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PRESENTED BY:Sonuram faujdar kannojia Roll No: 38 COURSE: BMS Under The Guidance Of Vaishali Singh
INTRODUCTION TO ADVERTISEMENT
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
History of Advertising
15th and 16th century- printing developedadvertising expanded to include handbills. 17th century- advertisements in weekly newspapers in England- mainly books &medicines 19th century- economy expanded advertising grew 1841- first advertising agency established by Volney Palme in Boston, USA. 1875- N. W. Ayer & Son- the first full service agency in Philadelphia, USA
Classification of adverting
Advertiser :
Adverting budget Nature of organization
Area:
Audience:
Consumer Industrial Trade Professional
Media :
Type of advertising.
Newspaper Magazine Radio Television Directories Billboards
CONCLUSION
In todays competitive and a globalised economy the need and importance of advertising is increasing day by day, as the development in all fields is taking place rapidly. Advertising is really a very interesting and a very important topic related to marketing as marketing depends a lot on advertising. Advertising helps the advertiser to communicate the message to the consumer in a proper manner. Everyone needs advertising for promoting its products or services in this competitive market.