111 Siddhi Gor 111 - Siddhi Gor 149 Stuti Shah 136 SHIV PATEL 149 - Stuti Shah

ah 164 - Priyanka patel

Acknowledgement
We thank our Professor Neha Mehta for giving us the opportunities

to showcase our capabilities through this presentation.

We would even like to thank our colleagues for the co-operation

given by them.

MEANING OF PRIVATE BANKING

Private banking is banking, investment and other

financial services provided by banks to private individuals. The term "private" refers to customer service rendered on a more personal basis. It does not refer to a private bank, which is a nonincorporated banking institution. Private banking services are largely related to asset management.

Emergence of Private Banks

Private banking in India was practiced since the beginning of

banking system in India which is controlled by Reserve Bank of India since 1935.
The first private bank in India to receive the principle approval from

the Reserve Bank of India was Housing Development Finance Corporation Ltd.
It was incorporated in August 1994 as HDFC Bank Limited with

registered office in Mumbai and commenced operations as Scheduled Commercial Bank in January 1995.

INTRODUCTION to axis bank

Headquartered

Operations
Promoted Operating revenue

Registered office and corporate office

The first branch

International branches
Online magazine

UTI to AXIS
Gave up the UTI name

Decision to rebrand itself Dropped an established brand

The name AXIS was chosen

OLD LOGO AND NEW LOGO

The Old Logo

NETWORK
The Bank's Registered Office -Ahmedabad Central Office - Mumbai. The Bank has an extensive network of more than 1947

branches (including 169 Service Branches/CPCs as on 31st March 2013). The Bank has a network of 11245 ATMs . ATM sites - Thegu, Sikkim at a height of 4023 metres (13,200 ft) above sea level, and has the largest ATM network among private banks in India.

MISSION
Customer service and product innovation Continuous technology up gradation Progressive globalization and achieving

international standards.
Efficiency and effectiveness built on ethical

practices.

COMPETITORS:
Private Sector competitors:

- HDFC - ICICI
Public Sector competitors:

- SBI - PNB

RATE OF INTEREST
Savings a/c deposit interest 4%

*Loan amount: less than 6 crores *Interest rate: 4% to 9% *Tenure: 7days to 10yrs
Personal loan

*Loan amount: upto Rs.500 lac *Interest rate: 11.75% to 14% *Tenure: 15yrs
Business loan-

*Loan amount: upto Rs.5 crore for big enterprises and Rs.1 crore for small enterprises *Interest rate: not available *Tenure: 10yrs for big enterprises and 1-3 yrs for small enterprises

SERVICES
Retail Banking
Deposit schemes Loans and advances

- Personal Loans - Housing Loans - Cards - Consumer durables - Auto Loans

Personal Banking
Accounts

- Term deposits - Fixed deposits - Recurring deposits Cards - Different variants like: Gold plus cards, silver and silver plus cards

Corporate banking
Accounts

- Normal current a/c - Trust/NGO savings a/c Savings - Private equity, mergers and acquisitions - Advisory services - Capital market funding - E- broking

MEANING OF PRIORITY BANKING

Another tier of banking services provided to customers who

have been with the institution for a long period of time or who conduct transactions that provide this type of benefit.
Priority banking can include a number of various services

but some of the popular ones include free checking, online bill pay, financial consultation & information.

Priority Banking in AXIS Bank

BRANCH- Lokhandwala, springs flied, Andheri west.

Average balance of Rs.2 lakhs in your savings a/c.

Term deposits of atleast Rs.10 lakhs. Summing up all the funds available-savings,current a/c & term deposit must be Rs.5 lakhs. Any one of the conditions are applicable. After it is all set, you can send SMS as PRIORITY to 54646 and bank will contact you immediately.

FINDINGS AND CONCLUSION

Goal- To get the 3rd position in the overall INDIAN BANKING MARKET.

-x-=+
Improving the financial fundamentals Range of business activities and customer base

Rapid usage of available IT platform and infrastructure

To diversify its loan portfolio further AXIS bank had differentiated very well on the basis of

high level service and product quality