Old logo and

slide template

NetQoS Evolution

01 Mar 2005

2005! Such a
long time ago!
Company Early History


Jan99: Founded as Sole Proprietorship, Team=2

Mar99: Incorporated, Team=2

Jan00: Deployed RA on client network, Team=2

Mar00: Sought VC funding, Team=2-4

Jun00: Closed on $11 Million Financing, Team=2

Aug00: Kitchen Club=>Chevy Chase, Team=10

Sep01: Moved to Bridge Point, Team=45

May02: Closed on $5 Million Financing ($16M)

Sep02: Team=56 full-time

May03: Closed on $5 Million Financing ($21M)

Feb05: Team=72 full-time Today we
have 247
employees
© NetQoS, Inc. 2002
Initial Team

Mark Gully (3rd) – HR Dept Head

Brett Panter (4th) – Finance Dept Head

Paul Steiner (5th) – Systems->Software Engineering->Sales

Jim Sampson (7th) – Training->Support->Account Mgmt->Sales

Shane Bordeau (8th) – Systems->Support->Sales

Dan Street (9th) – IT/Systems Dept Head

Ben Haley (13th) – Software Engineering Dept Head *

Mia Dubberke (14th) – Marketing->…->Account Mgmt

Rob Osterhouse (15th) – Perf Engineering Dept Head * [29Sep00]

…

Gone are Donny (6th), Robert (10th), Ed (11th), Wilson (12th)

…

Sales: 2 Teams, Scott was our 1st choice to lead [02Jan01]

Marketing: 3 Heads, Michael was our 1st choice to lead [30Apr01]

© NetQoS, Inc. 2002

NetQoS Slogans


Jan99: “Improving Network Performance”
 Two-person consulting firm This lasted a
 Names: Network Reporter, Virtual Consultant whole month.

Jun00: “When Network Performance Matters”
 First funded
 “Powered by NQ-View, Augmented by Professionals”
 Names: NQ-View, NQ-VC, NQ-007
I can’t believe we’re still in

July00: “Our Name Says It All” business after running with
 First Marketing VP this slogan for 18 months.
 Names: VisionQuest, NQSA

Sep02: “Performance Experts”
 Names: Reporter-Analyzer, SuperAgent, NetFlow Manager, Investigator,
Surfer

© NetQoS, Inc. 2002

NetQoS Logos

Seriously.
What were we
thinking?

Back then, we
were experts.
And it spins
Aw, man, that too!
swoosh brings
back memories!

© NetQoS, Inc. 2002

NetQoS PowerPoint Templates

Welcome to NetQoS
Network Analysis/Modeling:
Improving Business Communications Austin, Texas
First Annual NetQoS
Cathy Fulton, NetQoS NetQoS: When Network Company Gathering
Performance Matters

Yep, we really
used that logo…

Performance Experts

Application
Board Meeting Emulation
February 19, 2001
November 1, 2000 Corporate Summary

© NetQoS, Inc. 2002

Client Growth (219 in Feb05)

# Unique Clients (by Qtr)

50
45
40
35
There’s
30
Schlumberger!
25
20
15
10
5
0
Q4/00 Q1/01 Q2/01 Q3/01 Q4/01 Q1/02 Q2/02 Q3/02

© NetQoS, Inc. 2002

Annual Revenue It’s five times
this now!
Millions
$12.0

$10.0

$8.0

$6.0

$4.0

$2.0

$0.0
2000 2001 2002 2003 2004

© NetQoS, Inc. 2002

Hahahahahahahaha!

NetQoS: When Network

Performance Matters
 Performance Management
HTTP (Web), FTP (File)
SMTP (E-mail), Real Audio

WAN Link

 Performance Management Solves Problems

Optimizes the efficiency of network resources
measured in terms of application bandwidth,
response times and traffic flow. Some things
haven’t changed.

NetQoS Confidential
 This looks practically simple by
today’s standards.

Typical Fortune 1000 Network

 Scale: 1000 lines, 700 sites, 70 telcos, 38000 users

 Complexity: Interdependent mesh, dynamic flux
 Investment: Hardware, software, people

NetQoS Confidential
Our investments
Example: Traffic Types
in UI
development
were well worth
it. Would you
want to work with
this?

Note no entries
for BitTorrent,
YouTube, or
Facebook.

NetQoS Confidential
 Example: Web Usage
Online porn is what companies
worried about before World of
Warcraft.  Legal
Issues?
 Business
is 24hrs for
global

NetQoS Confidential
NetQoS – What Does it Mean?
 net • kōz – Web Page for Insomniacs

 net • kwáz – Australian for Networking

Mental note. Never let
engineers name your company.
 net • q • o • s
 Net – short for networking
 QoS – industry term for Quality of Service