Professional Documents
Culture Documents
Oracle Exadata Storage and the HP Oracle Database Machine Competitive Seller Podcast
Mark Wulf Strategy and Business Development, Oracle IBM Systems and Technology Group Marty Carangelo IBM Oracle International Competency Center
Key Questions:
Oracle Technology Reps will be talking to your customer about an HP Oracle Database Machine
Disadvantages
A Single user is sequential. Add the second user, or more, and it becomes random Adding concurrent users or multiple concurrent query streams reduces the efficiency of brute force scan operations due to limited number of disk arms and optimization to disk throughput and sequential I/O. Data Warehousing requires heavy CPU and I/O infrastructure resources The more complex the query the more CPU and I/O required In order to take advantage a redesign of the query will have to take place
force processing back to the database tier which may be limited in processing power
Configuration limits scalability for very large and smaller data warehouses. Configuration limitations of disk and processing power make it difficult to optimize for different workload requirements Multi-tier architecture adds complexity for query optimization and requires additional DBA skills
Full Range of Data Warehouse Solution Options for IBM Systems and Oracle DB: Balanced Configurations
Custom
Flexibility for the most demanding data warehouse Benefits: High performance Unlimited scalability Completely customizable Industry-leading database and hardware
Reference Configurations
Documented best-practice configurations for data warehousing Benefits: High performance Simple to scale; modular building blocks Industry-leading database and hardware Available today
Partitioning RAC
Partitioning RAC
Partitioning RAC
They will cite bandwidth, benchmarks, and offer POC, (apples to apples comparisons!)
Deep discounts being offered Up to 25% on hardware and
50-70% on software Existing ELA for Oracle DB and RAC lowers costs Partial Exadata licensing to reduce cost Sell full hardware solution but only sell a portion of the software licenses for Exadata Storage Servers
5
Call to Action
Ask 2 Key Questions: Running Oracle DB, Implementing DW solution
Engage! Dont be afraid to compete Challenge references and performance claims
Oracle has made very few details public Oracle has not published any industry-standard benchmarks
Keep track of Oracle activities in your account Register competitive engagement with Richard Gordon or Amy Westlake Educate customer on IBM offerings Deliver whitepapers Deliver cover letter and proposal
For Internal IBM and on-request customer and business partner distribution
Value Proposition For Oracle Business Intelligence Deployments Cost/Benefit Case for IBM Power Servers, System x, and System Storage
Executive Summary: Cost/Benefit Case for IBM Systems and Storage with Oracle Business Intelligence Deployments
Gabriel Consulting: The Oracle-IBM Optimized Warehouse initiative finally gives small and mid-sized companies the same capabilities and tools that the big guys have, at a price that is much lower than competing solutions. Oracle & IBM: Big Time Data Warehouse, Low Price - August 2008
Copyright IBM Corporation 2009 Produced in the United States of America 2009 All Rights Reserved IBM, the IBM logo, ibm.com, and, are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. These and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol ( or ), indicating US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at http://www.ibm.com/legal/copytrade.shtml Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under Special attributions at: http://www.ibm.com/legal/copytrade.shtml#section-special Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.