Professional Documents
Culture Documents
Vipin Das
Lemon Tree Hotels was founded by Mr. Patu Keshwani in 2002. The first Lemon Tree Hotel opened in Gurgaon in June 2004. It is in Udyog Vihar with 49 rooms Lemon Tree Hotels Private Limited (LTHPL) is the parent company which owns the Lemon Tree Hotels brand Headquartered in New Delhi
RedFox hotels
Target Group
Mid Market travelers looking for comfort (Red Fox Hotels), Leisure Travelers (Lemon Tree Premier)
Positioning
An Internationally acceptable Mid Market hotel which values each of their customers by providing them a Fresh, Fun & Refreshing experience.
Warburg Pincus (one of the worlds leading private equity funds) invested Rs. 210 Cr in the company in July 2006
Kotak Realty and Shinsei Bank of Japan invested another Rs. 150 Cr in the company
These investments have been used to fund the further growth of the Lemon Tree Hotels network to enhance the companys Pan-India presence.
Indias first largest and finest chain of upscale hotels and resorts
The Lemon Tree Hotel Company has been created specifically to meet the needs of the discerning business and leisure traveler who requires quality services at moderate prices. Lemon Tree Hotels are upscale hotels and resorts. The company is rapidly creating a strong position with in the hospitality sector, in the mid market segment. Aims to provide comprehensive business and leisure facilities in a fresh, fun and spirited environment. The company designs, develops, owns and manages all its properties.
Spirited Fun We create an exciting and spirited work environment encouraging our colleagues to think freely.
Excellence We always drive excellence in what we do.
Supporting Government
Training And Sensitizing Tribal Art Art Objects Through People For Animals Adopted Dogs
Caring for the Environment Energy Conservation Water Conservation Green Fuels and Green Materials Waste Management Noise Pollution Management Operational Practices
One-star Two-star
SWOT Analysis 1. The Lemon Tree Group of hotels provides a Variety of 21+ Hotels starting of from Mid Market to Upscale Hotels 2. The Hotel has a cozy and homely felling about it which is something customers like 3. Indian cultural and geographical diversity pulls tourism 4. The Hotel has extremely friendly staff (They have particular staff in yellow ribbons). This staff is especially present to solve grievances of people 5. The Lemon tree group believes in providing the ultimate refreshing experience. Strength They produce their own soaps and shampoos 1. No presence in 2 of the Largest Metros i.e. Mumbai & Kolkata 2. Newer in the industry hence less market share Weakness 3. Lesser in terms of hospitality experience compared to market leaders 1. MICE (Meetings, Incentives, Conferences & Exhibitions ) Lemon tree has its its presence in important cities like Bangalore where Meeting and conferences can be held 2. Mid Market Hotels are receiving Increasing Government support 3.The Lemon Tree group are small affordable hotels hence providing the ideal option Opportunity of a weekend get away 1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by already existing Threats players due to the high initial investment
Vivanta, Sheraton, Trident, Zuri, Ista, Novotel, Courtyard Marriott, Le Meridien, Hilton, Crowne Plaza, Radisson
Upscale
Park Plaza, Gateway, Aloft, Royal Orchid, Sarovar Premier, Fortune Select, Four Points
Mid-scale
Ibis, Pride, Sarovar Portico, Fortune Park, CIS, Park Inn, Premier Inn
Budget / Economy
Ginger, Hometel
Lemon tree gives a lot of importance to manpower planning, as they have to decide for next couple of years how many employees do they require as a plan for expansion, right for the entry level to managerial position.
This will help the organization to expand their business. Employer can plan their Labour cost and work according to it. By Recruiting new candidates will the help the organization with new and unique idea's which will help the company to gain more market share
All the employees are required to visit the website of the Lemon Tree Hotels and keep themselves updated. The site is updated with the ongoing promotions, the special offers, awards and contact information for all the locations under various tabs
At the time of booking or upon checking in at any Lemon Tree hotel or resort, the customer needs to mention his membership no. The points will automatically get credited to his membership account. These points can be redeemed for holidays and memorable meals at the participating Lemon Tree hotels and resorts or for popular branded merchandise selected by Lemon Tree Rewards.
Guests earn points on all eligible transactions. The check-in and check-out formalities will are easier, faster and more flexible.
Lemon Tree Rewards special offers will help them enjoy greater value from their transactions at all Lemon Tree hotels and resorts.
The Lemon Tree Rewards has four membership tiers Blue Silver Gold Platinum The higher your tier, the more benefits you enjoy. The points never expire and the members can redeem points against hotel stays by booking online at www.lemontreerewards.com
Anticipatory service
Defect free product Fond farewell