R.

A PODAR INSTITUTE OF MANAGEMENT

Title- Business Development



Name of the Student Project Mentor
Akansha Dube Mr. C.P. Rathore



TRAINING PERIOD
(July 2, 2013 to August 26, 2013)

. Objectives of the project
. Company Profile
. Introduction of the topic
. SWOT Analysis
. Research Methodology
. Product Knowledge
. Sales Strategy
. Branding and Marketing
. Conclusion and Suggestions



OBJECTIVES OF THE PROJECT

To study the various trends in the Hotel Industry.
To find the future market potential of Hotels.
To find out the challenges of Hotel Industry.

Fortune, a member of ITCs
hotel group, has grown at a
phenomenal pace since its
inception in 1995. Today,
with 40 operational hotels
and 67 signed alliances
across 50 cities, it has
emerged as a leading first
class, full-service business
hotel chain.

Located in the heart of the historical city of Jaipur, where
ancient traditions and rich culture blend perfectly with a
modern way of life is Fortune Select Metropolitan. Being
just 10 kms away from the airport and 2 kms from the
railway station, the hotel is preferred destination for the
business and leisure travelers providing international
standard services and facilities with traditional Indian
hospitality.
Features:
Airport Transfers
Travel Desk
Fitness Centre
Sun Desk
Roof-top Swimming Pool
Business Centre
Fortune Club Lounge
24 hrs Money Exchange
Doctor on call
Business Development is the development in
the processes, operations and tasks of the
organization in order to create long-term
value for the business from customers and
markets. Business Development is
conceptualised as or related to discrete
projects, specific modes of growth and
organisational units and practices
Business Development is the creation of long-term value for
an organization from customers, markets and relationships.
Source:www.forbes.com


Business Development comprises of a number of tasks and
processes generally aiming at developing and implementing
growth opportunities within an organisation.

Source:wikipedia.org


Strengths:
1. A very wide variety of hotels is present in the country that can fulfill
the demands of the tourists.
2. Manpower costs in the Indian hotel industry is one of the lowest in
the world. This provides better margins for Indian hotel industry.
3. India offers a readymade tourist destination with the resources it
has. Thus the magnet to pull customers already exists.

Weakness:
1. High tax structure in the industry makes the industry worse off
than its international equivalent. In India, the expenditure tax,
luxury tax and sales tax inflate the hotel bill by over 30%.
2. The services currently offered by the hotels in India are only limited
value added services. It is not comparable to the existing world
standards.
Opportunities:
1. Demand between the national and the inbound tourists can be
easily managed due to difference in the period of holidays, For
International tourists, the peak season to arrival is between
September to March where as the national tourists prefer
summer and winter vacations.

Threats:
1. Changing trends in the west demands similar changes in India,
which here are difficult to be implemented because of high
project costs.

Research is a process of logical and systematic application of the fundamentals
of science to the general and overall questions of a study and scientific
technique which provide precise tolls, specific procedures and technical
information, rather than philosophical means for getting and ordering the data
prior to their logical analysis and manipulation.

Data collected techniques:-
The sources of data includes primary and secondary data sources:
Primary Sources:
Primary data is collected by :
Questionnaire
Secondary Sources:
The secondary data is data which is collected and compiled from different
sources and are used in research for this study.
The secondary data include material collected from:
Magazine
Internet

ARR(Average Room Rate) = Total Revenue
Total Room Sold

REVPAR(Revenue per Available Rom) = Total Revenue
Total Available Rooms

Occupancy = Rooms Sold X 100
Rooms Available



EP (European Plan):
It includes only room.

CP ( Continental Plan):
It includes room and breakfast.

MAP ( Modified American Plan):
This plan includes the room, breakfast and one time meal.

AP ( American Plan):
This plan includes the room, the breakfast and two meals.
1. PR Party for potential corporate accounts so as to tab them for
summer business.
2. Participation in GITB to meet all the FTOs and TAs to build a better
relationship.
3 . Promoting the Bar through happy hours and target to capture
business for summer.

4. Mango food festival & Pool parties targeting the youth.
5. Design special Monsoon package for two months and promote through
Delhi & Mumbai based travel agents.
6. Thali promotion is planned to promote F&B during this month.
7. Organizing Punjabi Food Festival and target all our regular clients to
promote.
8. Plan for Mujema-e-kebab food festival to promote pool side.
9. Plan for Sizzlers and beer festival to promote Zodiac.



Product launch
Placing a hoarding
Newspaper advertisement
Travel trade publications
Online promotions
Participation in city events
Promotions through FM Radio
Food promotions

Conclusions:
1. The hotel industry in India is in boom.
2. The location of the hotel is the main advantage for the
hotel.
3. The customer survey says that most of the customers
are happy.

Suggestions:
1. Prices should be rescheduled.
2. Marketing strategy should be revised.