A real life successful venture model

A social entreprenurship should be successful and at the same time socially responsible leading to the improvement of the society. The model of organic agriculture farm has apart from being conceived also includes a real life farm successfully run generating profit for the entrepreneurs attracting more entrepreneurs to take up such ventures

Social Entrepreneurship on Healththe holistic way

Name of the Author: K.Mohan(Mohan Sanjeevan) Name of the Organization: Science and Science Fiction Writer, Poet , Researcher, Resource person, National facilitator, Xovian

Health is wealth the venture focuses on health

Focus on health is essential for any progressive society . It is divine if it incorporates a holistic approach. Though the term holistic refers to alternative traditional methods of health, it may also be extended to emerging fields like organic farming providing healthy nutritious food ensuring good health and environment

Health gets affected when the bodys immunity gets affected

It is a known fact our health gets affected when our bodys ability to counter the illness causing factors , germs etc., is affected. The bodys ability to fight disease is called immunity and the lack of immunity leads to disease. When we analyse the reasons for the affected immunity the practice of agriculture using synthetic fertilizers and pesticides is largely responsible for toxic food thereby affecting our health when consumed. Use of these synthetic fertilizers and pesticides also affect soil health killing beneficial earth worms and affect the water bodies when they run off into them.

The need for the health oriented social health entrepreneurship

As we have seen the use of synthetic fertilizers and pesticides lead to poor health there is need for the suitable agricultural practice. That is where the organic farming using natural fertilizers and pesticides comes in

Setting up the health/good environment based Venture

Having decided to set up the health oriented environment protecting venture we go about setting it up keeping the objectives in mind. The social entrepreneurship in this field may be taken up by acquiring agricultural lands and using them for organic farming as a collective efforts of youth. A group of enthusiastic youth interested in the well being of the people in the society and may take up this route to ensure good health by avoiding ill effects of synthetic pesticide and fertilizer fed route of agriculture. The practice of use of natural fertilizers and pesticides may be followed in the lands acquired and health wise nutritious foods produced.

Setting up self-owned outlets for selling the produce of organic farming lands

The produce of such organic farming may be sold by self-owned organic food outlets, where traditional nutritious varieties of rice, wheat ,other grains, vegetables, greens may be sold. Though this appears to be a commercial venture, the welfare and development of people is its basic objective making it a noble social entrepreneurship.

Organic food eateries may be run to cater to the citizens

Apart from sales, organic food eateries may be set up by the farms to serve as another farm of captive use for the farms ensuring at the same time good healthy hygienic nutritious food to the citizens

Well run farms to act as model farms

A well run farm may serve as a model farm for other aspirant youth to emulate and set up farms of their own. Necessary training may be had from the model farm.

Model farms may form co operatives amongst themselves

As more and more model farms come up leading to proliferation of these farms further the model farms and other farms can form cooperatives among themselves for better synergy and efficient distribution of their produce and creation of awareness on such farms

Workshop on Organic farming, home and terrace gardens, traditional variety nutritious food varieties of cooked foods preparation

Aside from the on field training imparted in the fields, workshops may be conducted in towns and cities too creating awareness on the organic farming and training the aspirants in this field among the populace. At the time of workshop training on home gardens, terrace gardens may be imparted and display of food grains and vegetables grown in the farms may be done. The nutritional values of the traditional food varieties grown by organic farming may be illustrated by posters and pamphlets during the training. . The long forgotten traditional nutritious cooked food varieties may be prepared and displayed to create awareness on the nutritious traditional food which have been forgotten by the present modern day society.

Display of Organic farming produce for sales during workshops

As the workshops are strong points for interaction with the citizens of the cities, towns etc., they may appeal as a buying point for their needs. Once they come to know the availability of such produce through the outlets they may visit the outlets regularly for their requirements.

The Workshops breed more organic farms, home and terrace gardens
The workshops conducted motivate many to take up organic farms in their available lands. Home gardening and terrace gardening will also be taken up by many leading to consumption from their own farms and gardens

More Organic farms, home and terrace gardens lead to consumption of healthy leading to good health and sound environment

Creation of more organic farms, home and terrace gardens make way for production of healthy non toxic food stuff. The healthy agricultural and home and terrace gardens lead to healthy environment and increased consumption of healthy food. All auguring well for the sound health of the citizens.

The integrated model farm achieves its objective of noble social entrepreneurship

The integrated approach of acquiring agricultural lands by collective youth, organic farming in them, setting up of organic food outlets either by just selling organic food varieties or by combining both organic food variety sales and eateries using the organic food varieties. This will make the venture a fully integrated one comprising farming, a training hub for other aspirants, retail outlets for the produce of the farms, organic food eateries ,conducting workshops on nutritional value of the traditional varieties grown organically

Here is that real life farm

A group of young friends who quit their corporate jobs ranging from software, college professor, those who studied in IIT , Marketing Specialists, Traditional Millet and other food cooking experts etc., set up an organic farm acquring land on lease very near to Chennai a most unlikely place to set up such farms given the real estate scenario making inroad s into villages nearby the city. Jagannathan studied 210 agricultural families in a village and also visited several villages doing organic farming . They also met noted organic agriculture pioneers like Dr.G.Namaalvar. To his shock he found a farmer having damp cloth around his belly to control hunger. Also it was found they incurred 1.6 crore rupees worth fertilizers , pesticides , medicines and alcohol. If only they could turn into organic agriculturists they can save this money and use it more comfortably for their other expenses. But it takes two years to turn the soil fertile again which became toxic and barren without any nutrition due to non organic farming, In such a scenario greens may be cultivated more profitably. They cultivated greens to start with and made profits learning many things as they grew

The farm has developed into a model farm as envisaged in this social entrepreneurship on Health- the Holistic way

They produced , marketed it themselves employing their own marketing by their volunteers. They are inspiring others to set up such ventures by acqauiring lands because of their witnessed success. They have inspired more than 12 groups in their area to set such farms. They conduct workshops to the students and other aspirants on organic farming. They have formed also a subsidiary to teach Millets cooking which are nutritious and fibrous in nature ensuring easy digestion and removal of wastes from the body. It has devoloped model farm as envisaged in the idea for such venture.

THANK YOU
Social Entrepreneurshippically yours, Mohan Sanjeevan