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WHY DID GOOGLE MAKE AN AD FOR PROMOTING SEARCH IN INDIA WHERE IT HAS OVER 97% MARKET SHARE ?!
Google knows that more and more of its target users are on mobile and not on desktops. Even though the Google search Reunion ad starts with a desktop experience of Google, it quickly shifts to a mobile only experience where the younger generation kids are firing up Google from their mobile devices and are also experiencing these newer integrated services such as flight information and weather in display card forms. Eventually, the idea is to tell users that Google will take care of all the information you need, whenever youll want it wherever youll want it
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Future Is MOBILE..
Mobile Commerce
Outline
Introduction History Overview Services and Applications
Advantages
Disadvantages Conclusion
References
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Introduction
What is Commerce
Commerce is a division of trade or production which
deals with the exchange of goods and services from producer to final consumer.
It comprises the trading of economic value such as
more entities.
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Contd..
What is E-Commerce
Commonly known as Electronic Marketing. It consist of buying and selling goods and services
is
the
purchasing,
selling
and
exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically.
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Mobile Commerce:
Mobile Commerce is also known as M-Commerce. M-Commerce is the buying and selling of goods and
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History
Mobile Commerce Services were first delivered in
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customers expectations and business models that satisfy all partners involved. GVPCE(A) 15
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Advantages of MCommerce
The m-Commerce is beneficial for both types of organisations i.e. Large scale and Small scale. The Mobile users increase day by day , so through mCommerce your business gets large and growing market place for wide range of goods and services. 1) COVER WIDE DISTANCE: Mobile devices r present everywhere and have far wider reach than computers. Therefore, t easier fr consumers t a m-Commerce application t perform transactions.
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So, it is easy to reach users through m-Commerce. 2)CONSUMER DEALS: With increasing competition, there are higher chances of consumers getting better deals on mobile commerce sites.
3)SAVINGS: A mobile commerce app eliminates the need of buyer going to a physical store, which is both time & money saving.
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4)EASY TO USE: There is no need of skilled consumers while using m commerce. 5) Consumers n access hundreds f products n ther mobile devices, which provide a scope fr retailers t increase ther reach & overall sales.
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Disadvantages
1)
Smart phone limitation: Mobile devices h small screen n comparison t laptops & personal computers, whh doesnt give a very d shopping experience t buyers.
2)
Risk Factor: M commerce is the growing field and more investment in this technology can be risky as there is less security in wireless networks and chances of hacking are
more.
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3) CONNECTIVITY: High speed connectivity of 3G is required in mobile commerce. Otherwise, it becomes hectic for the consumers to go through the entire product purchase process.
4)Developing a mobile commerce application is more expensive than an ecommerce app, therefore, not all retailers go for it.
5) Presently, mobile commerce apps h certain limitations related t graphics & functionalities b t a nw technology. Therefore, buyers prefer ecommerce applications.
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STATISTICS
Mobile commerce expected t become a 9 billion market
b 2015. 1 out f 2 Americans interested n using mobile wallet feature f their smart devices. The amount f retail rh md online will b approximately 54% by 2014. Industry specialists predict that 50% f smart device users will mk rh primarily through mobile wallet Men prefer making purchase n their smart phones, while women prefer tablets
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Payment Methods
Consumers can use many forms of payment in
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Premium-rate
numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged.
Unlike a normal call, part of the call charge is paid to
other numbers.
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mobile billing option on a smart phone and follows a two-factor authentication procedure.
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Contd..
After the authentication, which usually involves
a PIN(personal identification number) and onetime password, the consumer's mobile account is charged for the amount of the purchase, plus
registration, and it does not involve any other sources of funding such as credit cards or bank accounts.
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Mobile Wallets
A mobile wallet based payment strategy deals with
how, where and when the payments can be accepted and processed using the users wallet accounts. A mobile wallet payment option includes the following: Prepaid Here the users top up their mobile wallet accounts upfront and such mobile wallet accounts are used to make the payments in context of the mobile sales transactions.
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Contd..
Post-paid In this case, a users mobile wallet account is linked to his or her carrier billing account. The mobile sales transactions are paid with the users mobile wallet account, which in turn is charged to the associated mobile billing account that is usually paid on a monthly or quarterly basis. Card linked mobile wallets In this mobile wallet strategy, the mobile wallet accounts are linked to users debit or credit cards. In a mobile sales transaction, with card linked mobile wallet payment, the final payment is made from the wallet account that is linked to users cards.
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Contd..
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Micro Payments
These usually involve amounts less than US $10.00,
bills.
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Contd..
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User
Network Operator
Financial Institution
Security
Privacy
Ease of Use Devices
Authentication
Integrity
Non-repudiation Fraud reduction
Low Cost
Issues
Mobile banking
Mobile Browsing
Mobile Purchase
Mobile marketing and advertising
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Mobile Ticketing
Mobile Ticketing is the process where the customers
Contd..
Mobile Tickets can be purchased
in a variety of ways including online, via text messaging or in a secure mobile application. Mobile Ticketing is used in many applications like: 1. Airline ticketing 2. Cinema ticketing 3. Railway & Bus ticketing 4. Concert/Event ticketing 5. Consumer voucher distribution
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purchase.
Individual mobile tickets can be forwarded to a friend. Quicker entry with no waiting in lines.
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consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.
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Information services
A wide variety of information services can be delivered to mobile phone users in much the same way as it is delivered to PCs. These services include:
News Stock quotes Sports scores Traffic reporting
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Mobile banking
Commerce to allow their customers to access account information and make transactions, such as purchasing
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stocks,
remitting
money,
receive
Contd..
Mobile Banking Services are:
1. Mini-statements and checking of account history 2. Checking the balance 3. Recent transactions 4. PIN provision, Change of PIN and reminder over
the Internet
5. Cash-in, cash-out transactions on an ATM
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Location-based services
The location of the mobile phone user is an important
Contd..
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Mobile purchase
Some merchants provide mobile websites that are
customized for the smaller screen and limited user interface of a mobile device.
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marketing is highly responsive sort of marketing campaign, especially from brands experience point of view. Corporations are now using M-Commerce to expand everything from services to marketing and advertisement.
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Types of M-marketing and advertising: Mobile Web Poster SMS advertising MMS advertising Mobile games Mobile videos Audio Advertisements
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Conclusion
The core of M-Commerce is the use of a
terminal(telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange of information, services or goods. Mobile commerce refers to any transaction with monetary
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References
http://en.wikipedia.org/wiki/Mobile_Commerce http://en.wikipedia.org/wiki/Mobile_web http://en.wikipedia.org/wiki/Mobile_payment http://en.wikipedia.org/wiki/Micropayment http://en.wikipedia.org/wiki/Mobile_Commerce
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