Presented By Asma Saleem Sedaf Younis Akwand Abdul Ghaffar Khosa

Executive Summary

The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling has led to an increased demand for recycled plastic resins and products The Company will create different creative household products through the waste of soft drink bottles after cleaning and refining. It will utilize post-consumer bottle feed stock presently collected in Dera ghazi khan and Jampur Division. The Company will be vertically integrated, and use almost all of its recycled material in its local areas. Creative products will be sold to different market place. The Company currently has commitments available from customers to purchase the entire product produced.

Introduction Decoration is very essential to make the home beautiful and attractive, there are many options to decorate the homes, and for this purpose different things are available in the market place. But these products are quite expensive and not affordable for everyone. To reduce this deficiency we introduce the plastic recycle decoration and essential saving products in affordable pricing. These products are stylish, durable and light in weight also these are easily available to everywhere

Waste of Plastic in Pakistan 1.5 million Of waste plastic are produced a year in the Pakistan. 7% of wastage is recycled at present (2005).

An estimated 9.2 billion plastic bottles are disposed of each year.

200,000 tones of plastic rubbish is being sent 8,000 miles to China each year for recycling.

Mission
Creative company is a manufacturing company dedicated to converting waste plastic materials into commercially viable products, utilizing environmentally friendly recycling and manufacturing methods. We intend to make enough profit to generate a significant return for our invest and to finance continued growth and continued development in quality products. We will also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas and hard work Vision Want to be the largest part of universe through styling and creativity; we will prove that noting is waste, all things are quite valuable through this we will decorate the world like paradise.

Keys to Success
The main keys to the success of the Company are: Secure Supply- Contract for supply of post-consumer bottles and postindustrial manufacturing waste for creative decoration products. Marketing - Contractual arrangements for the sale of virtually all initial production. Management collect creative ideas and encourage innovation of youth in industry-specific experience. The markets that have been identified are primarily in the Asian countries which will provide a distinct advantage to the Company because of recycling in low prices. The Company has assembled a world class management team with proven ability and direct experience in the Company

Product Nature Designed creative products to use the waste of soft drink bottles, to designed the creative products for households are manufactured through OEM (original Equipment Manufacturing).the formation of designed and creative products in low investment is an innovative business, it also encourage the youth and their creative ideas. OEM products are easily and conveniently available for reproduction, and it is produced through cheapest and easily available resources. Waste bottles turn to useful products through the use of Good color, light accessories and paint. Understand texture and how it relates to the overall concept, Must be able to graphically present ideas.

Products
Decoration products Children toys Lamps Planting containers boxes Geometry Boxes Decoration Vass Decoration Products With the use of waste plastic bottles there are many decoration household products are manufactured. These are beautiful and reliable products in low cost. Also through these ideas we make useful and creative product to facilitate all type of customer.

Children toys Baby toys are made through water bottles, these ere lighter in weight and easily moveable. Through these production many festivals can be decorated, And create a realistic locations for childes, these also inspired the Childs and motivate them in creativity. When Childs play with toys they are actually exploring the world, but on a manageable scale. These toys are safe and foster this exploration by having the qualities of good toys. Some toys are used for decoration and lightning purpose.

LAMPS
Lamps are necessary product for every home it is dual nature product use for study table and as well as decoration purpose, This may be from overhead lights like older houses have hanging from the middle of the ceiling, recessed cans with flood or spot lamps in them, or indirect light bounced off the ceiling. These lamps are sold in market on very high prices, which is not affordable for every person, through the creative business of bottle recycling many types of table lamps, ceiling lights and candle stands are manufactured from plastic and glass bottles. Medium size lamps are usually between 20 inches and 27 inches tall. They are used in occasional situations throughout the home. The shade size will usually take up to a 150 watt bulb which is plenty for most uses. Small lamps tend to be from about 15 inches to 20 inches tall and use bulbs from 75 to 100 watts maximum. These are used on bedside tables and other places where you don't need much light and there is not a lot of space. The obvious advantage of these plastic made lamps is that you don't need furniture to put them on, and they can provide lots of light wherever you need it. Also find it useful that they can be moved to give just the light you want where you need it, and then put back where they belong when you are finished with them.

Planting container

Growing your plants in containers provides you with a few options that are unavailable to permanent plantings. The ability to move the containers around is perhaps the biggest advantage. As the seasons and the sun's position changes, you can move your plant to a sunnier or shady spot to fit the cultural needs of the plant. You will also be able to move plants into the 'limelight' when they come into bloom or into the background somewhere when they are finished. You will also be able to grow acid loving plants in an area of alkaline soil and vice versa. Remember though, that when you are growing plants in pots or planters, that those plants are much more dependent on you to provide their necessities in life. They are in a limited amount of soil, with their roots restricted, and

Caskets Boxes
Jewelry is small decorative items worn for personal adamant, such as, rings, necklaces, earrings, and bracelets. Jewelry may be attached to the body or the clothes, and the term is restricted to durable ornaments. Most women have jewelry boxes filled with an array of colorful, stylish jewelry. A casket is a in. They were usually rectangular and made of wood. There are three different types of caskets available in marketplace 1) Cloth covered, which are wood or particle board based 2) metal-made of steel, copper or bronze and 3) Wood All these caskets are valuable and costly in nature, but not durable. To purchase such type of caskets, they take extra care for long time usage. And we not change them time to time, so reduce this deficiency we introduce the plastic-made caskets, which is not much expensive and they have durable. People choose a casket based on appearance and cost. Some have favorite colors, or want one that matches the special clothing the family will dress their loved one in. No matter what type, style, color or cost the casket chosen is indeed a precious and valuable jewel.

GEOMETRY BOXES

Geometry boxes are very essential for kids, and it also contains many small necessary household products. There are many types and size of boxes is available in marketplace, but plastic boxes which are made of waste plastic Bottles are durable, sustainable and also available in low cost. These are very light in weight and contain small place, you put them everywhere in house. To save many thing in same place, everyone use boxes, these boxes are pickup easily anywhere. Waste plastic bottles are used to manufacture boxes easily with little work. Household storage is something that there never seems to be enough of. Home accessories and decor is another. If you get it right, storage boxes can kill two birds with one stone. Whether used individually or in a matching set, storage boxes can add visual layers to a space in a controlled and organized way simultaneously eliminating the visual chaos that so easily can clutter your home. In the living room on an expansive coffee table or empty bookshelf, there is necessity of boxes to contain things, an oversized storage old hat box replaced by small beautiful plastic boxes. With a few well labeled or clear plastic storage boxes stacked an open closet shelf, even the most cluttered of closets can be transformed into an organized heaven

Decoration Vass Between the beginning of sixth and the end if the fourth centuries B.C., black- and redfigure techniques were used in Athens to decorate fine pottery while simpler, undecorated wares fulfilled everyday household purposes. With both techniques, the potter first shaped the vessel on a wheel. With the passage of time new techniques were introduced a wide range of stainless steel vases are made from high quality, durable and stylish shapes as per the clients specification. Our vases, bowls and flowers were designed to make your everyday happier and inspire your own creativity whether you fill a room with bunches of flowers, put a single bloom in a vase, or let our bowls and vases stand on their own vases are made with glass bottles, these make beautiful and allegiant with color paints and cutting different shapes with bladed cutters. Liquid glaze was used to outline the figures. Contours and inner lines were then added. The painted line could be diluted to a golden brown or left black for a more detailed effect. After the figures were drawn, the background was added in black and the pot was fired. Usually the combined observation of a vase's shape, size, decoration, and glaze, along with other aspects unique to the artifact, are taken into consideration when identifying an individual artifact. Often, archaeologists will look at the color of a vase's fabrics in order to determine the location of its production. Use different vases as a centerpiece on the dining table. Over ever-changing seasonal mantle and can always display the collection of vases combined with bottles. Or remember to mix and match sizes and color.

Penetration pricing
In the introductory stage of our new product, we adopt the strategy a lower profit margin and price relatively low. Such a strategy should generate greater sales and establish the new product in the market more quickly. Through Penetration pricing technique to set a relatively low initial entry price, often lower than the eventual market price, to attract new customers. The strategy works on the expectation that customers will switch to the new brand because of the lower price. This strategy is most commonly associated with a marketing objective of increasing market share or sales volume, rather than to make profit in the short term. The advantages of penetration pricing to the firm are as follows:

It can create goodwill among the early adopters segment. This can create more trade through word of mouth. It can result in fast diffusion and adoption. This can achieve high market rates quickly. This can take the competitors by surprise, not giving them time to react. It creates cost control and cost reduction pressures from the start, leading to greater efficiency. It discourages the entry of competitors. Low prices act as a barrier to entry. It can create high stock turnover throughout the distribution channel. This can create critically important enthusiasm and support in the channel. It can be based on marginal cost pricing, which is economically efficient. This penetration strategy would generally be supported by the following conditions: price-sensitive consumers, opportunity to keep costs low, the anticipation of quick market entry by competitors, a high likelihood for rapid acceptance by potential buyers, and an adequate resource base for the firm to meet the new demand and sales.

Promotion Strategy
Advertising

We use advertising to communication designed to persuade potential customers to choose our product that of a competitor, and create positive image in customer mind most likely to purchase our products.

Attract customers Make our product name familiar to the public Create goodwill and build favorable image Offer specific products

Personal Selling We use sales promotion relates to short term incentives or activities that encourage the purchase or sale of products. Seminars and workshops Conference presentations Trade show display Direct mail Campaigns

Public Relation The deliberate, planned and sustained effort to establish and maintain mutual understanding between organization Good relationship with clients/customers, staff and local community. Distribution Channels For distribution the products that is available to the customer or end user, it is necessary to identify: Mapping the products to the end-user Determining customers channel preferences and comparing these preferences with actual availability
Examining competitors strategies and comparing them and their effectiveness with own confidential interviews with distribution partners to identify areas for improvement, as well as existing strengths to be encouraged.

Two level disttribution channel We use two level distribution channels to available the product to end users
Manufacturer

Industrial Distributor

Retailer

End-Users

Also we use mix of different strategies for distribution channels; as an example augment a direct sales force, that calls on and services large established accounts, with agents Covering smaller customers and performing new business prospecting.

These distribution channel make the products easily available to the end users, involvement of intermarries, we will assess the demand of the consumers with the passage of time. These all provide the authentic research for future plannings.