Professional Documents
Culture Documents
FMG 3232
Research Methodology
A system of models, procedures and techniques. This is the way Guiding the researcher Describing the various methods
Definition of Research
Search for the knowledge Advanced learners dictionary- careful investigation specially through search for new facts in any branch of knowledge Redman and Morry systematized effort to gain new knowledge
Cliford Woody defining problem, formulating hypothesis, collecting, organizing and evaluating data and reaching conclusion
Motivation of Research
Desire to get a research degree along with its consequential benefits; Desire to face the challenges in solving the unsolved problems Desire to get intellectual joy of doing some creative work; Desire to be of service to society; Desire to get respectability.
Aims of research
The general aims of research are: Observe and Describe Predict Determination of the Causes Explain
Objectives of Research
To gain familiarity with a phenomenon To portray accurately the characteristics. To determine the frequency To test the hypothesis of a casual relationship.
Significance of Research
Managers and administrators Researchers and Academics Government agencies Consultants Students
Characteristics of research
Purpose clearly defined Research process detailed Research design thoroughly planned Limitations frankly revealed High ethical standards applied The analysis of data should be sufficiently Findings presented unambiquously Conclusion should be confined
Types of research
1. Basic research: Discovering the new knowledge Benefits Society 2. Applied research: Solving the particular problem Benefits Affected groups
Deduction
Deduction is reasoning from the general to the specific. Deduction is important in scientific research. Theory Practice
Induction
Begin from the specific and moves towards the general Practice Theory There is no logical proof of induction: future cases may be different from those you have seen
Problems of Research
Uncontrollable variables Human tendencies Time and money Lack of computerization Insufficient interaction between university research departments and business establishments Lack of confidence on the part of business units to give information
Significant in solving various operational and planning problems of business and industry Market research (investigation of the structure and development of market) Important for formulating policies for purchase, production and sales
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Motivational research studies consumers motives in their purchase behavior (Consumer behavior) Operations research refers to the application of mathematical, logical and analytical techniques to the solution of business problems of optimization of resource use, cost minimization and profit maximization.
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Managers need research to measure and compare the ROI on various strategies.
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