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Associating
Questioning
Experimenting
Observing
Networking
ASSOCIATING
Ability to successfully connect seemingly unrelated questions, problems or ideas from different fields
The more diverse our experience, the more diverse is the association. Innovators spent time in exploring new and unrelated things
Understand, categorize and store new knowledge which helps the brain in recombining association Example: Steve job, the art of calligraphy, meditation practices in Indian ashram, the fine details of Mercedes Benz
QUESTIONING
Innovators ask questions that are provocative and challenge common wisdom Emphasizes on asking Why? and Why not? and What if?
Build the capacity to imagine opposites and reaching a synthesis which is better than the opposite ideas.
Embracing constraints to get out of the box insights. Example: Michael Dell hitting on his revolutionary business model
OBSERVING
Scrutinize the common phenomenon, observe the behavior of potential customers New business ideas come from observing other people and trying to live their life. Carefully and consistently look out for small behavioral details in the activities of customers, suppliers and other companies
EXPERIMENTING
Experimentation can be, intellectual exploration, physical tinkering or engagement in new surrounding. Make experiment in everything which you do
NETWORKING
Devote time and energy to find and test ideas through a network of diverse individual Meet people with different kind of ideas and perspectives to extend knowledge domains Attend idea conferences to get newest ideas, passions and projects. Example: Michael Lazaridis inspiration for Blackberry occurred at conference in 1987, wireless data system for coke
Thank You
Group 6 PGDM 2011 2013
Deepak Raja Amit Kanabar Bharti Verma Anil Behal Kumar Gaurav