ADVERTISING

A BOON TO THE
MARKET!!!
BAJAJ FANS
HEAD AND
SHOULDERS
BAD HABBITS CAN RUIN EVEN A GOOD
HOROSCOPE
 What is Advertising???

Advertising is mass, paid for

communication which is used to
transmit information, develop attitudes
and induce some form of response from
the audience.
 Economic Importance
 Widens The Market

 A Flip To Production

 Brings Down the cost Production

 Reduces the cost of distribution

 Builds the image of an organization

 OBJECTIVES

INFORM PERSUADE REMIND

To Provide To Persuade To Remind
Information Costumers Costumers
E.g.:- E.g.:-Perfumes, E.g.:- Corn
Insurance, Cars, Coca Flakes
Financial cola Kit Kat.
products,
Electrical
Goods.
 TYPES
Advertising Media

Indirect Direct

Press Outdoor Film Radio Television

 Advantages Of Advertising
 To Manufacturers

 To Retailers

 To Consumers

 To Society
 Factors In Choice Of Media
 Relative cost  Competition

 Target audience  Advertising budgets

 Impact of the media  The message to be

conveyed.
 Advertisi
ng

Consumer
Influence
Manufact
urers

Increase in
Profit
Demand n Sale
 Development Of Economy
Through Advertising
 Effective Production

 Efficient Distribution

 Utilization Of Available Resources

 Speedy Economic Growth

Average Costs For Advertising
 Newspaper  $1300 per week

 Television  $200 for 30 second

commercial
 Radio  $120 per week on a
rotator.
 Magazines  $5000 per month

 Online  $0.60 per click or

$1200 per banner
 Economic Aspect Advertising
 Government Revenue

 No Saturation Point

 Catalyst

 Employment
CONCLUSION….
 Presented By…
 Durga 05
 DJ 15
 Shruti 25
 Siddhita 35
 Arpan 45
 Amishi 55