Professional Documents
Culture Documents
Differences in Culture
Societies differ along cultural dimensions What is culture? How/why do social structure, religion, language influence cultural differences? What are differences between culture and values in the workplace (corporate culture)? Culture changes over time. What are some reasons behind this? Implications for business managers
Cultural Appreciation
Values Customs Aspects of culture Symbols
Language
What is Culture?
Culture:
a societys (groups) system of shared, learned values and norms; these are the societys (groups) design for living
Values: abstract ideas about the good, the
right, the desirable Norms: social rules and guidelines; guide appropriate behavior for specific situations
Folkways: norms of little moral significance
dress code; table manners; timeliness
Cultural Diversity
Values
represent personal or socially preferable modes of conduct or states of existence that are enduring.
Why doesnt McDonalds sell hamburgers in India?
Cultural Diversity
Customs
are norms and expectations about the way people do things in a specific country.
Why were 3M executives perplexed concerning lukewarm sales of ScotchBrite floor cleaner in the Philippines?
What is Culture?
the collective programming of the mind which distinguishes the members of one human group over another Culture, in this sense, includes systems of values; and values are among the building blocks of culture
Geert Hofstede
National Culture
Nation is a useful:
Definition of society
business
culture is a key characteristic of society can differ significantly across national borders
also within national borders
Culture is both a cause and an effect of economic and political factors that vary across national borders
Religion: system of shared beliefs about the sacred Ethical systems: moral principles or values that shape and guide behavior; often products of religion Major religious groups and some economic implications
protestant work ethic Islamic economic principles anti-materialistic, socially stratified anti-materialistic, social equality hierarchy, loyalty, honesty
languages Eskimos: 24 words for snow Words which describe moral concepts can be unique to countries or areas Spoken language precision important in lowcontext cultures
Language, unspoken Context... more important than spoken word in
Non-Verbal Gestures
Non-Verbal Gestures
Non-Verbal Gestures
Non-Verbal Gestures
It was brought to their attention the Spanish translation read, Are you lactating?
Clairol introduced the Mist Stick, a curling iron into Germany Only to find out that mist is German slang for manure.
In Africa, companies routinely put pictures on labels of whats inside, since many people cant read.
Coke then researched 40,000 characters to find a phonetic equivalent kokou kole, translating into happiness in the mouth.
Cultural Stereotypes
Cultural stereotypes: values and behaviors considered typical of a culture
Medium through which people are acculturated Language, myths, values, norms taught
Degree
to which people in a country prefer to act as individuals rather than in groups Describes the relations between the individual and his/her fellows
of need to avoid uncertainty about the future Degree of preference for structured versus unstructured situations
Structured situations: have tight rules may
uncertainty avoidance: people with more nervous energy (vs easy-going), rigid society, "what is different is dangerous."
values prevail:
Managerial Implications
Ethnocentrism
vs Polycentrism Must a company adapt to local cultures or can corporate -- often home-country dominated -- culture prevail? Cross-cultural literacy essential Do some cultures offer a national competitive advantage over others?