BUSINESS PROPOSAL TO SPL HOUSING LTD.

TIMES BUSINESS SOLUTIONS LIMITED

About us.
Times Business Solutions launched MagicBricks.com in August 06, as a platform to bring together property seekers and sellers in the real estate industry. Within three months of its launch, MagicBricks.com achieved the status of being the No.1 property portal in India. With its revolutionary next-gen services customized specifically to address the real estate industry it has consolidated its position as the leader in the sector. MagicBricks.com provides a common platform for all users, and provides a space for property buyers & sellers to locate properties of interest and source information about all property related issues in a transparent and unambiguous process.

Case Study 1 We do magic!

Motzkin developer was facing a lot of issues in Marketing his beautiful project in Bangalore. The property was beautiful, He had an excellent sales team but still he was not able to attract enough customers to drive his sales. With increase in costs and less return on investments he was confused with how to market his product. Though the real estate market was showing a positive growth trend in Bangalore. He could not drive his sales.

Lack of information to the buyers

Direct Sales is very difficult in a cluttered environment

Offline Marketing Channels not providing sufficient reach

Less Sales

Case Study 1 We do magic!

Magicbricks. com consulted the developer. We identified the bottle neck and repaired it by providing him a feasible solution.

What was wrong? The developer was not able to reach out to the specific target audience or the potential buyers. As his offline marketing channels provided reach to all not to niche segment of potential buyers. The Developer could not effectively communicate the price to his target audience and his USPs. Hence clearly a lack of strategy for price and brand communication. The marketing reach of the developer was very small.
only ATL activities Relying Direct Sales

Lack of consistency in marketing

Lack of pricing, product communication & reach

Case Study 1 We do magic!

We at magic bricks, strategized the online marketing in our worldclass web platform.

What did we strategize?

Targeted Geographies

More information on the projects giving more presence and reach

More user engagement in our platform for better brand building and hence word of mouth marketing

Case Study 1 We do magic!

How did we implement the strategy?
Aggressivel y engaging the platform users with effective content on the projects hence influencing their buying behavior. Marketing the project indirectly with our brand name via print media, Radio and tv ads hence driving more traffic to

Designed and positioned the banners of the Developer in pages which gave maximum visibility

Listing the projects of the developer and boosting it to remain on the top for consecutive days. Hence getting more responses per listing.

Case Study 1 We do magic!

Results
Innovation.

Decreased cost per acquisitions/ Easier tracking of the lead

Brand Visibility

More Genuine leads

Key Stats of Magicbricks.com

The figures are relative to December 2013. And these figures have substantially increased in the following months. Requirements Active Requirements in last 6 months Till 31st December 2013 758143

Active requirements for rent in last 6 months

Active Requirements for sale in last 6 months Avg Requirements posted per day

221537
536606 4120

Key Stats of Magicbricks.com(Bangalore)

The figures are relative to December 2013. And these figures have substantially increased in the following months. Requirements Total active requirements in last 6 months 99955

Active requirements in last 6 months for rent

Active requirements in last 6 months for sale

30994
68961

Avg. requirements posted per 543 day Traffic in 3 months 1721609

Key Stats of Magicbricks.com(Bangalore)

Sellers Vs Buyers

Sellers

Buyers

Bangalore

Our understanding of your requirement.

As per our discussion we understand that you require

Our delivery model

With reference to the key stats data in the slide 9, we can send across 50,000 digital enquiry forms to property seekers in Whitefield and the nearest pin codes of Whitefield.

How do we achieve that?

Enquiry forms to property seekers in project locality and the nearest pincodes

Titanium Listing

Geo grouped leads

Inventories & hit rates

The inventories mentioned in our delivery model are explained here in brief. The Digital forms will be sent out to our existing customer base who searched for properties in Whitefield and near by localities to Whitefield. Also the Forms will be sent to people who are active property seekers in Whitefield and also active property seekers in the nearby pincodes. It will also be rolled out to property seekers with the budget matching to that of the project.

Digital Enquiry Forms. Hit Rate 67% from previous data.

Inventories & hit rates

Titanium Listings These are the most elite listings provided in magicbricks.com. These listings remain on the top of the search page for 5 consecutive days. They are more convincing to the customer as they are listed on the top and also verified by magicbricks.com Hit Rate : 55%

Titanium listing

Suggested Add on Inventory

Featured Project on the city page. This will display exclusively to the users on site who perceive the projects in this column as the top class. This also gives a tip on option to the user which gives clarity to the end user b just rolling over his mouse. 10% hit rate.

Feature d project column on city page Tip on

How deep are we on pockets!

Inventories The pricing for the suggested inventories.
Digital Enquiry forms 50K targeted .

75K without Featured Project Gallery

Titanium listings 25

Featured project gallery on the city page

1.1 L with Featured Project Gallery

Thank you! Looking forward for a long association with you!