Lets insure our kids future

CLEAR ACROSS CANADA DRIVE

Discussion January 18, 2014

Canadians spend at least $3 Billion parked, annually.

80% buy in: Canadas leading IDLE-FREE Campaign.

Suggested Agenda IBC Jan. 17, 2014

Top of mind Q and A Short & long term opportunities GoGreen: who we are

Our top of mind questions:

How valuable are the following to IBC:
Reduce number of cars left running when parked, across Canada Help customers save money, protect their kids health, environment, vehicles Reducing CO2, fuel for severe weather Quantifying and measuring the value of green PR by the company

Short term opportunity

CLEAR ACROSS CANADA DRIVE
IBC, A National Sponor
Two sponsor levels: national, regional Natural community partners: health, education

Budget, logistics in development

Building on track record, leadership, Clean Air Day (5th year)

Longer term, Post June 4

Broker, stakeholder out-reach AUS Partnership Viral videos (eg. Drill Sgt. Al) Coaching / branding Apparel, swag Smart phone APP

STRATEGY #1
#1 CAR GUY, DOCTOR, POSTER GIRL DRIVE SOCIAL BUZZ

CLEAR ACROSS CANADA

MAY 1 Vancouver June 4 Halifax CLEAN AIR DAY

CLEAR ACROSS CANADA IDLE-FREE DRIVE

Partners DRIVE PR/Buzz 33 days Social media CLEARS THE AIR on IDLE-myths

Vancouver May 1 to Halifax June 4

NATIONAL CLEAN AIR DAY, June 4, 2014

May 1 Vancouver

IDLE-FREE

June 4
Clean Air Day

DRIVE

Halifax

CLEAR ACROSS

CANADA

3 min. Sponsor Video

CANADAS LEADING IDLE-FREE CAMPAIGN

2013:
Clean Air Day Flash Mob, Canada Games Centre

2012:
Clean Air Drive with Efficiency Nova Scotia

2011:
'IDLE-FREE Pace Car, #1 car guy, Al MacPhee

2010:
Clean Air Drive with Mic Mac Mall

2009:
Ambassatours Gray Line, IDLE-FREE bus

Longer Term: AUS Partnership Pilot

Athletics takes lead on emissions, clears the air on campuses and communities across the region Student athletes: green icons, social media buzz Students, alumni, university employees $ave tens of thousands in emissions, annually

Objectives
Reduce climate change risk by inspiring Canadians to save tens of millions in fuel / emissions annually Reduce insurance risk / costs by reducing thefts of vehicles left IDLING across Canada

SEE AUTO & TRUCKING ATLANTIC

IBC PEER Leadership

Community engagement - strong affinity with health, education and sustainability sectors

Affinity towns/cities - many with 'antiIDLING' bylaws difficult to police or enforce

Benefits IBC
Leverage sound, simple IDLE-time advice into a significant green PR advantage IBC brokers / employees: Save $100Ks fuel & maintenance annually on personal vehicles Pride on clearing the air for our kids

Numbers really add up

1,000 Drivers Annual Savings @ 10 min / day
$200 per vehicle x 1,000 inspired drivers =

$200,000 fuel
1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL

$600,000 fuel
750 to 1500 tons emissions

IBC NEXT STEPS

IBC GoGreen Budget / Planning Conference ASAP COMMITMENT By:

Canadas Leading IDLE-FREE Campaign in transition:

From grass-roots / not for profit to go green agency.

GRASS ROOTS BEGINNINGS

From Canadian IDLER to IDLE-FREE Guy
I made a promise to my kids to do something.
Former radio / TV host fell into Canadas leading IDLE-FREE campaign. 9,000 pro-bono hours, 8 years. Hockey dads journey began at his kids school in 2006. SEE A Fathers Story

TRANSITIONING FROM:
The Childrens Clean Air Network IDLEFREE.org
Canadas only registered charity dedicated to reducing IDLE-time

Click to View / download Case for Support brochure

TRANSITIONING TO

We are the 'go green agency', dedicated to marketing the 'little green things' that add up. For our kids.
Our Mission To inspire and transform the way we live our lives for the benefit of future generations.

OUR PRODUCTS AND SERVICES

PR / Communications Marketing / branding Professional Speaking Motor Coaching (fleet training) Educational content Social software (smart phone apps) Branded apparel / swag

The MARKET for our MOVEMENT

See the leading Slideshare

Were marketing a movement

to save $33 Billion / year

when were parked.

ON/OFF vehicles (not hybrids/electrics), majority fleet for years We can save $Billions IDLE-time. SEE the leading Slideshare. ANTI-IDLING by-laws, signs, unenforceable, ineffective. IDLE-time: LOWest-hanging fruit in the 'go green' store. Engines off = 'instant green'. Climate change: accelerating. Our air can cause cancer: U.N. reports. Childrens asthma rates: QUADRUPLED the past 25 years.

Most under-reported business story?

Green economy RACING ahead. Google any major brand + sustainability. IncludingGoogle.
Walmart, sustainability Google, sustainability Ford, sustainability GM, sustainability Toyota, sustainability Apple, sustainability Coca-Cola, sustainability

Aug. 2004

IDLE-FREE Guy
LIGHT BULB COVER

CLIMATE CHANGE:
Accelerating.

See the article

Nov. 2012 Hurricane Sandy

See the article

Dec. 2013 Kiribati

See the article

Childrens asthma:
400% increase in 25 years.

It is an epidemic.
Cinncinnati Childrens

We can have a huge impact by inspiring this one small habit.

-Al MacPhee Honourary Chair IDLE-FREE for our kids Chair (2012) Canadian Automobile Dealers Association

Auto dealer partnerships

enormously important.
Dr. Goldbloom interview

Dalhousie Eco-Efficiency Award

Cause marketing
Better than marketing?

Were saving tens of thousands annually, IDLE-FREE for our kids.

CEO Dennis Campbell, Ambassatours Gray Line

SAVINGS EXAMPLE
1,000 Drivers

Annual Savings @ 10 min / day

$200 per vehicle x 1,000 inspired drivers =

$200,000 fuel
1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL

$600,000 fuel
750 to 1500 tons emissions

WHY OUR CAMPAIGN WORKS. KIDS ARE THE MESSENGERS.

VIDEO: KINGSWOOD KIDS, 2006

WHY OUR CAMPAIGN WORKS. 80% BUY IN: EMOTION.

Hear #1 car guy

WE INSPIRE KIDS OF ALL AGES.

MEET ROBIN
Marketing student

MEET BILL
Former Lung Assoc CEO