Summer

Training
on
CONSUMER AWARENESS OF
WEBSITE By Soumyaranjan
Internal Guide Sethy
Mr. D. S. Senapati Reg-0806281044
External Guide Roll-B/08/90
Mr. Animesh Mohapatra

INSTITUTE OF PROFESSIONAL STUDIES &

RESEARCH (IPSAR)
 OBJECTIV
ES

To Find out

Awareness Level of website

Effective media for accelerating it
Likeness of website
Attitude towards website
Awareness Level of iLEX
Potential Sectors
Satisfaction Level of Customers
 Focus
Areas
Technology led
Research & Advisory Education & Training
Brand Development

Industry Research
Service Project Management &
Implementation
Customized Research
Service Technology Based Skill
Development
SME Business Advisory
Services Research Services
Industry Research
Customized Research
Service
Service
Industry Structure
Growth & Demand
Regulatory & policy
Assessment
Environment
Market Penetration Strategy
Demand & Supply Dynamics
Market development
Competition Analysis
Strategy
Risk & Financial Analysis
Product Development
Strategic Implication &
Strategy
SME Business Advisory
Outlook
Services Diversification Strategy
Competitive & Strategic
SME Training & Benchmark
Development
Process Improvement
Financial Benchmarking
Cost Reduction
Business Plan Assessment
 i-
www.vaktvya.com network.vaktvya.com

PRODUC
TS

www.nrivoice.org www.gyantaru.com
 WEBSITE
 Collection of related WebPages, images, videos
 Common IP Address in an Internet protocol based
network
 Written in plain text interspersed with formatting
instructions of HTML
 WebPages are accessed & transported with the HTTP
 Can usually accessed from a single URL called the
Homepage
By Function Website Design Website Style
• Personal Website Aspects • Static Website
• Commercial • Dynamic
Website Content Website
• Government Appearance
Website Usability
• Non-Profit Visibility
Organization Website
 CONSUMER
AWARENESS
RIGHTS DUTIES

Right to Safety Get a bill for every important

purchase
Right to be Informed
Check the ISI mark
Right to choose
Form consumer awareness
Right to be Heard
groups
Right to seek
complaint on genuine
Redressed
grievances
Right to Consumer
must know to exercise their
Education
rights
Jewelry & ANALY Travel Agency
Garments
(25) SIS (25)

Large Scale Small Scale

Industry Industry
(25) (25)

Hospitals Institutions
(25) (25)

Government Builders &

Organizations Promoters
(25) (25)

200
SAMPL
ES
Organizations having Organizations don’t have
website website
Less Than
More Than 50%
50%
LSI, Hospitals,
SMI, Travel
Institutions, Govt
Agency, Jewelry
Org, Real Estate
& Garment

Most Aware Not Aware

Real Estate SMI, Govt Org, Jewelry
& Garment
More Aware
SMI, LSI, Hospital, Travel Less Aware
Agency, Jewelry & LSI, Hospitals,
Garment Institutes, Real Estate,
Travel Agency
 EFFECTIVE
MEDIA
Friend & Relatives
Friend & Relatives
SMI, Hospitals,
SMI, Hospitals, Jewelry &
Jewelry & Garments
Garments
Internet
Internet
LSI, Real Estate,
LSI, Real Estate, Travel
Travel Agency
Agency
Print Media
Print Media
Govt Org,
Govt Org, Institutions
Institutions
REQUIREME
NT
Advertisement Less Aware
SMI, Hospitals, SMI, LSI, Hospitals, Real
Institutions, Govt Org, Estate, Travel Agency,
Jewelry & Garments Jewelry & Garments
Globalization of Expensive
network Institutions
LSI, Real Estate
 POPULARI
TY iLEX
SMI, Hospitals,
iLEX
Institutions, Travel
LSI, Institutions, Real
Agency, Jewelry &
Estate, Travel Agency,
Garments
Jewelers & Garments
Others
Others
Govt Org
SMI, Hospitals
Versatile
LSI, Real Estate
SATISFAC POTENIAL
TION ITY
Near Future
Institutions
Within 3-4 Months
LSI, Hospitals, Real
Estate, Travel Agency
Satisfaction level is
No now
higher
SMI, Jewelers &
Garments
No
Govt Org
 CONCLUSIO
 Website is still newNfor Cuttack Market
 Awareness level still not up to expectation
 Market need website service
 Attitude of all sectors towards website is
positive
 iLEX is popular in Cuttack market
 Preference should be given to SME
 Satisfaction level of having website is
above 90% RECOMMEDATI
ON
More development
More promotion through proper
media
More awareness

Preference to after sale service – Brand

Characteristic
Preference to SME Sector