Professional Documents
Culture Documents
1. Pre transaction phase : Important elements of pre transaction phases are : Customer service policy. Service organization. Structuring the service. Customer education System design.
2. Transaction phase :
During this phase routine activities are performed. Steps are, Order fulfillment reliability Delivery consistency Order convenience Order postponement Product substitute
Post transaction stage This phase is important since it is related to customer satisfaction and building up of a long term relationship with the customer. Order status information Customer complaints Product installation & commissioning Customer education and training
Competition
Today the real competition is not company against company but rather supply chain against supply chain.
Throughout the history ; wars have been won and lost through logistics strengths and capabilities or the lack of them.
CUSTOMER SERVICE
Good customer service supports customer satisfaction. Customer service is the output of the logistics system. The key trade off of customer service: cost of lost sales Dissatisfied customer tells to average of nine others
Supply chain stratergy Planning Supply chain operations Supply Chain Managem ent
logistic
Enterprise application
procurem ent
Limitation of SCM
Resistance with in the company High initial cost Not suitable for small firms