselves institutional ambassadors
who demonstrate their respect for donors and
recognize that they owe donors evidence of
good stewardship.
What Does it Look Like?
Employees at these organizations consider
fundraising an opportunity to spread their
mission, not an issue of “asking for money”.
Everyone can articulate a case for giving and
how a gift will be used.
Everyone can answer basic questions about the
organization.
Organizations Lacking a Culture
of Philanthropy
Fundraising may be crisis-driven or reactive: chasing
money, rather than following a predetermined plan.
Development activities are viewed as costs rather than
investments, resulting in development effort that is
unfunded or inadequately staffed.
The responsibility for fundraising is assumed by one
or a few people (most often development personnel or
ED) and there are few roles for the Board of
Directors, other volunteers, donors or program staff.
Organizations Lacking a Culture
of Philanthropy
Discreet activities such as special events or direct mail
campaigns are emphasized, rather than a comprehensive
strategy that taps multiple channels for giving.
If major gifts occur, they are usually unsolicited: no one
is charged with making the ask and few face-to-face
meetings occur for the purpose of cultivation.
Donors feel “at arms length”- their involvement is
primarily viewed in terms of contributions. They are
rarely sought out to advise or assist in the development
effort.
What is the Goal of Fund
Development?