H OW D O E S T H E C O N S U M P T I O N O F T H E P H O T O - S H A R I N G A P P, I N S T A G R A M , D I F F E R B E T W E EN T H E AG E G RO U P S ( 1 2 17) AND (18-25)?

A Proposed Research Study By:

Brittney Darner, Rhys Jones, Fajer Albahar, and Alina Kortmann

INSTAGRAM EXAMPLES

Part One

RESEARCH

S O U R C E S W E H AV E P U L L E D F RO M
Living in Virtual Communities by Denise Carter Distinction: A Social Critique of the Judgment of Taste by Pierre Bourdieu Alone Together by Sherry Turkle Tangibility of Music by Maria Styvn Birmingham Center

LIVING IN VIRTUAL COMMUNITIES BY DENISE CARTER

Methods she used:
Questionnaires Semi-structured interviews Open-ended questions

Past studies:
Rowlings (1983)- studied friendship Giddens (1991, 1999)- studied free- floating pure relationships

DISTINCTION: A SOCIAL CRITIQUE OF THE JUDGMENT OF TASTE BY PIERRE BOURDIEU

Taste is directly related to class cultural needs are the product of upbringing and education How do class structures affect Instagram users? - access via smartphones, different filters, pictures of different things

ALONE TOGETHER BY SHERRY TURKLE

Culture of Distraction Connectivity offers the illusion of companionship without the demands of friendship Dumbs down communication

BIRMINGHAM CENTER FOR C O N T E M P O R A RY C U LT U R A L S T U D I E S

Ethnographic Methods Socio Economic Background

INTANGIBILITY OF MUSIC
MARIA STYVEN

when viewing online music as a service, a central issure is intangibility, which means such products cannot be physically touched and are hard to define Featherman +Wells

A market entity can be partly tangible and partly intangible without diminishing the importance of either characteristic

INTANGIBILITY OF MUSIC
MARIA STYVEN

..Hence, music products are becoming more service-like than goods-like as they move from the market place to the market space. Forrester analyst Josh Bernoff thinks The percentage of online subscriptions and downloads [will] increase as more and more people, especially young people get used to the idea of music as a service rather than something they have to buy and own (Lyman)

Part Two

DESIGN

METHODS WE WOULD USE:

Quantitative Questionnaires Qualitative Questionnaires Focus Groups Semi-structured Interviews

QUANTITATIVE QUESTIONNAIRE
Online questionnaire Anonymous Participants choose between two age brackets (12-17) and (18-24) and gender Look into having questionnaire on Facebook news feeds via paid advertisement Questions we would ask would be more generic and broad as to get a statistical sense of the Instagram users

QUALITATIVE QUESTIONNAIRE
Face-to-face surveys Participants would be told that their responses would be used for research and they sign a release form These surveys would take place with students on campuses in the older age bracket (18-24) to avoid ethical issues when surveying children

FOCUS GROUPS
Focus groups would have about 3-5 participants in them Focus groups will be separated by age group and gender Questions would be more open-ended to encourage story telling (drawing from Denise Carters research) Groups including children under the age of 17 would have signed approval by their parents as well as consent from the minor themselves Us, the interviews, would have been CRB checked and documentation provided to families

SEMI-STRUCTURED INTERVIEWS
Will be conducted one-on-one with someone from each age bracket as well as gender The interviews will be open-ended to encourage story-telling Participants will have a signed consent form, and the same rules apply for minors as with the focus groups

Part Three

ETHICS

MINORS
All interviews with minors will be conducted with full permission from the parents as well as the participants All minors will have a signed consent form from their guardian We, the interviewers, will have been CRB

checked prior to the interviews and will have

full documentation provided to families All questions asked will be printed out and given to guardians Minors can withdrawal from the study at any point in time

ALL OTHER PARTICIPANTS

A packet will be created for participants - What? Why? How?

A consent form for them to sign

A list of possible questions + answers An explanation saying that the participants may withdraw

THANK YOU!
#HaveAGoodDay