Dabur India limited

Corporate social
responsibility

Presented by:
Sapna Negi
Introduction

Dabur India Limited was set up in the year 1884 in Kolkata by
Dr. S. K. Burman. It is now one of the largest commercial
undertakings in India.
With an experience of more than 100 years Dabur India is now
the 4th largest company pertaining to the FMCG sector.
The products of Dabur are marketed in more than 50 countries
worldwide.
Some of the well-known brands of Dabur are: Amla
Chyawanprash, Hajmola, Lal Dantmanjan, Nature Care, Pudin
Hara, Babool Toothpaste, Hingoli, Dabur Honey, Meswak,
Odonil and Vatika.

Dabur major initiatives in the Social sector include:
Establishment of the Sustainable Development Society, or
Sundesh, in 1993 - a non-profit organization to promote
research and welfare activities in rural areas;
Promoting health and hygiene amongst the underprivileged
through the Chunni Lal Medical Trust; and
Organizing the Plant for Life programme for schoolchildren -
to create environmental awareness amongst young minds.
Corporate social responsibility
'What is that life worth which cannot bring comfort to
others'
Dr. Burman had a vision that saw beyond the profit motive. In
his words, "What is that life worth which cannot bring
comfort to others." This ideal of a humane and equitable
society led to initiatives taken to give back some part of what
Dabur has gained from the community.
For growth to be responsible, it should go beyond numbers... It
should do good to the society, create a better world. Dabur
India Ltd. believes in this kind of growth, and constantly strives
for. .
Company define CSR as conducting business in ways that
provide social environmental and economic benefits for the
communities and geographies where they operate.


Initiatives in the Social sector
Establishment of the Sustainable Development Society, or
Sundesh
Sundesh is the resource centre that works towards the development
and upliftment of the rural people. It offers a range of facilities from
health posts to skill development for the rural community. It also acts
as an in house training and information centre for farmers .
Sundesh has several programmes such as Adult literacy, diagnostic
and healthcare facilities, organising health camps, cutting and tailoring
, training, bee keeping , animal husbandry and self help groups for
farm development and reducing poverty. One of the key programmes
is promotion of SHGs through NABARD.
The mission of this group is to promote sustainable and equitable
agriculture and rural prosperity through effective credit support ,
related services, institution development and other innovative
initiatives
Health Services
The objective of rural health care is to mobilize the community
and build awareness, equipping them with adequate
information, skills and confidence to access health services.
SUNDESH provides health services across villages. It extends
primary health services to the poor and the marginalized rural
people at a reasonable cost.
Education & Literacy
The educational initiatives of SUNDESH for underprivileged
children include non-formal education [6-14 years non-school
going], special school for working children [8-13 years],
remedial education [6-14 years school-going], besides holding
classes for women between the age of 18 and 45 years.
Still a long way to go...
Dabur believes in having a long-term relationship with
communities in and around its operational area, and in
providing sustenance to regions that remain isolated and
neglected.
A beginning has been made but there are still miles to go before
the huge disparity is bridged and a better future delivered to
both the rural and urban poor.
Medicinal Plant Project An initiative
by Dabur Nepal Pvt. Ltd.
Dehi me dadami te (As you give me, I give you in return). This
quote from an ancient text sums up daburs commitment
towards nature.

With a strong foundation in the Himalayan Kingdom, Nepal,
Dabur has taken many strong -- but quiet -- initiatives in last
one and half decade towards corporate social responsibility.
Back to Nature
Rare herbs and medicinal plants are their most valuable
resource, from which all products are derived. Due to
overexploitation of these resources and unsustainable
practices, these plants and herbs are fast reaching the point of
extinction. In view of this critical situation, Dabur has initiated
some significant programmes for ecological regeneration and
protection of endangered plant species.
Plants for Life
Company have set up the "Plants for Life" project in the
mountainous regions of the Himalayas. Under the project, a
high-tech greenhouse facility has been set up for developing
saplings of rare and endangered medicinal plants. Fully
computer-controlled and monitored, this greenhouse maintains
the highly critical environmental parameters required for their
survival. They are also developing quality saplings of more than
20 herbs, 8 of them endangered, through micro propagation.
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