ANKITA NIMAWAT

AYUSHREE KAUSHIK
CHINMAY PANCHOLI
GEETA BISHT
KOMAL CHAUHAN
MANISH PURI
RADHIKA CHITAH
SURBHI KHANDELWAL
A presentation based on
Submitted by..
A WALT DI SNEY COMPANY PROMOTI ON
PI CTURE
The First Disney Theme
Park Was Disney Land
Which Took 5 Years To
Develop
Disney Land
Officially Opened
On July 14,1995
Disney Media Partners
Information About The
Founder Walt Disney and Roy Disney
Chairman John E.Pepper,Jr.
CEO Robert A.Lger
Revenue $40,893 millions
Profit $4,807.0 million
Asset $72,124.0 million
Employees 156,000 (2011)





Profit Graph
Periods 1. 2007
Periods 2. 2008
Periods 3. 2009
Periods 4. 2010
Periods 5. 2011

TOP 2 COMPETITORS
TIME WARNERS :-Time Warner, Inc is Disneys chief
competitor .
This company not only challenges Disneys television interests, but
also looks to be
competitor in merchandising. The Warner brother will be the brand
name in this
merchandising effort. The merger put the final nail in the coffin of
the Go Network and
has had a significant effect upon Disney internet interests.


The Fox Entertainment:-THE FOX ENTERTAINMENT
group is a serious competitor to the
strength of Disneys television networks. Popular fox shows , such
as Alley McBeal and
sporting interests, such as the broadcasting rights to the National
Football league have
challenged Disneys challenging domains.
WALT DISNEYS MISSION STATEMENT
According to the Disneys corporate websites, the mission of the Walt
Disney company is to be one of the worlds best leading best producers
and providers of entertainment and information. Using our portfolio of brands
to differentiate our content, services and consumer products, we seek to
develop the most creative, innovative and profitable entertainment experiences
and related products in the world. Walt and Roy believed that he has to stay one step
ahead of the competition in order to be the most innovative and creative animation
company of all times.


It is without undeniable dispute that the The Walt Disney Corporation has created an
empire that is unmatchable. They strived for excellence and are continually changing .
They have surrounded themselves with the best artists, the most innovative creators
and the newest technology to compliment it all. Above all, the consumers are the
driving force behind the genius enterprise, and the two brothers never lost sight of that
goal.
the 2
nd
biggest entertainment
company of the world
Most Profitable Industry Ranking:16
World Ranking(2011) 66
World Ranking(2009) 69
Entertainment industry 02
Biggest companies(by employees) 40
Ranking of Walt Disney Company Based
on The CNN Money - Business, financial and personal
finance news

Criticism
Promotes A vision Of Women:
Helpless
Submissive Victims
Cruel
Autonomy
Racism
No Black Characters In Disney Till 1990
Savage,savage,kill the savage-song
Offensive Lyrics Of Arabian Night
Arab Princess Jasmine,
and American Accent
Disney Princess Brands Only
Disney Philosophy
Dreamer-All Things
Are Possible

Realist-Lets Get
This Sorted

Critics-This Dont
All Fit Together
MARKETING STRATEGY OF WALT DISNEY
The biggest blockbuster movie in the history of Walt Disney
The Walt Disney Company, together with its subsidiaries, is a
diversified worldwide entertainment company. The Company
operates in five segments:
1. Media Networks
2. Parks and Resorts
3. Studio Entertainment
4. Consumer Products
5. Interactive Media.
The Company has a 51% effective ownership interest in
Disneyland Paris, The Company manages 40% equity interest
in Euro Disney S.C.A. The Company holds an 15% equity
interest in The Active Network,
DIVERSIFICATION
PRODUCT DIFFERENTIATION:
WALT DISNEY has additional brands such as ESPN (one of the biggest sport
channel
in the world) Miramax ,Touchstone and Pixar .

Disney stores are located in malls and super centers . Particularly in urban locations
in order for them to be visible and accessible by the public.

Walt Disney Studios produces films through imprints Walt Disney pictures , Disney
Animations, and Pixar , and its Marvel Entertainment is a top comic book publisher
and
Film producer.

Walt Disney parks and resorts operates the companys popular theme parks including
Walt Disney World and Disneyland.

The Multi plane allowed the animator to reuse the same background, foreground, or
any elements not in motion, saving hours of labor.


This Graph Shows the Profit of Walt Disney
Reaches New High
WALT DISNEYS SWOT ANALYSIS
STRENGTHS:

It is among the popular brand names in the world.
It has well established divisions Walt Disney Studio.
Increasing trends in overall revenues and profits.
Disney holds us $62.497 billion of assets.
Popular characters.
High brand awareness among people.
The Walt Disney logo is famous.
WALT DISNEY was ranked 8
th
in the top 100 global brands.

WEAKNESSES:

High operating cost.
Frequent change in top mgmt.
Poor working conditions in factories that produce their merchandise.
Large investments with high risk involved.
Limited range of target audience mainly childrens and mothers.
The Walt Disney Companys Advantage and Disadvantage
OPPORTUNITIES:

Move into different segments.
Proper inventory mgmt.
Reduction in operating costs.
Disney music channel.
Benchmarking to improve mgmt practices.
Disney school of mgmt and training.
Online websites.

THREATS:

Security threats due to terrorism.
Employee retention.
High competition in media industry.
Facing fierce competition from Paramount Parks and Universal Studios.
Government policies.
High demanding market in terms of innovation.
Increasing salaries and labor cost.
DISNEY IS JOINING THE CRUISE MARKET
(2011 AND 2012)
Expansion takes many forms at Disney parks and Resorts , as Disney Cruise Line
prepares to launch two new ships- THE DISNEY DREAMS & THE DISNEY
FANTASY.


The Dreams single biggest innovation is AQUADUCK, a new water coaster thrill
ride
that combines all the twists and turns of a roller coaster with the splashing and swift
rapids of a water slide. Interior cabins of a Dream will sport amazing virtual portholes
that allow voyagers to see the action outside the ship, as well as a few beloved Disney
characters floating by the window. And the ship will feature restaurants never before
seen on a Disney ship, a high-tech teen lounge and state-of-the-art childrens activities
facilities.
After analyzing the data our predictions is that
The Walt Disney company is headed for exponential profits .Pixar
which was earlier the Arch-Rival of Walt Disney (Now a Disney sub
sidiary,disney bought Pixar in 2006 ) will help Disney in achieving
greater highest in the animation industry.

Its profit estimation is not very high due to the current investment
(bank borrowings due to Pixar merger)
Profits will go on increase but will take time

To success mainly depends on the movies Disney present plants
include opening more amusements parks
Expending its franchise