Professional Documents
Culture Documents
Or which are the top 10 MBA Employers in the world (Universum 2010)? And in Finland?
http://www.greatplacetowork.com/what_we_do/lists-fi.htm
Generation X: 19611981
Generation Y: 19811997/2000
Motivating Gen Y
When looking for a job Gen Yers want (in this order):
Work flexibility
Staff activities Non financial rewards Salary
HR perspective
Performance Management where is our talent in the organisation?
Leadership Values and Culture Individual and Team Competence Performance Review
HR Processes
Who is it for?
Potential employees to persuade more and better
applicants to apply and accept offers
Brand Strength
Brand strength Employer Brand
The unique and differentiating promise a business makes to its employees and potential candidates
Employee experience
Actual delivery of the promise throughout the employee lifecycle
Attraction of the right candidates Employee engagement and retention Differentiation from competitors Customer engagement and retention
Employee Value Proposition Employee vision Personality Key messages Strengths/areas to improve Brand book Communication strategy Communication tools
Awareness
Performance review
PostApplication Experience
PreApplication Experience
Career site
Commitment
Management behavior
Consideration
Employer Brand
Company brand
Invitation letter
Engagement
Introduction
Application Experience
Interview Rejection letter Contract handling
Preference
Assessment
Lessons learned
Dont underestimate the size of such an initiative
Is your brand attractive to new recruits? Does it help you present a strong employer brand in the marketplace? Who manages your Employer Brand HR or Marketing?