Frasier Case Analysis

NBC
Bid for a show from another network (Dharma and Greg) Avenues would open up for networks stealing each others TV shows Increase in operating costs for all networks Begin a new show in place of Frasier Time consuming new shows take time to build up an audience base Expensive

PARAMOUNT
To shop the show to other networks
Limited to the two networks comprising the Big Three, ABC and CBS.

CBS had the edge since Paramount and CBS were owned by Viacom
ABC would not buy the show

NBC Offers

Paramount Offers

$ 4.75 Initial Offer No ZOPA Exist $5.0 Currently Pays

$6.0 Initial Demand

$8.0 Floated in Press

$5.50
Final Demand