Marketing Application and practices

Group 4 Prathamesh Chawathe Ruchi Agarwal Pallavi Barbate Prachi Jhunjhunwala Hepal Shah Amit sharma Nitin Dixit 201016 201018 201023 201051 201054 201056 201057

SNOW BALL
Go Indulge, Spoil yourself

VISION
To be an innovator of unique functional ingredients for the Chocolate industry

MISSION
Snowballs will be the preferred formulator of food ingredients by tailoring fats, flavourings and bulking agents. Our products will enable the chocolate industry to meet the challenges of evolving consumer preferences.

SHORT TERM GOAL

To attain break even point in 2 months To create demand and then cater in the pre decided target market To create a reliable, first choice image in the minds of target consumers To increase networking channel in the city of Mumbai

LONG TERM GOAL

To attain profits of about 25 % To diversify into milk based and dark chocolates To have a Pan Indian exposure To produce fat free/ calorie free chocolates

COMPETITORS
Organized sector

Unorganized sector

PRODUCT
Quality Styling Packaging

Price
Skimming Discount

Retail Price
Terms of Credit Period of payment

Place
Warehousing & Storing Transportation Market Coverage

Distribution Channel

Manufacturer Agent Retailer Final Consumer

Promotion
Advertising Publicity Promotional Budget

Break even analysis

4800 units
Per unit Total Cost

Total Variable cost

3.47

16662

Total Fixed Cost

5.916

28400

Selling price

38400

 Contribution

5.14 p u RS24672

For units= fixed cost/ contribution p u For Rs = (fixed cost/contribution)* price p u

Break even 6095 units Rs 48762

FINANCIAL PROJECTIONS 1st Year

Units Months Variable cost Fixed cost Profit/ loss 4800 mar 43.39% 73.95% -17.34% 5000 apr 43.39% 52% 5% 5200 may 43.39% 52% 5% 5500 jun 42.12% 53% 5% rakhshabandhan 5700 6200 jul aug 40.00% 40.00% 55% 50% 5% 10% 6400 sep 41.00% 49% 10% diwali 7000 oct 42.00% 38% 20% 7000 nov 42.00% 48% 10% christmas 7500 dec 44.00% 46% 10% 7500 jan 44.00% 44% 12% 7700 feb 44% 41% 15%

FINANCIAL PROJECTIONS 2nd Year

Units rakshabandhan diwali christmas 7700 8000 8100 8200 8200 8500 8300 8300 8500 8500 8100 8300 Months mar Variable cost 47% Fixed cost 38% Profit/ loss 15%

apr may jun jul

48% 37% 15% 48% 37% 15% 49% 36% 15% 49% 36% 15%

aug
50% 30% 20%

sep oct nov dec jan feb

47% 33% 20% 47% 33% 20% 48% 32% 20% 48% 32% 20% 45% 35% 20% 46% 34% 20%

FINANCIAL PROJECTIONS 3rd Year

Units Months Variable cost Fixed cost Profit/ loss 8200 mar 44% 31% 25% 8500 apr 46% 29% 25% 8500 may 46% 29% 25% 8500 jun 46% 29% 25% 8500 jul 46% 29% 25% 9000 aug 50% 25% 25% 8500 sep 46% 29% 25% 8600 oct 48% 27% 25% 10000 nov 55% 20% 25% 10000 dec 55% 20% 25% 9000 jan 50% 25% 25% 10000 feb 55% 20% 25%