Professional Documents
Culture Documents
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Questionnaire Survey
It is a research method to
collect data or information
by administering a pre-
designed questionnaire to
a sample drawn from the
population (the entire
group under research).
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Steps to Doing a
Questionnaire Survey
Defining the Objectives
Determining the Sample
Writing the Questions
Administering the
Questionnaire
Interpreting the Results
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Formatting the
Questionnaire
A questionnaire should
always be formatted with
the following factors in
mind:
Readability
Ease of completion
Accuracy
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Formatting the
Questionnaire
I. Introduction
Should have a cover letter or cover
page to:
Express appreciation for the
respondent’s time and effort; and
Provide an orientation by saying
what the respondent should
expect, and how much time the
survey will take.
Guarantee confidentiality of the
respondent’s identity and
information in the orientation. 55
Formatting the
Questionnaire
II. Instructions
After the orientation, give instructions
on how to complete the questionnaire:
Give clear directions on how to
complete the questionnaire
Stress the importance of
answering every question
Give clear directions on how to
return the questionnaire
(Source: adapted from “Chapter 13 – Conducting Research and Using Data”, Business Communication,
O’Hair, O’Rourke, O’Hair, South-Western College Publishing, Thomson Learning.)
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Example: Introduction to a
Questionnaire (I)
Exhibition Industry in Hong Kong
Please take approximately 15 to 30 minutes to complete this
questionnaire. Your responses will provide important information
that will help us to propose suggestions to improve the exhibition
industry in Hong Kong.
Confidential
What this survey is for?
This survey provides you with an opportunity to share your
thoughts on what changes the Hong Kong exhibition industry
needs to keep its competitiveness and to benefit Hong Kong
economically. You do not have to complete this survey if you do
not wish to do so. However, everyone’s views are important and
the more participation we receive, the better the results will be.
Please understand that this questionnaire is completely
confidential.
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Example: Instructions to a
Questionnaire
1. Do not write your name on the questionnaire.
2. Answer all the questions provided as your response to
every question is important to the results generated.
2. Return the questionnaire to our staff in person once
you have completed it.
Your questionnaire will only be viewed by the
team analyzing your responses to the questions.
Your questionnaire will be placed with many others and
there will be no way to identify individual respondents.
The results of all the questionnaires will be added
together and kept by an independent institution.
Instructions...
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Setting Questionnaire Survey
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