Flip!

The hottest news for every

fearless boy

Author: Vit Horky December 2006

Introduction to Marketing and Advertising, Prague College, Lecturer: Anastasia Paraskou
 What You can expect?
• 1 | What is Flip
• 2-4 | How can I use it
• 5 | Who is customer
• 6 | How to attract them
• 7 | Who are competitors
• 8 | Promotional strategy
• 9-12 | Advertising strategy & Media
• 13 | Conslusion
 1|What is Flip?
• It is composed of the rope, the carabiner
and the handrail
• Flip is joint of a toy and tool for fun, spare
time and fashion accessory.
• One size, variety of product lines,
accessories
• Flip is cool, trendy and brings new
entertainment for youth
 2|How can I use it?
• More is a toy simple more brings human
fantasy and inventiveness.
• Flip is a toy as well as fashion accessory
• Youth like competition and game, they
want to compare each other
• They want to be active, cool, trendy
 3|Usage: game
• Primary function: game
• User can seesaw, slide and slip, it
depends on user´s fantasy
• Move, play, make tricks, have a fun
• In a bus, in a metro or in a tram, on a
street, at school
 4|Usage: fashion accessory
• Secondary function: Fashion accessory
• Variety of versions and color variations
• New extraordinary fashion style
• You can have it attached to key pouches,
belts, tights, jackets or bags.
 5|Who is customer?
• Man, male, 14, at grammar school, with
parents, in city
• hobby: music, sport, friends, exciting and
extraordinary entertainment
• rebellion, provocation, protest against
parents and mature, -against law and
order.
• Pocket-money: 400 CZK per month.
 6|How to attract them?
• Product simplicity, low price, many
variations, interesting package, cool image
• Interaction
• Provocative
• Unlimited usage, room for originality
 7|Who are competitors?
• Flip is the first product on new market
• Similar products: Heelys shoes
– lightweight athletic shoes with wheel housed
on heel; you can walk/run as well as roll
• Skateboardes
– popular for more than 50 years
– specific fashion, new subculture
• Interesting entertainmens: „Bats“
8|Film your crazy use of Flip!
• joint of enjoyment outdoor and indoor
• interactivity between producer, customer
and potential customer
• record funny videos with crazy using
of Flip
• make a movie > send it > be voted on Flip
´s website > win and be famous!
• long-term competition
 9|Advertising strategy
• Advertise Flip as a trendy product for
every fearless boy in connection to
advertise Flip as a cool fashion accessory
• Used media: TV, Magazines, Indoor,
Internet
• Price of ads vs. potential effectiveness
 10| Extraordinary TV ads
• They present always one of the voted
customer´s video
• They invite to visit Flip´s website to vote
 11| Essential Internet
• Presentation on the product, all product
lines and special collector series
• Information about usage safety
• Presentation of sended customer´s
competetive videos
• Voting
 12| Indoor and Magazines
• Indoor advertising on frames B1
• Placed at schools, canteenes, hobby and
spare-time activity centres for children and
youth
 13| Selling potential of Flip
• Prices of the product and its product lines
are same in all selling-points.
• From 145 CZK
• It is cheap, it looks interestedly,
extraordinarly
• Flip can be very successful
• Success hinges on advertising very much
Our customers have to NEED IT!