About

The Coca-Cola Company is an

American multinational beverage corporation and
manufacturer, retailer and marketer of nonalcoholic
beverage concentrates and syrups, which is headquartered
in Atlanta, Georgia. The company is best known for its
flagship product Coca-Cola, invented in 1886 by
pharmacist John Stith Pemberton inColumbus,Georgia.The
Coca-Cola formula and brand was bought in 1889 by Asa
Griggs Candler (December 30, 1851 - March 12, 1929), who
incorporated The Coca-Cola Company in 1892. Besides its
namesake Coca-Cola beverage, Coca-Cola currently offers
more than 500 brands in over 200 countries or territories
and serves over 1.7 billion servings each day.The company
operates a franchised distribution system dating from 1889
where The Coca-Cola Company only produces syrup
concentrate which is then sold to various bottlers throughout
the world who hold an exclusive territory. The Coca-Cola
Company owns its anchor bottler in North America, Coca-
Cola Refreshments.
History
Dr John S Pemberton
invented Coca-Cola on 8 May 1886 in
Atlanta, Georgia. He tried it out on
customers at his local chemist, Jacobs'
Pharmacy, where it proved so popular it
immediately went on sale at five cents a
glass. It was Dr Pemberton's friend and
business partner, Frank M Robinson, who
came up with the name Coca-Cola and
wrote it out by hand in the Spencerian
script that we still use as our logo.
Ingredients
The primary ingredients of Coca-Cola syrup include
either high fructose corn syrup or sucrose derived
from cane sugar, caramel color,caffeine,phosphoric
acid, coca extract, lime extract, vanilla,and glycerin.
High fructose corn syrup or sucrose are
overwhelmingly the major added ingredients: one
600 ml bottle (20.29 U.S. fl. oz.) of Coca Cola contains
the approximate equivalent of 15 teaspoons of
sugar. However, contrary to what is implied by the
"cola" name, Coca-Cola syrup does not contain any kola
nut extract. Since no kola extracts are present in the
recipe, the primary taste of Coca-Cola comes
from vanilla and cinnamon with trace amounts
of orange, lime and lemon and spices such as nutmeg.
Revenue
According to the 2005 Annual Report,the
company sells beverage products in more than
200

countries. The report further states that of
the more than 50 billion beverage servings of
all types consumed worldwide every day,
beverages bearing the trademarks owned by
or licensed to Coca-Cola account for
approximately 1.5 billion (the latest figure in
2010 shows that now they serve 1.6 billion
drinks every day). Of these, beverages bearing
the trademark "Coca-Cola" or "Coke" accounted
for approximately 78% of the company's total
gallon sales.
Also according to the 2007 Annual Report,
Coca-Cola had gallon sales distributed as
follows:
43% in the United States
37% in Mexico, India, Brazil, Japan and
the People's Republic of China
20% spread throughout the rest of the
world
In 2010, it was announced that Coca-Cola
had become the first brand to top 1 billion
in annual UK grocery sales.

A developing business organisation will forever seek new
opportunities to renew itself. A successful global business will
seek to penetrate new markets and new countries while
building on improving its presence in existing markets and
in this way it will continue to grow.
Since its beginnings, Coca-Cola has built its business using a
universal strategy based on three timeless principles:
Acceptability-through effective marketing, ensuring Coca-
Cola brands are an integral part of consumers's daily lives,
making Coca-Cola the preferred beverage everywhere
affordability - Coca-Cola guarantees it offers the best price in
terms of value for money
availability - making sure that Coca-Cola brands are
available anywhere people want refreshment, a pervasive
penetration of the marketplace.
The Coca-Cola Company's overall advertising strategy is
summed up by the phrase 'Think Global, Act Local' Some
campaigns are designed for worldwide use and others
developed for individual markets. In some cases a product is
developed for local consumption, such as Lilt in Great
Britain and Ireland.

Marketing
Stock
Since 1919, Coca Cola has been a publicly
traded company.One share of stock purchased in
1919 for $40, with all dividends reinvested, would
be worth $9.8 million in 2012, a 10.7% annual
increase, adjusted for inflation. In 1987, Coca Cola
once again became one of the 30 stocks which
makes up the Dow, the Dow Jones Industrial
Average, which is commonly referenced as the
performance of the stock market. It had previously
been a Dow stock from 1932 to 1935.Coca Cola has
paid a dividend, increasing each year for 49
years.Stock is available from a direct purchase
program, through Computershare Trust Company,
but unlike many programs, has investment fees.
Mission,vision,values
The Coca-Cola Company Mission

To refresh the world - in mind, body and spirit
To inspire moments of optimism - through our brands and
actions
To create value and make a difference everywhere we engage
The Coca-Cola Company Vision
To achieve our mission, we have developed a set of goals, which
we will work with our bottlers to deliver:
Profit: Maximising return to shareholders, while being mindful
of our overall responsibilities
People: Being a great place to work, where people are inspired
to be the best they can be
Portfolio: Bringing to the world a portfolio of beverage brands
that anticipate and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and
building mutual loyalty
Planet: Being a responsible global citizen that makes a
difference
Productivity: Be a highly effective, lean and fast-moving
organisation

The Coca-Cola Company Values
Our shared values that we are guided by
are:
Leadership
Passion
Integrity
Accountability
Collaboration
Innovation
Quality



Team D: Anca Alexandra Gabriela
Group 304 Caranica Tania
David Silvia Violeta
Dinu Elena Iuliana
Dogaru Alina Diana