Professional Documents
Culture Documents
Is it worth it?
PANELISTS: Audra Hoy / @audra_hoy / BrownBoots Interactive Beth Myers Landbo / @BethMyersLandbo / FCEDC Marcus Sanford / @mesgdesign / BCI Burke Co.
L. I. S. T. E. N.
The single most important reason to be involved in social medialistening to your customers.
Listen to: What they are saying about you (the good, the bad
and the ugly)
What they are interested in, talking about and searching for Perceptions of your industry "Social Media: Is It Worth It?" The communication style of your industry
How to squeeze it in
Dedicate a specific time each day
Delegate responsibilities Plan content in advance
The A-Team
@Dishnetwork @EAAUpdate @comcastcares @aurora_health @AJBombers @kavarna @BobNKFIZ @FdLPolice
Resources
Social Media Examiner (www.smexaminer.com) MarketingProfs (www.marketingprofs.com) Duct Tape Marketing (www.ducttapemarketing.com/blog) Brian Solis (www.briansolis.com) Small Business Computing
(www.smallbusinesscomputing.com)
Social Media Explorer (www.socialmediaexplorer.com) Alltop (www.alltop.com) Ragan Communications (www.ragan.com) "Social Media: Is It Worth It?"
Tools
Oneforty (www.oneforty.com) Hootsuite (www.hootsuite.com) Bulbstorm (www.bulbstorm.com) Flowtown (www.flowtown.com) Blastfollow (www.blastfollow.com) Tweetdeck (www.tweetdeck.com) CoTweet (www.cotweet.com)
Books
Twitter means business: How microblogging can help or hurt your company by Julio Ojeda-Zapata
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online by Warren Whitlock and Deborah Micek (Add books)
Audra Hoy / @audra_hoy Beth Myers Landbo / @BethMyersLandbo Marcus Sanford / @mesgdesign Presentation available on SlideShare: http://www.slideshare.net/BrownBoots