Topic: Cultural Influence on Consumer Behavior

Presented To: Khawaja Imran Presented By: M.Hashaam Roll No. : AM552381 Class: MBA ( B&F ) 3rdSemester

Consumer Behavior

Acknowledgment
First of all thanks of Allah who is most beneficent and the most merciful whose blessings are abundant and favors are unlimited. It is my pleasure to acknowledge the guidance and support of my subject Teacher: Mr. Khawaja Imran for his endless guidance. I would also like to acknowledge Telenor Pakistan.

An Abstract
Culture is societys personality. Values and Beliefs are mental images that affect a wide range of specific attitudes that, in turn, influence the way a person is likely to respond in a specific situations. Telenor Pakistan is using different cultural things and organizing cultural events which directly attract the Consumer Behavior.

Introduction to Culture
Culture is a societys personality Culture is the sum total of learned
beliefs, values, and

Customs

that serve to direct the consumer behavior

of members of a particular society.

Impact of culture is natural and automatic

Three levels of Subjective Culture

Supranational National Group

A Theoretical Model of Cultures Influence on Behavior

Personality traits Cognitive beliefs Attitude

SUBJECTIVE CULTURE: Regional Ethnic Religious Linguistic National Professional Organizational Group

practices

Behavioral Intention

Behavior

values

Social Norms

Culture is Learned
How culture is learned?
Formal learning Informal learning

Technical learning

Enculturation and Acculturation

Language and symbols

Ritual

Culture
Culture is shared

Culture is dynamic
Measurement of culture
Content Analysis Consumer Fieldwork Value measurement survey instruments

Case Study
Cultural Influence on Consumer Behavior

Telenor Pakistan

Vision of Telenor Pakistan

Our vision is simple: We're here to help We exist to help our customers get the full benefit of communications services in their daily lives.

The key to achieving this vision is a mindset where every one of us works together: Making it easy to buy and use our services. Delivering on our promises.Being respectful of differences.Inspiring people to find new ways.

We believe in four core values

Make it Easy
We're practical. We don't complicate things. Everything we produce should be easy to understand and use. Because we never forget we're trying to make customers' lives easier.

Keep Promises Be Inspiring

Everything we set out to do should work, or if it doesn't, we're here to help. We're about delivery, not over promising, actions not words. We are creative. We strive to bring energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers.

Be Respectful

We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned.

In the year of 2006, Danish newspaper and other western publishers made and published the cartoon of Holy Prophet Muhammad (PBUH). In response to this Pakistani people begun to boycott the all western products including newly established company Telenor.

Cultural Influence in 2006

Today(2012 and after) ,Telenor

Khamoshi ka Bycott Karo Mumkin Shandoor Polo Festival Ham-Qadam Easy-Paisa Kya Darta Hy Religious Offers

Cultural Influence by Telenor

Analysis

SWOT

Strengths

Strengths
Achieve Set Target More Profit Social Programs Government Support

WEAKNESSES

Non Cultural Advertisment and Packages

Weaknesses

Opportunities Expansion in Network Market Leader

Threats

Threats
oCompetitors Cultural Advertisment and Packages

Conclusion
I conclude that, Telenor Pakistan acknowledge and respect local Cultures. They are working on social unjustifications and organizing different cultural events.

Recommendations
After Study and analyze, I will recommend that in Telenor Pakistan advertisment should be according to the norms and customs of local culture.

Questions