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BACKGROUND
FMCG SECTOR generally deals with first moving consumer goods. FMCG products have a quick turnover and relatively low cost . Indias FMCG sector is 4th largest Sector in the economy and
contribute to around 3million employment opportunities. This Industry is characterized by a well established distribution network, low penetration levels, low operating cost, lower per capital consumption and intense competition between the organized and unorganized segments. One of the fastest growing sector in early 1980s till 1990s. The dream of every creative man, any investor, advertising agency, or B-school graduate to work in or for FMCG company.
FMCG
Household care
Personal care
Health care
Oral care, Skin care, hair care, cosmetics, feminine hygiene and paper products.
Health Beverages, Staples/cereals, Bakery products, snacks, Fruits & Vegetables, Dairy Products, and branded flour
MAJOR PLAYERS
1. ITC Ltd 2. HUL 3. Nestle India 4. Godrej Consumer Products Ltd 5. Dabur India Ltd 6. GlaxoSmithKline Consumer Healthcare 7. Colgate Palmolive 8. Marico Ltd 9. Emami 10.Procter & Gamble
MAIN PERSONALITIES
1. Mr. Y C Deveshwar
Company-ITC Ltd. Designation-Chairman Achievements-Conferred the PADMA BHUSHAN 7th Best Performing CEO in the world by the Harvard Business Review Business Person of the Year Award 2006
Specifications
MBA Graduate Good in man management and negotiations Must possess excellent communication skill and pleasing personality.
Fixed salary with huge incentive + Commissions. Its is a door to door marketing (OUT HOUSE). Full-time and Permanent. Ensure marketing activity preparation & completion as per plan. Ensure the updating of customers in data base.
Specifications MBA Graduate in Marketing Ability to generate leads & work effectively till the closure of business deal with the prospective leads. Able to interact with client face-to-face.
CONCLUSION
Many people these days have started involving themselves in
this field as; it creates tremendous job opportunities for them. The jobs in this field range from sales and supply chain, investment, promotion, H.R development, and general management. It also allows you to trade directly with the various traders online.