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DEFINITION
Retail research is the process of assimilating, absorbing, analyzing and interpreting facts pertaining to the shoppers behavior; so as to implement them by the retailers in order to better understand the psyche of the consumer and create value. Dr. RamKishen Y.
DEFINITION
Hence, retail research is the methodology of studying retail behavior. Retailers need to have a short-term outlook and timely information due to the changing dynamics of the market environment. A retailer needs to be aware of the stores current position in the market and also forecast what customers will demand.