Research Methodology

Presented ByShobha Singh

TopicDiscuss the objectives of managerial

research?

Table of contents
Topic What is Research? Meaning of Objectives Managerial Objective Common objectives of managerial research Examples Reference

What is Research?
Research is the systematic process of

collecting and analy!ing information "data# in order to increase o$r $nderstanding of the phenomenon abo$t %hich %e o$r concerned or interested&'
Managerial research

"as a form of systematic inquiry that contributes to knowledge in the field of management".

Objectives
Objectives specify %hat the research project

proposes to accomplish "do( achieve( estimate( determine( meas$re( eval$ate( etc&#

Objectives are $s$ally best specified in

general and specific parts& Often the shortest part of the proposal( b$t it is the center iece&

!eneral objective ) states the main p$rpose of the st$dy& *t sho$ld derive directly from the research problem statement& One sentence is best+ S ecific objectives ) a set or list of s$bobjectives( each of %hich contrib$tes to achieving the general objective

Managerial Objective- ,&M&-&R&T&

Specific Meas$rable

"ttainable

#es$lt-oriented and relevant

$ime-bo$nd

Specific Objective
*s yo$r objective S ecific? *f yo$ have a specific objective( yo$ sho$ld be able to ans%er the follo%ing

six .$estions/
%hat/ What do yo$ %ant to accomplish? %hy/ What are the reasons( p$rpose or benefits of accomplishing the

objective?
%ho/ Who is involved? Who are the sta0eholders? %here/ Where is it going to happen? %hich/ Which attrib$tes are important? "Re.$irements and constraints1

ris0 and protective factors#&

Measurable Objective
*s yo$r objective measurable? *f yo$r objectives are specific and meas$rable( yo$ sho$ld be able

to establish concrete criteria for meas$ring progress to%ard the attainment of each&
2o% %ill yo$ 0no% %hen it is accomplished? What indicators %ill yo$ loo0 for to meas$re progress and s$ccess? -re data to meas$re yo$r progress and s$ccess readily available? Or do

yo$ need to develop ne% meas$res( e&g&( s$rveys( foc$s gro$ps( etc3?

Attainable Objective
*s yo$r objective attainable? 4iven reso$rces available to yo$( the objective m$st be realistic

and attainable&
5o yo$ have s$fficient financial capacity to accomplish yo$r objective? 5o yo$ have personnel %ith s$fficient abilities and s0ills to accomplish

yo$r objective "incl$ding eval$ation#?

5o yo$ have s$fficient time to accomplish yo$r objective? What other types of reso$rces do yo$ need to attain yo$r objective "i&e&(

technology( space( e.$ipment( etc3#?

Result-Oriented and Relevant Objective

*s yo$r objective result-oriented and relevant?

6ltimately( yo$r objectives sho$ld help yo$ achieve

yo$r major project goal"s#&

*s it %orth%hile? *s this the right time? 5oes this align %ith other efforts7needs?

Time-Bound Objective
*s yo$r objective time-bound?

Objectives sho$ld have starting points( ending points(

and fixed d$rations&

When %ill yo$ achieve this objective? When %ill yo$ $nderta0e activities to achieve o$r

objective?
When can yo$ expect to see some short-term o$tcomes?

Common objectives of managerial research

5ecision Ma0ing 8roblem ,olving *ncreased need for more and better information in ever

changing environment
Controlling *nnovation 9act finding 6rge of 0no%ledge

Mar0eting Research
Mar0eting research is the f$nction %hich

lin0s the cons$mer( c$stomer( and p$blic to the mar0eter thro$gh information

Objectives
"cademic objectives To gain a%areness abo$t a phenomenon To achieve ne% insights into s$bject&

&tilitarian objectives To $nderstand mar0eting c$lt$re( environment & To $nderstand mar0eting decision process To gain information regarding man$fact$rers( retailers( s$ppliers
of all 0inds of services&

2R Research
2R research may be defined as the systematic

investigation of a problem related to h$man reso$rce management %ith a vie% to solve the problem or to derive principles governing the sol$tion of the problem&

Objectives
To eval$ate c$rrent 2RM practices To identify practices %hich are not in t$ne %ith

effective $tili!ation of h$man reso$rces

To identify the impact of training programs in %or0

place&
To $nderstand the organi!ational c$lt$re %ith respect

to h$man reco$rse

Reference
%%%&colmr&research&va.gov/mgmt_research_in_va/.../evidence.cfm( :;

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%%%&aichi-$.ac.jp/foreign/englis /rc_tms. tml! <>,eptember <;=: %%%&ipeindia&org/main/inde".p p#page$journal... managerial...research,

:; ,eptember <;=:
%%%&bo$ndless&comhttps/77%%%&bo$ndless&com7mar0eting7cons$mer-

mar0eting7( :; ,eptember <;=:

%%%&%i0ipedia&org http/77en&%i0ipedia&org7%i0i79inancial?analyst( :;

,eptember <;=:

Than0 yo$+