Chapter 14: The Social Psychology of Entrepreneurial Behavior

Handy Kurniawan Rico Wijaya Gandhi Anugrah

Message of the journal

Social psychology is the scientific study of the personal and situational factors that affect individu The Social Psychology of Entrepreneurial Behavior researchers trained in the management tradition are less likely to be skeptical about some of the traditional means of examining entrepreneurial behavioral social behavior (Shaver, 1987, 18).

Message For The Journal(2)

Social cognition has been defined as thinking about people (Fiske, 1995, 151). This definition suggests that social cognition can be distinguished from abstract conceptual reasoning, problem-solving, or thinking about inanimate objects, all of which are surely cognitive processes, but none of which necessarily involve people as a critical part of the content.

Message From The Journal (3)

Rational decision-making may sometimes be in error, but it is not presumed to be affected adversely by feelings, emotions, or motivation. This, of course, is not a widespread assumption in social psychology, despite the popularity of research in social cognition.

Conclusion
The creation of a new venture is a truly social enterprise. It begins with the recognition of an opportunity (an act of social perception), continues through an organizing process that necessarily involves interaction with others, and culminates in a business that will reflect a corporate culture derived (intentionally or not) from its founders.

Implementation
Social Psychology of Entrepreneurial Behaviour is usefull to understand what customer wants In order to see the psycological aspect from the customer, entrepreneurs should have a better understanding of waht customer wants, and can deliver a good products for the customers For example: Nowadays some of the entrepreneur would love to join with other people to star new business, cuz delivering something that customer wants in two head is better than using one head. Hollycow does but theyve seperated already.

Theoritical
The theories and methods of social psychology would seem to be especially appropriate as ways to help understand the process of Social Psychology of Entrepreneurial. It has concentrated on the intrapersonal processes involved prior to the existence of an organization.

Suggestion for Future Studies

At this point in the development of the discipline of entrepreneurship, social psychological theories and methods have already had a significant impact. We suggest that social psychologys value to entrepreneurship can only increase in the future. To our consideration of social cognition, attribution, attitudes, and self-beliefs, we hope that the additional information is added like equity, bargaining and negotiation, investments in close relationships.