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Old logo and

slide template

NetQoS Evolution

01 Mar 2005

2005! Such a
long time ago!
Company Early History


Jan99: Founded as Sole Proprietorship, Team=2

Mar99: Incorporated, Team=2

Jan00: Deployed RA on client network, Team=2

Mar00: Sought VC funding, Team=2-4

Jun00: Closed on $11 Million Financing, Team=2

Aug00: Kitchen Club=>Chevy Chase, Team=10

Sep01: Moved to Bridge Point, Team=45

May02: Closed on $5 Million Financing ($16M)

Sep02: Team=56 full-time

May03: Closed on $5 Million Financing ($21M)

Feb05: Team=72 full-time Today we
have 247
employees
© NetQoS, Inc. 2002
Initial Team

Mark Gully (3rd) – HR Dept Head

Brett Panter (4th) – Finance Dept Head

Paul Steiner (5th) – Systems->Software Engineering->Sales

Jim Sampson (7th) – Training->Support->Account Mgmt->Sales

Shane Bordeau (8th) – Systems->Support->Sales

Dan Street (9th) – IT/Systems Dept Head

Ben Haley (13th) – Software Engineering Dept Head *

Mia Dubberke (14th) – Marketing->…->Account Mgmt

Rob Osterhouse (15th) – Perf Engineering Dept Head * [29Sep00]



Gone are Donny (6th), Robert (10th), Ed (11th), Wilson (12th)



Sales: 2 Teams, Scott was our 1st choice to lead [02Jan01]

Marketing: 3 Heads, Michael was our 1st choice to lead [30Apr01]

© NetQoS, Inc. 2002


NetQoS Slogans


Jan99: “Improving Network Performance”
 Two-person consulting firm This lasted a
 Names: Network Reporter, Virtual Consultant whole month.

Jun00: “When Network Performance Matters”
 First funded
 “Powered by NQ-View, Augmented by Professionals”
 Names: NQ-View, NQ-VC, NQ-007
I can’t believe we’re still in

July00: “Our Name Says It All” business after running with
 First Marketing VP this slogan for 18 months.
 Names: VisionQuest, NQSA

Sep02: “Performance Experts”
 Names: Reporter-Analyzer, SuperAgent, NetFlow Manager, Investigator,
Surfer

© NetQoS, Inc. 2002


NetQoS Logos

Seriously.
What were we
thinking?

Back then, we
were experts.
And it spins
Aw, man, that too!
swoosh brings
back memories!

© NetQoS, Inc. 2002


NetQoS PowerPoint Templates

Welcome to NetQoS
Network Analysis/Modeling:
Improving Business Communications Austin, Texas
First Annual NetQoS
Cathy Fulton, NetQoS NetQoS: When Network Company Gathering
Performance Matters

Yep, we really
used that logo…

Performance Experts

Application
Board Meeting Emulation
February 19, 2001
November 1, 2000 Corporate Summary

© NetQoS, Inc. 2002


Client Growth (219 in Feb05)

# Unique Clients (by Qtr)

50
45
40
35
There’s
30
Schlumberger!
25
20
15
10
5
0
Q4/00 Q1/01 Q2/01 Q3/01 Q4/01 Q1/02 Q2/02 Q3/02

© NetQoS, Inc. 2002


Annual Revenue It’s five times
this now!
Millions
$12.0

$10.0

$8.0

$6.0

$4.0

$2.0

$0.0
2000 2001 2002 2003 2004

© NetQoS, Inc. 2002


Hahahahahahahaha!

NetQoS: When Network


Performance Matters
Performance Management
HTTP (Web), FTP (File)
SMTP (E-mail), Real Audio

WAN Link

 Performance Management Solves Problems


Optimizes the efficiency of network resources
measured in terms of application bandwidth,
response times and traffic flow. Some things
haven’t changed.

NetQoS Confidential
This looks practically simple by
today’s standards.

Typical Fortune 1000 Network

 Scale: 1000 lines, 700 sites, 70 telcos, 38000 users


 Complexity: Interdependent mesh, dynamic flux
 Investment: Hardware, software, people

NetQoS Confidential
Our investments
Example: Traffic Types
in UI
development
were well worth
it. Would you
want to work with
this?

Note no entries
for BitTorrent,
YouTube, or
Facebook.

NetQoS Confidential
Example: Web Usage
Online porn is what companies
worried about before World of
Warcraft.  Legal
Issues?
 Business
is 24hrs for
global

NetQoS Confidential
NetQoS – What Does it Mean?
 net • kōz – Web Page for Insomniacs

 net • kwáz – Australian for Networking


Mental note. Never let
engineers name your company.
 net • q • o • s
 Net – short for networking
 QoS – industry term for Quality of Service