Professional Documents
Culture Documents
Using the green (agree) and red (disagree) cards, how many people have: e!tagged" a photo? #$aggerated the truth online? %hosen specific words&images on their profiles to make themselves appear fashiona'le&moral&nice? (aid something deli'erately negative a'out themselves?
)n social networks sites, we have the a'ility to represent ourselves in any way we like* +his is 'ecause we have ownership of them* ,e can choose to make these profiles reflect our ideology (values, attitudes and 'eliefs) or we can present a different set of values* -re the su'.ects of newspaper articles a'le to represent themselves? )r is this out of their control? ,hy?
Learning Objecti es
+o consider the role ownership plays in representation* +o investigate the ownership of The Sun newspaper* +o see to what e$tent the ownership affects the representation in The Sun newspaper*
Understand that everything in the media is constr!cted Understand why and how representations are created* (How ) /e critical of representations, 'y deciding whether they are fair"&un'iased or unfair"&'iased Understand why familiar representations keep recurring* 0s it to do with society or the media (or a relationship 'etween the two?)* ,ho1s really in charge?
Representation
,hat do you think affects the representations we see in The Sun? #*g* time, place, popularity, audience, society, agendas, 'ias etc2 0ndividually write one e$ample on your post!it!note*
3ow, arrange these in order of importance (each side of the classroom is a group)* %ollectively decide as a class what you think is the most important way representation is affected in The Sun*
Representation in %ewspapers
+here are 4 steps in the .ourney 'etween the real world and the reality presented 'y newspapers: their representation. (election )mission %onstruction
Bias
)'.ective information* +his means it should 'e free from pre.udice caused 'y personal feelings* Un'iased 6 represent people, events and ideas fairly* 7elia'le information 6 from trusted sources*
,owe er+++
-lthough the news is presents itself as an objecti e (non!'iased) form of media, like any other media te$t it has its own agenda* 8iske (9:;<) called this The Transparency &allacy1 as the news is not objecti e or 'transparent( - the news cannot cover every event that happens in the world, therefore individual newspapers&stations select those that are 'newsworthy( and )ediate them according to the prod!cers*owners ideology+
Task0 21 )in!tes
=ook through a copy of The Sun newspaper %an you find a story that is 'iased? http:&& www*wikihow*com&7ecogni>e!/ias!in!a!3ewspaper!-rticle %ut and stick article onto flipchart paper? -.plain what the 'ias is towards* Identi/y photos&language&layout that supports the 'ias -lso comment on:
(electivity 6 what has 'een left out? )pinion 6 whose opinion is it? (pace 6 how much space is dedicated to the story? ,hy? (e@uence 6 where is information placed in the story? How does this influence you?
,hy do you think The Sun has taken this particular viewpoint? 8eed'ack to class?
2age 3 e.a)ple
http:&&www*independent*co*uk&news&media&press&my!fe (pend C minutes reading the article* o you think it is un'iased? ,hose opinion is represented in the article? ,ho actually constructs this representation?
R42-RT M4R5O6,
What is the 7!estion8
Task0 9 )in!tes
+he (un is owned 'y 3ews 0nternational (also known as 3ews %orp) which is a multi!media conglomerate company (i*e* own lots of media platforms across the world?) 7esearch 3ews 0nternational and find out e$actly what media outlets they own* Dake a mind!map of your findings* %onsider:
Write down one proble) yo! think )ight arise /ro) this in ter)s o/ al!es presented+
'"ppearance o/ 6hoice(
Dc%hesney (ABBB) argues we have the Fappearance of choice1 in various media lots of different products all selling much the same sort of (limited range) of ideas 6 in this way, do)inant ideology of a range of representations (gender, age, ethnicity, nationality, religion, se$uality) are sustained*
,hat is ideology? +he (un"s ideology is a right!wing" and therefore usually supports the %onservative" party as they are a political group with right!wing" ideologies* ,hat ideology do you think right!wing"& %onservative supporters have? Gou have 4 minutes to write this down on your white'oards* %onsider: immigration, gender roles and values, social 'eliefs (the environment etc), religion, nationality, financial issues and class*
-s the 'iggest selling newspaper in the UK, could this affect who is voted into government?
Representation o/ an - ent
8or the e$am you may 'e asked to write a'out how an event has 'een represented =ook at The Sun"s article today on the representation of Im A Celebrity =ist all the right!wing" ideology the article contains and support with e$amples from the article* +his might through images, layout or copy* %ould this article therefore 'e seen as conforming to right!wing"&conservative ideology? #$tension: %onsider how the article could have 'een written if someone else had won*
,hat a'out .ournalists? 0n AB9A, ;MN of articles in +he (un were written 'y men* +his relates 'ack to the //% article from last week as women as invisi'le" in the media*
Has this changed in the past year? Gou have 4 minutes to check the num'er of female 'y!lines: male 'y!lines* ,rite the ratio on your white'oard*
Representation in %ewspapers
:The press is so power/!l in its i)age-)aking role, it can )ake a cri)inal look like he(s the icti) and )ake the icti) look like he(s the cri)inal+ This is the press+ I/ yo! aren(t care/!l, the newspapers will ha e yo! hating the people who are being oppressed and lo ing the people who are doing the oppressing;+ - Malcol) <