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Public Relation Firm

Group Members : Rohit Mehlan Nitin Jha Kushagra Sinha Abhishek Kumar Saurav Kumar

Business Model Canvas


- Market Research - Promotion Campaign - Personal Assistance

- Huge Market in 29 States -Party Workers - Social Welfare Organizations - Celebrities in Bollywood - Market Research Firms

-Taking Care of the Political Campaign - Local issues given priority

-Politicians at Local & National Level

-Human Resource - Technology -BI

-Personalised or Direct

IT - 10 % BI - 10 % Employee - 60 %

Branding 5 % Infrastructure 10% Reserve 5 %

-Core Services Provided - Licensing or Franchising (later)

Risk Associated
Financial Higher Data Procurement, Market Research & Event Management Cost. Technological Technologies getting absolute & data security risk. People Data theft, employee poaching and sudden shortage of skilled work force. Operational Bad publicity, lack of innovative strategies and poor handling of sensitive issues

Man Confidentiality & lack of skill Machine IT infrastructure Measurement Filtration of authentic data Method Skilled labour, similar approaches Material - Authenticity of data Mother Nature Natural Disaster

SWOT
Strength Palatable Truth, Authentic Data, Influential Personality Weakness Difficult to operate at large scale Opportunity Content creation through social media & use of business intelligence. Threat Lack of quick adaptation and filtration of authentic data.

Risk Register
Risk Type Priority Impact Mitigation Review Frequency Cost

Obsolete analysis system


Data Theft Campaign Backfire

Tech

High to Medium
High High

Up gradation
Security Move plan B

Periodical

People Operation

Constant Constant

Employee Poaching
Higher cost of campaign Market research cost

People

High to Medium
Medium

Limited Access to info.


Reserve amount

Constant

Operation al & financial Financial

Quarterly

Medium

Fund for Quarterly data from third party

Risk

Type

Priority

Impact

Mitigation

Review Frequency
Constant

Cost

Authentici Operation ty of Data

High

Credible data collection sources Maintaini ng High Standards Diversifica tion

Competiti ve Firms Revenue Stream

Business

Medium

Quarterly

Financial

High

Yearly

BCP/Mitigation Plan
Campaign backfiring Test any plan within a focused group before launching. Have a Plan B in place to counter the anti party. Flood the media with positive reviews of the candidate and have a contingency plan in place. Data theft Securitization of confidential data across all levels in organization. Firewalls on the system to prevent duplication of data. Employee poaching Have stringent clauses against anti organizational activities in joining documents.

High Campaign cost : The fixed costs for public gatherings will vary from place to place hence a surplus pool needs to be in place for public meetings at prominent locations. Authenticity of data : Data procured from various agencies need to be authentic for proper findings hence it should be bought from leading MR firms.

Use of Technology
Installations of high end firewall and security system is one of the core part of our operations hence it will be one the most prioritized activity. Top end MR software is the need of the hour for us as we will align the campaigns based on the analysis of the data. We will tie up with VFX firms to build animated campaigns for digital platforms.

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