VIKRAMA SIMHAPURI UNIVERSITY,

NELLORE

INTERNAL MANAGEMENT MEET

2009
Introduction
 Telecom giant AirTalk is the flagship company of Mobi Enterprises.
 AirTalk comes to you from Mobi Enterprises, India’s largest
integrated and the first private telecom services provider with a
footprint in all the 23 telecom circles.
 AirTalk is structured into three strategic business units - Mobile
services, Telemedia services and Enterprise services.
 The mobile business provides mobile & fixed wireless services using
GSM technology.
 AirTalk was voted as the ‘Best Cellular Service’ in the country for
four consecutive years. Largest Private Integrated Telecom Company
in India.
 3rd Largest Wireless Operator in the World.
 Largest & Fastest Growing Wireless Operator in India.
 Largest Telecom Company listed on Indian Stock Exchange.
Vision 2010

 By 2010 AirTalk will be the most

admired brand in India:
 Loved by more customers
 Targeted by top talent
 Benchmarked by more businesses
Entry Reasons for Success
Easy Usage

Easy to acquire connection

Pre-activated SIM
Instant connectivity
No rental hassles
No security deposits

Easy Recharge

International ‘scratch system’ for Magic Cards

Top ups available from Rs.10 to Rs.1000

Reasons for Success

Effective Distribution

Easily available in departmental stores, gift

shops, ‘kirana’ shops, retail outlets, telephone
booths etc
Doorstep delivery

Customer Satisfaction

Features Affordable
Easily accessible
STD/ISD Facility Strong customer relationship
Voice Mail
Short Message Services
Free CLIP
Balance Enquiry
Business Strength

 Current market share

 Brand image
 Brand equity
 Production capacity
 Corporate image
 Profit margins relative to
competitors
 Managerial personal
 Promotional effectiveness
 Partnerships across the globe
AirTalk – 3 Cs Top moves to target customers
•‘AirTalk Connect’ showrooms
•Home Delivery
•First player to launch roaming cellular
services and Smart Mail, Web Message, Call
•Leading Competitors – airtel,vodafone,idea..
hold etc
•Competitive price, distribution and customer
•Attractive pricing strategies
satisfaction strategies •Focus on Youth

Mobi AirTalk, is Asia’s leading integrated telecom

services provider with operations in India and Sri
Lanka.

Services are offered under the brand name AirTalk:

•Broadband & Telephone Services
•Long Distance Services
•Enterprise Services
•Mobile Services using GSM
“4” P’s
 PRODUCT
 PLACE
 PRICE
 PROMOTION
PRODUCT
 Prepaid and Postpaid Mobile Services
 Features like chat, games, ringtones, video clips
etc.
 On-the-move information service.
 Black list callers.
 Social Products.
PRICE
 AirTalk wants to make its service accessible to
all.
 Offers various pricing structure to different
customer groups.
 Monthly price plans are available.
 Rewards on the usage.
 Newly Introduce 1ps/2sec pulse.
PLACE
 AirTalk covers almost 75% of its operational
area.
 It also sells through independent retailers.
 Customers are able to see and handle products
they consider to buy.
 People are on hand to ensure customers needs
are matched with the right product to explain
the different options avaliable.
PROMOTION
Above the line:
 Advertising on TV, Newspapers, magazines, via
internet and on bill boards.
Below the line:
 Special offer promotions.
 AirTalk stores, its products and all its staff project the
brand image.
 Public relations by its press releases.
Some of the ads
designed by us
for Print and
Internet Media
A Mobi Enterprise Product, India.
A Mobi Enterprise Product, India.
Broad band Express
*conditions apply
For Suggestions & Queries:

 Anytime AirTalk Showrooms are available.

 Customer Service Staff.
 User friendly Contact Website in regional languages.
www.airtalk.in
 Email to:
support@airtalk.in
 For Internal Management
Meet adzap 2009

By
M. Vikram Kumar
P. Pravallika
Lavanya .Ch
Pulendra Naidu .G

I MBA I SEM

VIKRAMA SIMHAPURI UNIVERSITY, NELLORE.