Dr .

Brijmo han Lall

 Introduction
• Worked at the Army Ordnance
Factory.
• In 1944 started a business by
supplying components to
manufacturers of bicycles in and
around Amritsar
• In 1954 Hero Cycles Ltd moved up
the value chain by making a shift
from supplying to manufacturing.
• Brijmohan Lall Munjal and his
brothers participated in the bid and
won the contract.
•
• In 1961 Rockman Cycles Industries was
established.
• Under his leadership Hero Cycles was
the first company to export bicycles in
large scale.
• In 1975 they had earned the distinction
of Largest bicycle manufactures in
India.
• By 1986 Hero Cycles Limited entered
the Guinness Book of Records as the
largest manufacturers of bicycles in the
world.
• Dr. Munjal started the Majestic Auto
Limited and started to manufactured
 Qualities and Attributes
• His early stint at Gurukul at the age
of five gave him the priceless set of
values –simplicity, honesty, highest
integrity, sense of fairness
• Self-effacing and impartial nature
• Foresight and vision
• Working with top Army brass in
Ordinance where he gained the
confidence of working in a
systematic, disciplined organization –
this experience was to prove
invaluable throughout his working
 Institution building
capabilities

• Founder the Ludhiana Aviation Club

and Ludhiana Stock Exchange.
• Dr. Brijmohan Lall Munjal has been a
great philanthropist.
• President of Confederation of Indian
Industry (CII)
• President of Society of Indian
Automobile Manufacturers (SIAM)
Accolades and Recognitions
• Honorary Membership – Indian Institution of
Industrial Engineering Award (1992)
• The Businessman of the Year (1994) –
Business India
• National Award for Outstanding Contribution
to the Development of Indian Small Scale
Industry by President of India (1995)
• Sir Jehangir Ghandy Medal for Industrial
Peace (2000) – XLRI
• Entrepreneur of the Year (2001) – Ernst &
Young
• Entrepreneur of the Year (2002) – Business
Standard
• Lifetime Achievement Award for
Management (2003) – All India Management
Dr. Brijmohan Lall Munjal, was
conferred the Padma Bhushan
by the Indian Government
recognizing his contribution to
 Dr. Munjal’s life’s guiding
principles
• Hard work
• Timeless
• values and concern for people -
are an inspiration to the people
of modern India.
• He has generously shared his
success with all associates –
suppliers, employees, dealers
and stakeholders.
• Dr. Brijmohan Lall Munjal’s life
has been that of a karmyogi - a
first generation entrepreneur
who succeeded in touching the
lives of millions of ordinary
Indians by giving them
affordable mobility
 HERO Group
• Hero, is synonymous with two-
wheelers in India and Group's other
ventures include
• product designing
• IT enabled services
• Finance and insurance etc.
• Hero Group ranks amongst the Top
10 Indian Business Houses.
• The Group today comprises of 20
companies, 300 ancillary suppliers,
over 5,000 outlets, and has
• In 1984 Hero Honda Motors Limited
established in joint venture with Honda
Motors of Japan, to manufacture
motorcycles.
• In 1985 the 100 cc Hero Honda
Motorcycle arrived and by 1988 was the
No. 1 among all motorcycles in India.
• In 2001 Hero Honda emerges as the
market leader in motorcycles with sales
of over a million motorcycles and a
strong market share of 47%.
 Products

• Motorcycles
• Bicycles
• Mopeds
• Health Equipment
• Bicycle Parts
• Automotive Parts
 Competitors
• Bajaj Auto Ltd
• TVS Motors
• YAMAHA Motors India Ltd
• Suzuki
• Honda
 Recent Trends
• The company has decided to not to
venture with Daimler who is the
worlds largest commercial vehicle
maker due to the economic recession
which is worth 700 million Euro
• There has been a decline in the sales
due to high competition from
YAMAHA