Professional Documents
Culture Documents
Group Members : Rohit Mehlan Nitin Jha Kushagra Sinha Abhishek Kumar Saurav Kumar
- Huge Market in 29 States -Party Workers - Social Welfare Organizations - Celebrities in Bollywood - Market Research Firms
-Personalised or Direct
IT - 10 % BI - 10 % Employee - 60 %
Risk Associated
Financial Higher Data Procurement, Market Research & Event Management Cost. Technological Technologies getting absolute & data security risk. People Data theft, employee poaching and sudden shortage of skilled work force. Operational Bad publicity, lack of innovative strategies and poor handling of sensitive issues
Man Confidentiality & lack of skill Machine IT infrastructure Measurement Filtration of authentic data Method Skilled labour, similar approaches Material - Authenticity of data Mother Nature Natural Disaster
SWOT
Strength Palatable Truth, Authentic Data, Influential Personality Weakness Difficult to operate at large scale Opportunity Content creation through social media & use of business intelligence. Threat Lack of quick adaptation and filtration of authentic data.
Risk Register
Risk Type Priority Impact Mitigation Review Frequency Cost
Tech
High to Medium
High High
Up gradation
Security Move plan B
Periodical
People Operation
Constant Constant
Employee Poaching
Higher cost of campaign Market research cost
People
High to Medium
Medium
Constant
Quarterly
Medium
Risk
Type
Priority
Impact
Mitigation
Review Frequency
Constant
Cost
High
Business
Medium
Quarterly
Financial
High
Yearly
BCP/Mitigation Plan
Campaign backfiring Test any plan within a focused group before launching. Have a Plan B in place to counter the anti party. Flood the media with positive reviews of the candidate and have a contingency plan in place. Data theft Securitization of confidential data across all levels in organization. Firewalls on the system to prevent duplication of data. Employee poaching Have stringent clauses against anti organizational activities in joining documents.
High Campaign cost : The fixed costs for public gatherings will vary from place to place hence a surplus pool needs to be in place for public meetings at prominent locations. Authenticity of data : Data procured from various agencies need to be authentic for proper findings hence it should be bought from leading MR firms.
Use of Technology
Installations of high end firewall and security system is one of the core part of our operations hence it will be one the most prioritized activity. Top end MR software is the need of the hour for us as we will align the campaigns based on the analysis of the data. We will tie up with VFX firms to build animated campaigns for digital platforms.