Directive E-108:

Global Automotive Parts

Trademarks
Directive E-108: Global Automotive Parts Trademarks
A message from the Chairman and Chief
Executive Officer of Ford Motor Company
This Directive sets forth the policy for
the entire Ford Motor Company
automotive group and Ford-controlled
automotive affiliates and subsidiaries
for the application of trademarks to
automotive production and service
parts and accessories.
Required Part Markings
:
Ford Trademark
Supplier Site Code
Engineering Part Number
Automotive parts used to produce or service Ford Motor
Company vehicles, or accessories marketed for them,
must have three permanent markings:
Supplier trademark
Supplier trade name
Supplier Part numbers
Prohibited Parts Markings
Regardless of the country of origin, suppliers may not place
these marks on parts*:


Application of Required Marks
Laser etching, ink printing, or other marking methods
which are not integral to the manufacturing process of
the component part shall be avoided.

The three identification marks must be integral to
tooling and a permanent characteristic of automotive
parts
Acceptable Company Trademarks
Refer to Ford Motor Company Engineering CAD & Drafting
Standard E-3 for engineering direction
For common parts shared between two or more primary
vehicle brands, FoMoCo in block letters inside a rectangle
(preferred), or FoMoCo in block letters.
For brand-unique parts that are not common, a primary
vehicle brand trademark (e.g., Ford, Lincoln, Mazda,
Mercury, or Volvo).
Directive E-108 - Exceptions
Other Exceptions
If the size or nature of the part does not permit application of all three required
markings, then the Company trademark has priority followed by the supplier code.
For non-safety related automotive industry standard parts that are readily
available for purchase in the marketplace as-is from competing sources and are
not branded for any vehicle manufacturer (e.g., tire valve stems, light bulbs, some
fasteners):
Supplier marks are allowed.
A Company trademark, engineering part number, and supplier code are
preferred.
For black box parts that are fully engineered and assembled by a supplier that
are also used by multiple vehicle manufacturers without modification:
No supplier marks are preferred, but allowed if not customer-visible when
installed.
A permanent, secure label with a Company trademark, engineering part
number, and supplier code must be affixed to the part.
Compliance with this Directive is required unless a part fully meets an exception
defined herein or a Parts Trademark Exemption Request has been submitted to
and approved in advance by the respective brands Parts Brand Protection Group,
or successor process approved by FGTL, (refer to https://web.purinfo.ford.com).

A non-compliant part requires an approved trademark
exemption.

Exemption requests will be made online, Q-1 2009

Exemptions are part number specific

Exemption request evaluation and processing may take
up to 2-3 weeks

(System will eventually feature a design guide option for base part
number providing pre-approved branding guidelines)
Exemption From E-108 Compliance
Global Product Development System
GPDS
Process VG-E-65-D1
Deliverable Requirement To be inserted December 2008

"All permanent markings (trademark, engineering number,
and GSDB code) required to meet Directive E108
compliance are shown on 2D drawings and/or 3D
Data/Drawings (or an approved Branding Exemption
number, issued by Brand Protection per Directive E108 is
listed for non-compliance)."
Expectation 1.2.6
Supplier ensures that all print dimensions and call-out
notes on the engineering drawing are always met through
control plans, work instructions, job set-up instructions, and
receiving inspection.
Expectation Guidelines
Supplier is compliant to Vehicle Parts Branding Directive
E-108 for any tooled parts after 8/1/2002.
Q1 Site Assessment Evaluation
Matrix Checklist
External Supplier APQP/PPAP
Readiness Assessment
Element 27. Part Submission Warrant/PPAP
Expectation # 199 Demonstrate compliance with the Ford
Parts Branding Directive
Element 29. Sample Product & Element 30. Master
Sample
Expectation 212 & 215 Ensure that the Sample Product
contains the proper Ford Identification (i.e., Ford branding
logo, part number and supplier code
Required Part Markings
Perfect E 108
Ford Trademark Supplier Site Code Engineering Part Number
Global Supplier Directive E-108 Communication
A message to the suppliers from Senior
Vice President of Ford Global Purchasing

"As a supplier to the Company, we
rely on you to both communicate
and implement these parts marking
requirements throughout your
company, as well as to the
suppliers
and vendors with which you
contract in order to supply parts to
the Company."

--Tony Brown

Classroom Exercise Part A
Does this part comply with Directive E-108 marking requirements? Why?
Required Part Markings
Ford Trademark
Supplier Site Code - missing
Engineering Part Number


*Prohibited Part Markings
Supplier Trademark
Supplier Trade Name
Supplier Part Number

Classroom Exercise Part C
Required Part Markings
Ford Trademark
Supplier Site Code - missing
Engineering Part Number
*Prohibited Part Markings
Supplier Trademark
Supplier Trade Name
Supplier Part Number

Does this part comply with Directive E-108 marking requirements? Why?
Classroom Exercise Part B
Required Part Markings



*Prohibited Part Markings



Does this part comply with Directive E-108 marking requirements? Why?
Missing markings



Classroom Exercise Part D
Required Part Markings




Does this part comply with Directive E-108 marking requirements? Why?
*Prohibited Part Markings



Missing markings