Importance of Training in

Retail Set up

Presented to:- Pabitra Ranjan Chakrovorty

Presented By:-
Amit Patel
Chirag Patel
Deepak Rao
Jaydev Joshi
Jitendra Chavda
 Agenda
• Introduction to Retail.
• Types of Retail.
• Why Training?
• Different requirements of
different stores.
• Types of Retail Training
Programs.
• Training Institute in Retail
Management.
• How to identify Training needs.
 Introduction to Retail
• RETAIL is derived from The French
word “RETAILLIER” which means to
cut off a piece to break bulk.
• Consider as last stage movement of
goods and services to consumer.
• In simple words any firm that sells
product to the final consumer is
performing function of retailing.
 Types of Retail
• Speciality store.
• Department store.
• Super markets.
• Convenience stores.
• Discount stores.
• Off price retailers.
• Catalogue show rooms.
 Success Factor-People
• People Are The Customers Which Are
The Biggest Asset Of A Retail
Company.
• Well Trained Staff.
• Appearance.
• High Security For Safety Of
Customers.
• Successful retailers are more focuses
on Training their people.
 Why Training?
• Can be the deal breaker between making a
sale or not.
• Poorly Trained staff can causes to store.
• Training is must for new hires.
• Training is must when you expect your
staff to be exceed your expectations.
• It will provide a healthy workforce and
successful Business.
 Benefits of Training
• Improves personnel skills.
• Improves soft skills.
• Improves knowledge.
• Improves product knowledge.
• Focus more on customer satsfaction.
• Improves sales.
• Level of handling work load will
increase.
Different Training requirements
of Different Stores
• Clothing Stores requires its employee
should know:-
Ø What materials stretch

Ø What materials shrink

Ø What fits snugly versus loosely

ØStaff should understand colors and Patterns

 Contd…
• Tech Stores requirements
Ø Know the products.
ØShould understand technicality of products.
ØAble to give assistance when customer gets
confused.
• Book stores
Ø Should be familiar with all areas of
bookstore.
Ø Able to Identify all segments of the books.
“All in all, a well-trained staff makes
for a stronger workforce, management
team, and business. Customers will
notice and appreciate a well-trained
staff. It’s what will bring them back for
 Flower of Retail
service

Customer

C
Zo

R
Fu ne Queries

M
En
te & n
rta
inm Core
en Service
t

Good Aesthetics
Product line
Change in

Merchandise
Shopping

I
O ntro n al
sc f n . io
he ew ot nts
m
es
Shop floor r om cou
management P is
d

08/28/09 IIPM-Ahmedabad 11
 Different types of Retail
Training Programmes
• CRM 

• Behavior in retail

• Training in category management should be

given

• Supply chain management

• Merchandising
 Contd…
• Sales Training

• How to Understand consumer

psychology

• On-the-Job Training

• Online Course

• Seminars/Workshops
 Pantaloons
• They were the Pioneer in Retail
training in India.
• They started a course on Retail
management.
• They provide the training to their
new hires and then put them in to
work.
• They also started separate institute
for retail management and they
 REACH- ’Retail Employability
and Careers
 Hub’ 
• 19th February 2009: MetaMorph
Learning Pvt. Ltd., a trailblazer in the
field of employability training for the
retail industry, has announced the
national launch of its ‘REACH ‘
• Helps entry level job opportunities in
the organized retail outlets across
the country.
 Training Institute in Retail
• Indian Retail School
• Loyola Institute of Business Administration
(LIBA)
• S P Jain Centre of Management
• Institute for Integrated Learning in
Management (IILM)
• Welingkar Institute of Management, Centre
for Retail Studies
• K J Somaiya Institute of Management
Studies & Research
• Mudra Institute of Communications
 Tips on Training Retail
Employees.
• Create a employee handbook for new
hires.
• Should focus on operations and
customer service aspects of the
business.
• Curriculum should be tailored to
individual employee positions.
• Provide an in-depth focus on
company policies and procedures as
 Contd…
• Focus on the behavioral
characteristics of the employee.
• Consider the social needs of new
employees when formulating training
programs.
• Leadership skills should be provided
to all employees.
• Staples provides employee training
via a service called Cyberscholar.
Thank
You